This document discusses the importance of measuring the right mobile metrics that provide insights rather than just numbers. It argues that downloads, page views and visits alone say little and that metrics need context around readers and their needs. The document advocates focusing on conversions, engagement, revenue and patterns to understand why numbers change rather than just what changed. It also stresses the value of key performance indicators tied to business goals over basic counts.
Mobile Marketer App Usage with Primary Impact and The Weather ChannelKathryn Koegel
Webinar with primary research on how consumers use apps: which ones they value, which ones they keep frequently. Features examples of how advertisers are using in app advertising
Sanoma Planet of the apps (Kienhuis) @ NUV (UVW) round tableHerman Kienhuis
Presentation (by Herman Kienhuis) on tablet developments, Sanoma Media's app development program results and key learnings on tablet publishing @ NUV-UVW Round Table (June 21 2011, Amsterdam ZO, Netherlands)
Gregg Hano on Digital Publishing: "It's just the beginning"Mag+
As CEO of Mag+, Gregg Hano, speaks about the future of digital publishing being more dynamic than we could have ever imagined and there's a lot taht can be done to help define and shape this new industry. This presentation took place at Magazine Moment, Stockholm, Sweden on October 10, 2012.
Sanoma planet of the apps @ immovator (kienhuis)Herman Kienhuis
Presentation (by Herman Kienhuis) on tablet developments, Sanoma Media's app development program results and key learnings on tablet publishing @ immovator crossmedia café (May 24 2011, Hilversum, Netherlands)
Presentation by Maria Zhang for National Ski Areas Association Winter Conferences in Squaw and Killington, January & February 2012.
We’re in the middle of another massive technology revolution, bigger and faster than the Internet and PC revolutions of prior decades. This time, it’s mobile technology that is changing the way we consume, communicate, and buy. With 30% of the US population owning smartphones, and tablet sales skyrocketing, how do marketers adapt? Learn how to harness mobile trends to craft a smart and effective mobile strategy that drives measurable performance towards your goals and boosts your brand. We’ll cover planning, mobile marketing tools, emerging technologies, tracking performance, and keys to success for mobile marketing initiatives. Designed for exec, marketing, sales, and technical staff to incorporate actionable tips into current plans.
Web Foundation - Developing a better world - one start-up at a timeFranco Papeschi
Slides for my presentation at the Over the Air 2011 conference / hackday.
---
Can we make a difference in societies – especially in Africa – by fostering the growth of a new generation of creators, entrepreneurs, makers that use mobile and web technologies to provide locally relevant services?
We think so, and that’s why – last year – the Web Foundation started working on 2 mobile entrepreneurship labs, in Ghana and Kenya. The session will present some of the cool things happening in these innovation hubs, will reflect on the challenges and will help participants understand what are the future opportunities in the region, and why they are important for Europe.
Mobile Marketer App Usage with Primary Impact and The Weather ChannelKathryn Koegel
Webinar with primary research on how consumers use apps: which ones they value, which ones they keep frequently. Features examples of how advertisers are using in app advertising
Sanoma Planet of the apps (Kienhuis) @ NUV (UVW) round tableHerman Kienhuis
Presentation (by Herman Kienhuis) on tablet developments, Sanoma Media's app development program results and key learnings on tablet publishing @ NUV-UVW Round Table (June 21 2011, Amsterdam ZO, Netherlands)
Gregg Hano on Digital Publishing: "It's just the beginning"Mag+
As CEO of Mag+, Gregg Hano, speaks about the future of digital publishing being more dynamic than we could have ever imagined and there's a lot taht can be done to help define and shape this new industry. This presentation took place at Magazine Moment, Stockholm, Sweden on October 10, 2012.
Sanoma planet of the apps @ immovator (kienhuis)Herman Kienhuis
Presentation (by Herman Kienhuis) on tablet developments, Sanoma Media's app development program results and key learnings on tablet publishing @ immovator crossmedia café (May 24 2011, Hilversum, Netherlands)
Presentation by Maria Zhang for National Ski Areas Association Winter Conferences in Squaw and Killington, January & February 2012.
We’re in the middle of another massive technology revolution, bigger and faster than the Internet and PC revolutions of prior decades. This time, it’s mobile technology that is changing the way we consume, communicate, and buy. With 30% of the US population owning smartphones, and tablet sales skyrocketing, how do marketers adapt? Learn how to harness mobile trends to craft a smart and effective mobile strategy that drives measurable performance towards your goals and boosts your brand. We’ll cover planning, mobile marketing tools, emerging technologies, tracking performance, and keys to success for mobile marketing initiatives. Designed for exec, marketing, sales, and technical staff to incorporate actionable tips into current plans.
Web Foundation - Developing a better world - one start-up at a timeFranco Papeschi
Slides for my presentation at the Over the Air 2011 conference / hackday.
---
Can we make a difference in societies – especially in Africa – by fostering the growth of a new generation of creators, entrepreneurs, makers that use mobile and web technologies to provide locally relevant services?
We think so, and that’s why – last year – the Web Foundation started working on 2 mobile entrepreneurship labs, in Ghana and Kenya. The session will present some of the cool things happening in these innovation hubs, will reflect on the challenges and will help participants understand what are the future opportunities in the region, and why they are important for Europe.
The study, conducted by TNS, measures how mobile media users in the UK, France, Spain and Poland are engaging with mobile content and the mobile internet.
It also identifies how, when, why and where European mobile media users access content, information and entertainment, giving brands exclusive intelligence from Orange across a range of sectors to help them better engage with their audiences.
For more information visit: http://exposure2010.orangeadvertisingnetwork.co.uk/
On Sunday, October 10, 2011 at the National Beer Wholesalers Association convention in Las Vegas, NV members from each of Beer's Three-Tier distribution system joined me on stage to share their experiences and perspectives on Social Media with a Mobile and Local lens: SoLoMo. Speakers include Kathy Benning, EVP Global Marketing and Brand Development of Buffalo Wild Wings; Kim Jordan, CEO of New Belgium Brewing Company; Bob Mack, Digital and Social Media, Monarch Distributing and World Class Beers; Brian Mullaly, VP Technology and Development, Elixyr Distributing; and Stephen Surman, VP, Digital Strategy for Anheuser-Busch/InBev. The introductory slides were presented by @MarkSilva
This is a presentation made for a seminar organized by EU-China exchange program. It replied three questions. 1- why look at China? 2- What online media brings to China? 3- Sources of innovations?
An overview of mobile media consumption and advertising opportunities in Thailand by Shiraz Kabir, Head - Performance Advertising, Inmobi and Phalgun Raju, General Manager, Inmobi
The explosion of mobile internet usage has enabled the mobile advertising opportunity, but as most advertising planners know, truly engaging advertising doesn’t work in silos, it works together.
The aim of this report is to show how mobile media usage works in conjunction with other media (in particular TV), and how this creates new opportunities for advertisers to influence consumers at the point of purchase (m-commerce).
To provide a global perspective the initial section of this report looks into data across: UK, US, Brazil, Indonesia, Egypt, Singapore, India, South Africa and Qatar. The second section takes a more qualitative look into the day in the life of a mobile consumer in the UK, using mobile diaries to track behaviour.
Mobile technologies are exploding and changing the way consumers interact with the Web, email and social networking. Now they have instant access to breaking news, personal and business communications, restaurant and travel reviews, and a pool of "experts" to follow.
As a marketer, having a go-to-market mobile strategy is a critical piece of staying on top of the ever-changing way consumers interact with information and, specifically, email.
Len Shneyder of Unica (formerly Pivotal Veracity) shares what he's learned in his 15 years of experience and proven best practices of using mobile technologies.
With the Apple iPad at the core of its growth, the tablet industry is estimated to reach US$20 billion by 2014. Businesses that ignore this platform risk missing out on a critical mass of users.
From hotels and cafés to car dealers and customer service reps, the iPad has proved adept at fitting into many lines of business.
Join Ogilvy’s Brian Giesen and SmartCompany’s James Thomson as they dicuss the iPad.
The speech was delivered in "New Era, New TV" seminar organized by Orange Labs Beijing. The presentation focuses on the business models and market trends of online video/TV and mobile TV.
The study, conducted by TNS, measures how mobile media users in the UK, France, Spain and Poland are engaging with mobile content and the mobile internet.
It also identifies how, when, why and where European mobile media users access content, information and entertainment, giving brands exclusive intelligence from Orange across a range of sectors to help them better engage with their audiences.
For more information visit: http://exposure2010.orangeadvertisingnetwork.co.uk/
On Sunday, October 10, 2011 at the National Beer Wholesalers Association convention in Las Vegas, NV members from each of Beer's Three-Tier distribution system joined me on stage to share their experiences and perspectives on Social Media with a Mobile and Local lens: SoLoMo. Speakers include Kathy Benning, EVP Global Marketing and Brand Development of Buffalo Wild Wings; Kim Jordan, CEO of New Belgium Brewing Company; Bob Mack, Digital and Social Media, Monarch Distributing and World Class Beers; Brian Mullaly, VP Technology and Development, Elixyr Distributing; and Stephen Surman, VP, Digital Strategy for Anheuser-Busch/InBev. The introductory slides were presented by @MarkSilva
This is a presentation made for a seminar organized by EU-China exchange program. It replied three questions. 1- why look at China? 2- What online media brings to China? 3- Sources of innovations?
An overview of mobile media consumption and advertising opportunities in Thailand by Shiraz Kabir, Head - Performance Advertising, Inmobi and Phalgun Raju, General Manager, Inmobi
The explosion of mobile internet usage has enabled the mobile advertising opportunity, but as most advertising planners know, truly engaging advertising doesn’t work in silos, it works together.
The aim of this report is to show how mobile media usage works in conjunction with other media (in particular TV), and how this creates new opportunities for advertisers to influence consumers at the point of purchase (m-commerce).
To provide a global perspective the initial section of this report looks into data across: UK, US, Brazil, Indonesia, Egypt, Singapore, India, South Africa and Qatar. The second section takes a more qualitative look into the day in the life of a mobile consumer in the UK, using mobile diaries to track behaviour.
Mobile technologies are exploding and changing the way consumers interact with the Web, email and social networking. Now they have instant access to breaking news, personal and business communications, restaurant and travel reviews, and a pool of "experts" to follow.
As a marketer, having a go-to-market mobile strategy is a critical piece of staying on top of the ever-changing way consumers interact with information and, specifically, email.
Len Shneyder of Unica (formerly Pivotal Veracity) shares what he's learned in his 15 years of experience and proven best practices of using mobile technologies.
With the Apple iPad at the core of its growth, the tablet industry is estimated to reach US$20 billion by 2014. Businesses that ignore this platform risk missing out on a critical mass of users.
From hotels and cafés to car dealers and customer service reps, the iPad has proved adept at fitting into many lines of business.
Join Ogilvy’s Brian Giesen and SmartCompany’s James Thomson as they dicuss the iPad.
The speech was delivered in "New Era, New TV" seminar organized by Orange Labs Beijing. The presentation focuses on the business models and market trends of online video/TV and mobile TV.
GfK NIS and nurago: Measuring Digital Consumer Journeysnurago
GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints.
We combine Network-centered measuring (NIS) with User-centered metering (nurago).
GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion.
GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage
on-device within controlled consumer panels.
Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution.
nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples:
Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage.
The combination of both results in multidimensional analysis and robust insights.
The presentation was held at M-Days 2012, Feb 1.
MyEventApps (www.MyEventApps.com) presents "Mobile 101: Your Introduction to Mobile."
Get yourself up to speed! This guide explains the stuff you just need to know about smartphones, mobile apps and the technology. Topics include feature phones vs. smart phones, key mobile stats, the big players, mobile web apps vs. native apps and much more.
It even includes a Mobile 101 Glossary to easily understand all the things you’ve wanted to know but were too afraid to ask: what are 3G, Bluetooth, GPS, HTML5, Push Notifications, etc.
This presentation is brought to you by the team at MyEventApps, a feature-rich yet easy and affordable mobile app service for the event market. www.MyEventApps.com
A second view on content, media and advertising for iPad and tablet devices in general. What is it all about and how can it affect our way of looking at media consumption.
Presented at the Digital Marketing seminar for the Marketing Foundation in Belgium.
Pocket Power: Directions in Mobile Device TechnologiesConnected-Blog
Annette Zimmermann, Pocket Power: Directions in Mobile Device Technologies, Gartner
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
Creating a Case for Mobility - Philly Tech WeekThe Judge Group
Building a case for mobility within the enterprise. From understanding the business scenarios to leveraging the proper technical tools. From Philly Tech Week Enterprise Mobility Workshop.
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled SHOPPER INSIGHTS. Ashmeed Ali-Senior Manager at Yahoo! & David Gill-Vice President at The Nielsen Company discussed when Mobile Goes Shopping. This presentation explored how consumers use their mobiles to research products and advertising on mobile devices. Manila Austin-Director of Research at Communispace Corporation moderated the discussion.
The mobile landscape continues to grow by leaps and bounds. This presentation helps identify where mobile is going through stats and graphs for location-based-apps, Mcommerce, and mobile advertising.
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?
This presentation by Thomas Crampton and Hannah Law will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it.
The Lucky 5 trends that you need to know about in 2013 are:
1. Be mobile, not do mobile
2. Bricks and Bytes: create shopping experiences, not transactions
3. Brand-awakened: brands with a higher purpose rule
4. Live in 60 Seconds: concept to production at speed
5. Smart Data: Big Data’s older, wiser sister
Location gets Personal - iBeacons, NFC and Apple Pay - ONA 2014Damon Kiesow
Pre-conference draft of an ONA14 session - delivered Saturday Sept 27 2014 in Chicago. http://ona14.journalists.org/sessions/ibeacons/
Hyper-accurate indoor location and the merging of digital and physical commerce is the next battleground for Apple, Google, Amazon and the other Internet giants. Apple has introduced this as iBeacons, but the underlying Bluetooth Low Energy (BLE) technology is open to anyone and works across hundreds of current mobile devices. We'll discuss business and development lessons about how to develop consumer and advertiser-focused products while this ecosystem is still in its infancy.
A five minute Lightning Talk given at #SNDmakes in Indianapolis on March 22, 2014.
In legacy print news organizations, does 'print optimization' lead to digital/mobile products that lack context important to reader understanding of the news?
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
10. Mobile Metrics
These are customers - in the marketplace:
11. Mobile Metrics | why nonsense?
Most of what we talk about is irrelevant or misinterpreted
Android vs iOS sales
Mobile vs desktop usage
Tablets are better for content
12. Myth #1
Tablet usage is booming in the evenings
Photo by Flickr user Wayan Vota
13. Mobile Metrics | platform trends daily
40
30
20
Waking Up 10
A.M. Commute
Work/School
At breaks
0
Dinner
Before bed
Print (80%)
Computer (60%)
Question: Thinking of your typical weekday, when do you usually read or use a local daily
Smartphone (26%)
newspaper in the following format? (N=1,896) Multiple mentions allowed. 2012 Newspaper Tablet (12%)
Association of America
14. Mobile Metrics | platform trends daily
Waking Up
Commute
Work/School
At breaks
Dinner
Before bed
Yes, tablet use peaks in the evening, but it is still much lower than
Tablet
desktop or smartphone use Phone
Computer
Print
16. Mobile Metrics | device ownership
Android 46%
iPhone 35%
Blackberry 16%
Windows Mobile 7%
Nokia 2%
Palm 1%
Other 2%
Not Sure 2%
OPA: A Portrait of Today’s Smartphone User 08/12 * Note: Percentages do not add up to 100% because some smartphone users own more than one type of smartphone.
Values are de-duplicated for adoption by operating system.
Base: Smartphone owners, N(2012)=1,107, N(2011)=758. Q.167: What kind of smartphone device do you own?
17. Mobile Metrics | visits by device
iOS
id
d ro
An
iOS - 84%
iOS dominates on most news sites in the U.S.
18. Mobile Metrics | App purchases annually
70% of iPhone Content Consumers Buy Apps
vs.
34% of Android Content Consumers
Android
66%
iOS
30%
8% 7% 7%
17%
12% 4% 13%
3% 8% 8% 2% 2%
7%
4%
$0 $1-5 $6-10 $11-20 $21-30 $31-50 $51-100 $100+
OPA Portrait of a Smartphone User 8/12 Base: Smartphone content consumers, N=1,045; Android owners, N=509; iPhone owners, N=387.
Q. 188.2: About how much did you spend in total for apps on your mobile phone in the last 12 months?
19. Myth #3
The mobile web is more popular than apps
20. Mobile Metrics | time spent
apps
43%
web
57%
OPA: A Portrait of Today’s Smartphone User -08/12 Base: Smartphone content consumers, N=1,045.
Q.189.1: What percentage of time you spend accessing content on your mobile phone are you using the mobile web
vs. mobile app? Percentages must add up to 100%.
21. Mobile Metrics | time spent daily
175
168
Minutes
Minutes
116.667 127
58.333 70
0
Web Apps TV
Apps vs web answer depends on source of the data, and type of
site
Flurry Analytics, comScore, Alexa - 12/12
22. Myth #4
Tablets are inherently better for content consumption
23. Mobile Metrics | regression to the mean
Tablet users have higher average income
<$25k 7.4%
$25k to <$50k 17.7%
$50k to <$75k 18.9%
$75k to <$100k 18.3%
$100k+ 37.7%
Readership habits may be correlated more to demographics
than device.
comScore, Majority of Tablet Users Watch Video on their Device, 06/12
25. Mobile Metrics | They are buying smartphones
Consumers are switching - 107 million users in U.S.
50%
40%
30% 57% this year
20%
10%
0%
2011 2012
OPA: A Portrait of Today’s Smartphone User - 08/12
26. Mobile Metrics | multiplatform readership
Four Platforms
They are not tied to a 4%
single medium Three Platforms
17%
One Platform
46%
Two Platforms
33%
Measuring Print, Computer, Smartphone, Tablet. Question: Which, if any, of the
following did you do in the past SEVEN days? (N=2,518) Newspaper Multiplatform
Usage, Newspaper Association of America, 2012.
27. Mobile Metrics
They are using multiple news sources
4.0
3.7
3.4
Computer Smartphone Tablet
Question: About how many different news websites (from any source), news apps or related sources do you regularly check or follow on
your [platform used]? Total Samples
28. Mobile Metrics
But what really matters is what YOUR visitors are doing
29. What to measure | traffic
Downloads - for direction only
Conversions - active users, purchases
Updates - indicates engagement
Time spent
Sessions per user
Pages per user
30. What to measure | revenue
Ad impressions
Remnant vs Direct sales
Ad performance
Paid downloads
Subscription starts, renewals
eCommerce
31. What to measure
Percentage of traffic mobile vs. desktop
Traffic by OS
Traffic by platform
Content types by platform
32. Look for patterns | install rates
App Launch
Sundays
Christmas
iPad 4 & Mini
iOS Installs
33. Look for patterns | upgrade rates
90%
72%
54%
36%
18%
0%
Launch One Month Two Months Three Months Four Months
34. Mobile Metrics | tell why, not just what
Basic metrics count, they do not explain
They may reflect trends but not reasons
Clickstream
Key Performance Indicators (KPI) are needed
KPI are tied to goals and include action plans
Insights
Avinash Kaushik
35. Mobile Metrics | look for insights
Downloads increased last week
Why?
Subscription cancellations are up
Why?
App store ratings are climbing
Why?
Visits are up 5 percent, but time spent per visit is down
Why?
36. Mobile Metrics | Philly.com engagement (for Web)
Σ(Ci + Di + Ri + Li + Bi + Ii + Pi)
Ci — Click Index
Visits of at least 6 page views
Di — Duration Index
Visits of 5 minutes or longer
Ri — Recency Index
Visits that return daily
Li — Loyalty Index
Visits that are registered or at least 3 return visits weekly
Bi — Brand Index
Visits that come directly to the site
Ii — Interaction Index
Visits that interact via commenting, forums
Pi — Participation Index
Visits that participate on the site via sharing
http://bit.ly/dtoIRP
37. KPI | the hard part
What do “good” numbers look like?
Is a high bounce rate bad? Are “new” visitors good?
What do the numbers tell you about reader behavior?
What tactics can you employ to influence that behavior?
38. Mobile Metrics | look for insights
Decide on your goals
Pick relevant metrics
A few to consider:
Downloads vs new users
Page views for local users
Engagement in DMA
39. Mobile Metrics
Your mobile site and apps are getting lots of visits
But not all readers are equal
40. Strategy | not all viewers are equal
Device types (need to focus development efforts)
Purchasing behavior (serve paying readers)
Geography (value to local advertisers)
Content types (video, galleries, articles)
41. Consistency
Try and align between apps and between platforms
Flurry, Localytics, Omniture, Google Analytics
comScore for universal audience