In this presentation, Jeff Barr will introduce the principal Amazon Web Services from a business and technical point of view. Jeff will review the economics of cloud-based solutions, and will discuss the Elastic Compute Cloud (EC2), the Simple Storage Service (S3), and the Relational Database Service (RDS). Jeff will also discuss the ins and outs of hosting complex applications on AWS. Presented by Jeff Barr, Senior Web Services Evangelist, Amazon Web Services, at SugarCon 2011.

1. Amazon Web Services Jeff Barr, Senior Evangelist @jeffbarr

2. My Background Based in Seattle, WA Education: BS in Computer Science, The American University, 1985 Graduate student in Digital Media, University of Washington, 2010 Background: Microsoft Visual Studio team Consulting to startups and VC’s Amazon employee since 2002 Author, “Host Your Web Site in the Cloud” Email: jbarr@amazon.com Twitter: @jeffbarr AWS – Confidential - Copyright © 2011, Amazon Web Services LLC or its affiliates. All rights reserved.

3. The Cloud is Suddenly Everywhere

4. What is Cloud Computing? An analogy: think of electricity services… You simply plug into a vast electrical grid managed by experts to get a low cost, reliable power supply – available to you with much greater efficiency than you could generate on your own. Power is a utility service - available to you on-demand and you pay only for what you use.

5. What is Cloud Computing? Cloud Computing is also a utility service - giving you access to technology resources managed by experts and available on-demand. You simply access these services over the internet, with no up-front costs and you pay only for the resources you use.

6. Attributes of Cloud Computing No capital expenditure Pay as you go and pay only for what you use True elastic capacity; Scale up and down Improves time to market You get to focus your engineering resources on what differentiates you vs. managing the undifferentiated infrastructure resources

7. What is Amazon Web Services? Amazon Web Services is a cloud computing platform that provides flexible, scalable, and cost-effective technology infrastructure for businesses of all sizes around the world… …utilizing the knowledge, expertise, and tools used to run Amazon.com’s global web properties for over a decade.

8. AWS Global Reach AWS Regions US East (Northern Virginia) US West (Northern California) Europe (Dublin) Asia Pacific (Singapore) Asia Pacific (Tokyo) US East (Northern Virginia) Availability Zone A Availability Zone B Availability Zone C Availability Zone D

9. Why Are People So Excited?

10. The Dirty Little Secret 70% 30% YourBusiness Managing All of the “Undifferentiated Heavy Lifting” On-PremiseInfrastructure

11. AWS Goal: Flip This Equation 70% 30% Managing All of the “Undifferentiated Heavy Lifting” YourBusiness On-PremiseInfrastructure More Time to Focus onYour Business Configuring Your Cloud Assets AWSCloud-BasedInfrastructure 30% 70%

12. Predicting Infrastructure Usage Actual Usage CustomerDissatisfaction Predicted Usage Compute Power Waste Time

13. Example: Wall Street App on Amazon EC2 3000 - Number of EC2 Instances 300 CPU’s on weekends 300 - Thursday 4/23/2009 Friday 4/24/2009 Sunday 4/26/2009 Monday 4/27/2009 Tuesday 4/28/2009 Saturday 4/25/2009 Wednesday 4/22/2009

14. Example: Video App on Amazon EC2 Scaled to peak of 5,000 instances in 3 days Number of EC2 Instances Launch of Facebook modification 4/12/2008 4/14/2008 4/15/2008 4/16/2008 4/18/2008 4/19/2008 4/20/2008 4/17/2008 4/13/2008

15. The Bottom Line Benefit The AWS Cloud turns capital expenses into variable costs while preserving flexibility and enhancing the scalability, availability, and security of IT infrastructure resources.

17. Application hosting/SaaS hosting

18. Internal IT application hosting

19. Content delivery and media distribution

20. High performance computing, batch data processing, and large scale analytics

21. Storage, backup, and disaster recovery

22. Development and test environmentsCommon Use Cases

23. Amazon Web Services Cloud-Powered Applications Monitoring Amazon CloudWatch Management AWS Management Console AWS Elastic Beanstalk Tools AWS Toolkit for Eclipse Java, PHP, Ruby, Python, .Net Developer Centers Network Virtual Private Cloud Route 53 Content Delivery Amazon CloudFront Messaging Amazon Simple Queue Service (SQS) Amazon Simple Notification Service (SNS) Amazon Simple Email Service (SES) Parallel Processing Amazon Elastic MapReduce Compute Amazon Elastic Compute Cloud (EC2) Storage Amazon Simple Storage Service (S3) Database Amazon RDS Amazon SimpleDB Third-Party Offerings Identity and Access Management Metering and Billing

24. AWS IN DETAIL!

25. Amazon Elastic Compute Cloud Amazon EC2: on-demand compute power Obtain and boot new server instances in minutes Quickly scale capacity up or down Eleven instance types Hourly billing Key features: Support for Windows, Linux, FreeBSD, and OpenSolaris Supports all major web and application platforms Deploy across Availability Zones for reliability

26. Region Availability Zone Amazon EC2 Architecture Amazon Machine Image (AMI) Ephemeral Storage EC2 Instance Elastic Block Storage CloudWatch Security Group(s) Auto Scaling Amazon S3 Elastic IP Address EBS Snapshot EBS Snapshot Load Balancing

27. Amazon EC2 Pricing Options On-DemandInstances ReservedInstances SpotInstances Pay as you go for compute power Pay only for what you use, no up-front commitments or long-term contracts Unix/Linux instances start at $0.02/hour USD in the US East Region Pay a low up-front fee and receive a significant discount on the hourly pricing for that instance 1- or 3-year terms Helps ensure that compute capacity is available when it is needed Enables you to bid on unused Amazon EC2 capacity Spot Price is based on supply/demand and is determined automatically If the Spot Price is below your bid, your instances will start If the Spot Price rises above your bid, your instances will stop

28. Amazon EC2 Instance Specs All prices subject to change

29. Amazon Relational Database Service Provision a new relational database in seconds MySQL (5.1 and 5.5) - Now Oracle (11G) - Soon Offload common administrative tasks to AWS OS upgrades DB upgrades and patches Scaling CPU and storage Backups & Restores Use your existing code and tools Pay only for what you use, no up-front commitments Single and Multi-AZ Read Replicas

30. RDS in Action

31. RDS in Action

32. Hosting applications on AWS

33. https://aws.amazon.com/console AWS Management Console

34. AWS CloudFormation Stack Creation Define a JSON template of AWS Resources to provision (EC2 instances, AZ lists, AMIs, EIP, RDS, etc) Parameterization supported Use CLI, API, or Management Console to register and create an AWS stack Service automatically determines interdependencies AWS resources get created across tiers and AZs forming a CloudFormation Stack AMAZON CONFIDENTIAL

35. JSON Template

36. Amazon Virtual Private Cloud - VPC Create an isolated set of EC2 instances in the AWS cloud Divide your IP address range into one or more public or private subnets Control inbound and outbound access to and from individual subnets using stateless Network Access Control Lists Protect your Instances with stateful filters for inbound and outbound traffic using Security Groups Bridge your VPC and your onsite IT infrastructure with an encrypted VPN connection Use Network Addess Translation (NAT)

41. Snapshot RDS

44. Thank YOU!