This document provides an overview of mobile trends and consumer behaviors from an educational series on mobile marketing. Some key points:
1) Smartphones have become ubiquitous, with over half of US mobile subscribers owning smartphones. Smartphone users tend to be younger and higher income. They consume more media and content on their phones.
2) Top mobile activities center around entertainment, utility apps, social networking, photos and videos. Brands can engage consumers through mobile apps, search, video, and social media by providing personal and local value.
3) Consumers are increasingly using multiple devices simultaneously. During live events like March Madness, many will use their mobile devices to look up scores, stats, and share content
GfK NIS and nurago: Measuring Digital Consumer Journeysnurago
GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints.
We combine Network-centered measuring (NIS) with User-centered metering (nurago).
GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion.
GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage
on-device within controlled consumer panels.
Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution.
nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples:
Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage.
The combination of both results in multidimensional analysis and robust insights.
The presentation was held at M-Days 2012, Feb 1.
Digital Marketing Strategy for the Four Screens - TV integration, PC, Mobile ...Mike Corak
From inspiration to booking and beyond, discover how each type of screen in consumers’ lives are playing different roles, and what that means for your hotel’s digital marketing strategy. Use consumer behavior data to improve your travel and hospitality digital marketing strategy, your ominchannel strategy, and align your mobile marketing strategy.
GfK NIS and nurago: Measuring Digital Consumer Journeysnurago
GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints.
We combine Network-centered measuring (NIS) with User-centered metering (nurago).
GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion.
GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage
on-device within controlled consumer panels.
Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution.
nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples:
Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage.
The combination of both results in multidimensional analysis and robust insights.
The presentation was held at M-Days 2012, Feb 1.
Digital Marketing Strategy for the Four Screens - TV integration, PC, Mobile ...Mike Corak
From inspiration to booking and beyond, discover how each type of screen in consumers’ lives are playing different roles, and what that means for your hotel’s digital marketing strategy. Use consumer behavior data to improve your travel and hospitality digital marketing strategy, your ominchannel strategy, and align your mobile marketing strategy.
"How to Make TV Apps Work" 10 rules for Connected Tv apps developmentJavier Lasa
"Short, bright and to the point, great presentation." GIGAOM "How to Make TV Apps Work" NEW TEE BEE
APPMARKET "Javier Lasa has created a brilliant visual starter kit for anyone interested in TV App development
connected Tv developers guide
"
Sanoma Planet of the Apps by Herman Kienhuis @ NSHerman Kienhuis
Presentation by Herman Kienhuis, manager business development at Sanoma Media, about trends and experiences in mobile and tablet publishing and app development. To an audience of NS representatives, in Utrecht, January 12, 2012.
Presentation by Maria Zhang for National Ski Areas Association Winter Conferences in Squaw and Killington, January & February 2012.
We’re in the middle of another massive technology revolution, bigger and faster than the Internet and PC revolutions of prior decades. This time, it’s mobile technology that is changing the way we consume, communicate, and buy. With 30% of the US population owning smartphones, and tablet sales skyrocketing, how do marketers adapt? Learn how to harness mobile trends to craft a smart and effective mobile strategy that drives measurable performance towards your goals and boosts your brand. We’ll cover planning, mobile marketing tools, emerging technologies, tracking performance, and keys to success for mobile marketing initiatives. Designed for exec, marketing, sales, and technical staff to incorporate actionable tips into current plans.
Mobile Web Marketing Campaigns - Evaluating The Key IngredientsMoses Kemibaro
Getting the building blocks right - concept and construction. Is it all about the execution? How do you know if you've had success? What are the key factors in relation to monitoring and measurement. This presentation was given by Moses Kemibaro from Dotsavvy at the Mobile Web East Africa 2013 Conference in Nairobi, Kenya.
Pocket Power: Directions in Mobile Device TechnologiesConnected-Blog
Annette Zimmermann, Pocket Power: Directions in Mobile Device Technologies, Gartner
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
Bluelight Mobile DigiPharm presentation Sam Walmsley
Mobile presentation from Bluelight Digipharm pre-workshop. Covering why pharma should be thinking about creating seamless digital experiences that work across all devices. Healthcare and patient stats on mobile usage. Thoughts on whether to create mobile content or develop apps.
"How to Make TV Apps Work" 10 rules for Connected Tv apps developmentJavier Lasa
"Short, bright and to the point, great presentation." GIGAOM "How to Make TV Apps Work" NEW TEE BEE
APPMARKET "Javier Lasa has created a brilliant visual starter kit for anyone interested in TV App development
connected Tv developers guide
"
Sanoma Planet of the Apps by Herman Kienhuis @ NSHerman Kienhuis
Presentation by Herman Kienhuis, manager business development at Sanoma Media, about trends and experiences in mobile and tablet publishing and app development. To an audience of NS representatives, in Utrecht, January 12, 2012.
Presentation by Maria Zhang for National Ski Areas Association Winter Conferences in Squaw and Killington, January & February 2012.
We’re in the middle of another massive technology revolution, bigger and faster than the Internet and PC revolutions of prior decades. This time, it’s mobile technology that is changing the way we consume, communicate, and buy. With 30% of the US population owning smartphones, and tablet sales skyrocketing, how do marketers adapt? Learn how to harness mobile trends to craft a smart and effective mobile strategy that drives measurable performance towards your goals and boosts your brand. We’ll cover planning, mobile marketing tools, emerging technologies, tracking performance, and keys to success for mobile marketing initiatives. Designed for exec, marketing, sales, and technical staff to incorporate actionable tips into current plans.
Mobile Web Marketing Campaigns - Evaluating The Key IngredientsMoses Kemibaro
Getting the building blocks right - concept and construction. Is it all about the execution? How do you know if you've had success? What are the key factors in relation to monitoring and measurement. This presentation was given by Moses Kemibaro from Dotsavvy at the Mobile Web East Africa 2013 Conference in Nairobi, Kenya.
Pocket Power: Directions in Mobile Device TechnologiesConnected-Blog
Annette Zimmermann, Pocket Power: Directions in Mobile Device Technologies, Gartner
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
Bluelight Mobile DigiPharm presentation Sam Walmsley
Mobile presentation from Bluelight Digipharm pre-workshop. Covering why pharma should be thinking about creating seamless digital experiences that work across all devices. Healthcare and patient stats on mobile usage. Thoughts on whether to create mobile content or develop apps.
Get into the new world of Mobile Marketing Campaign. Don’t feel discouraged by your late entry to the new era of Advertising platform.There are many who still deny it as the present and the future of promoting businesses and you are going to desert them.
Cash Transfers in Brazil: Design, Impacts and Possibilities for the FutureUNDP Policy Centre
Brazil, like most of Latin America, discovered social policy through its formal labour markets. This was in keeping with our longstanding traditions of benefits for only a few and exclusion of the rest. In Brazil, the first step away from the contributory social protection paradigm was the 1971 Rural Pension scheme, which provided non-contributory pensions for all rural workers. It was the 1988 Constitution, however, that really paved the way to a new social protection
paradigm. The new Constitution established Brazil’s first targeted benefit: the Benefício de Prestação Continuada (BPC), which is a minimum wage benefit for elderly or disabled people living in poverty. Brazil would have to wait until 1991 for the next step leading to Bolsa Família cash transfer programmes. This new paper published by the International Policy Centre for Inclusive Growth (IPC-IG) explains the consolidation of cash transfer programmes as part of Brazil's social protection framework and summarizes relavant policy issues for a South-South dialogue.
The government-sanctioned Chinese Catholic Patriotic Association (CCPA) and Bishops’ Conference of the Catholic Church in China (BCCCC) have named a young priest from Beijing as their first ever spokesperson.
The Vatican does not recognize either of the organizations, which were established in 1957 and 1980 respectively.
Conference president, Bishop Joseph Ma Yinglin of Kunming, said having a spokesperson is “a new thing for the China Church, and is essential given the present situation following the Eighth National Congress of Catholic Representatives.”
The congress last December re-elected the association and conference leaderships. Though the Vatican warned that attending it would run counter to communion with the pope, about 300 representatives including 45 bishops were present.
Hall brouwers2004tenixmatrixinovsummitcmis(present)William Hall
Hall, W.P. and Brouwers, P. 2004. The CMIS solution for Tenix's M113 program. MatrixOne Innovation Summit. Shangri-La's Rasa Sentosa Resort, Singapore, 12 - 14 August, 2004.
System described here still represents world-wide state of the art
Episode 1: Early technologies for making living memory explicit - Meetup sess...William Hall
This is the 6th of 23 presentations in a series introducing and outlining my hypertext book project, "Application Holy Wars or a New Reformation - A Fugue on the Theory of Knowledge. The project explores the interactions of technology and cognition in the extraordinary evolutionary history of the human species. This 6th session covers the emergence of technologies for transcribing ephemeral thought onto semi-permanent physical objects and some human impacts of these technologies, including the topics:
● ephemerality and fallibility of living memory versus physically changing the external world
● requirements to count things in order to participate in society and commerce
● tokens, words, alphabets, writing and clerical/scribal society
● paper, printing, and typesetting revolutions make clerical knowledge public
● accumulating explicit knowledge: books, journals, libraries and cataloging
An overview of mobile media consumption and advertising opportunities in Thailand by Shiraz Kabir, Head - Performance Advertising, Inmobi and Phalgun Raju, General Manager, Inmobi
This presentation looks at the growing popularity of mobile phones and their impact on marketing. It looks at the increased emergence of applications across platforms, the merging of social and mobile, the bridging of offline and online worlds via mobile devices, mobile marketing case studies and some tips on getting started with mobile marketing.
Econsultancy and ethology: Digital Marketing Strategy for the Three ScreensMike Corak
From inspiration to conversion and beyond, discover how each type of screen in a consumer’s life is playing a different role, & what marketers need to know to best connect. Learn how a consumer behavior varies by screen and understand the implications that should be reflected in your audience-focused digital marketing strategy.
content marketing, content strategy, digital marketing strategy, econsultancy, ethology, mike corak, mobile marketing, social media strategy
With Internet usage shifting from desktop to mobile, Yahoo needed to get ahead of this trend, understand who was driving it, why, how fast it was occurring, and what advice to give digital marketers as a result. To answer these questions, Vital Findings used in-depth interviews, device tracking, and quantitative research in the US, UK, France, and Germany. Presented at THINK LA, INTERACT, the Razorfish Global Tech Summit, and showcased on Yahoo’s online advertiser resource center globally.
Five Free Ways to Make Your Business Work Better in MobileBrandEmotivity
Brand Emotivity works with brands and advertising agencies on mobile and innovation projects. In this presentation, we show how every organisation regardless of size can create a great mobile experience.
Understanding Strategy, Copy and Design
Creative is the vehicle that delivers a product's message. Jordan Atlas, SVP & Creative Director at Edelman PR, will show us how important it is to create breakthrough work.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
2. Educational Series – Mobile 101
Deborah Lammon
VP, Portfolio Partner, UM
#thinkmobile
3. Where r u?
hey
APPS WAP
PEOPLE ON THE GO TEXTING
STAY CONNECTED PHOTOS & FILTERS
MOBILE MEDIA MOBILE MEDIA
ENTERTAINMENT A MOVING TARGET
SEARCH UTILITY
LOCAL SHARE
thx!
Hi!
4. LEARNING AGENDA
THE MOBILE LANDSCAPE
A FOCUS ON SMARTPHONES
OPERATING SYSTEMS
TOP MOBILE ACTIVITIES
HOW BRANDS CAN ALIGN WITH MOBILE USERS
5. MOBILE UBIQUITY HAS ARRIVED 76%
of the U.S.
237MM population
mobile subscribers
in the U.S.
55%
Own Smartphones (130MM people)
45%
Own Feature Phones (107MM people)
6. A FOCUS ON SMARTPHONES
The majority of mobile subscribers
ages 18-44 are smartphone users
Smartphone users tend to live in Cell phone owners with $75k+ HH inc
urban and suburban areas are 3-4x more
likely to own
smartphone
7. SMARTPHONE USERS CONSUME MORE MEDIA
ENTERTAINMENT
CONSUMPTION HAS
GROWN 82% YOY
This growth outpaced the
55% increase in overall
smartphone ownership.
9. OS MARKETSHARE & GROWTH
Operating System Market Share
Mobile Web Traffic
Market Share
10. TABLETS USAGE CONTINUES Apple iOS
Android
Tablet users will more That’s
from
33.7MM to 70MM 29%
than double this year
of the
country’s
47%
52%
Internet users
60% Of tablet users use their
tablets several times a day, 28% of
25-34
And use them,
on average, 13.9 hours a
week
tablet users are
of tablet users
Where do consumers use their tablets? 85% multi-task across
two screens
67% 15% 14% 4% while 66% 3
Multi-task across screens
at home at work in the car shopping
11. MOBILE ACTIVITIES CENTERED AROUND
ENTERTAINMENT & UTILITY
of consumers begin a
task on one device and complete it
on another. Smartphones are the
most common starting point.
13. TOP MOBILE APPTIVITIES
Photo & video, music, productivity, social networking, and
entertainment are the fastest growing mobile app categories
Smartphone users have on average 29 apps on their phones
and have used 12 of them in the past 30 days
15. HOW BRANDS CAN ALIGN WITH
CONSUMERS ON THE GO: GET PERSONAL
SMS/MMS – direct response, text programs,
always based on consumer opt-in
Mobile Web (wap) – ample inventory usually in
banners, data and targeting more sophisticated
Apps – align with the app’s purpose: utility or
entertainment
Search – make it local, provide personal value
Video – destinations or rich media executions
Social – get in conversation destinations, make
all ads sharable
16. HOW BRANDS CAN ALIGN WITH
CONSUMERS ON THE GO: CUSTOMIZE
Apps Search
First to
Market
Video Social
17. Educational Series – Mobile 101
Edwin Wong
Senior Director, B2B of Strategic Insights, Yahoo!
#thinkmobile
23. With 122M mobile Internet users...
80% 98
of respondents
million
mobile TV multitaskers
are mobile
multitasking
while watching TV
SOURCE: Base used for projections based on ComScore MobileLens, June 2011(3 MO. AVG.), Total Mobile Internet Users 18-64 =
Used browser or application or SMS (except mobile to mobile)
8
24. In fact, 1/2 mobile multitask while watching TV
daily, with 1/3 checking in 2+ times
I mobile multitask while watching TV
Less than
once per
show 39%
Once or twice
21%
At least once a
week 21%
More than
twice
Everyday
49% For the full
25%
duration of
the show 15%
I multitask while I multitask while
watching TV watching TV
Q: How often do you use any of the following devices while watching TV at home?
Q: Which of the following best describes when/how you typically multitask using tech devices while watching TV?
9
25. Connection & content are main drivers
What were you doing when mobile multitasking while watching TV?
CONNECT
80%
94%
Text
Talk 74%
Email 61%
Social Networking 54%
IM 46%
Not related to what I'm watching 44%
Related to what I'm watching 38%
Look up info on a commercial I just watched 36%
CONTENT Read news 32%
60% Play online games
Do work or homework
32%
24%
SOURCE: Yahoo! Razorfish Mobile TV Multi Tasking | October 2011
26. There's a definite need to optimize mobile
sites
52% of consumers are
disappointed when
companies do not have
specialized sites for their
mobile Internet browser
75% of companies have no
clear mobile strategy
Consumer Marketer
Consumer Source: Y! Mobile Modes Study | August 2011
Marketer Source: ANA 11
28. Viewers multi-task around content related to
March Madness games...
Multi-tasking on mobile devices while watching March Madness Games
Checked out the latest scores and schedules 57%
Looked up team and player information & stats 55%
Checked out top March Madness headlines 51%
Checked out March Madness photos 47%
Watched March Madness online-video content 45%
Read blogs about March Madness 40%
Managed my March Madness Fantasy Bracket 29%
Fact-checked something my friend told me 27%
Fact-checked something the host/announcer said 25%
SOURCE: Into Now Case Study | June 2012
n = Total Sample (n = 750)
Which of the following, if any, did you do on your mobile or tablet device while watching TV for any the following March Madness
events/games? 13
29. ...and communicating to their friends around
March Madness content
Multi-tasking on mobile devices while watching March Madness Games
Updated social networking site related to March
Madness
34%
Responded to a post related to March Madness 31%
Shared March Madness online video content 28%
Posted a picture related to March Madness 28%
Texted someone about March Madness 33%
Emailed someone about March Madness 30%
Talked smack with other fans online about March
Madness
28%
IM with someone about March Madness 26%
SOURCE: Into Now Case Study | June 2012
n = Total Sample (n = 750)
Which of the following, if any, did you do on your mobile or tablet device while watching TV for any the following March Madness
events/games? 14
30. Part of the benefit to marketers of mobile multi-
tasking, is the looking up of ads
Multi-tasking on mobile devices while watching March Madness Games
29% 28%
Visited a website Use a search engine
related to a to look up
commercial that I information related
saw on March to a commercial that
Madness I saw on March
Madness
SOURCE: Into Now Case Study | June 2012
n = Total Sample (n = 750)
Which of the following, if any, did you do on your mobile or tablet device while watching TV for any the following March Madness
events/games? 15
31. Most will check in without alerting their social
networks and read an article
What did consumers do on Into Now?
47% Checked in' to March Madness but did not
post to my social network
30% Checked in' to March Madness and posted
it to my social network
45% Read articles related to the specific game I
was watching
36% Read articles related to March Madness,
unrelated to the game I was watching
37% Read up about the player stats and other
information
18% Joined online discussions about the game
SOURCE: Into Now Case Study | June 2012
n = Total Sample (n = 750)
How did you interact with the Into Now app while watching March Madness? 16
32. The Digital Extension
SOURCE: Y! Yodeler's Panel | Academy Awards | March 2012
n = Total Sample (n = 2,535) 17
34. Defining Internet Connected TV (CTV)
What Makes Up Internet Connected TV? It’s accessing the Internet through your TV via your
DSL/Broadband connection in any of the following ways:
Digital Media Adapter
Game Console
TiVO or DVR
TV Smart TV
Blu-Ray/DVD
Player
Satellite/Cable Operator
Controllers
SOURCE: Connected TV: The Dawn of a New Era | May 2012 19
35. Nearly 80% show interest in using mobile &
tablet devices to interact with Y! CTV...
Device Owners: How interested are you in using [insert device] to interact with Y! CTV?
32%
30%
27%
29%
27%
18%
12%
10%
8%
6%
Not at all Not very Somewhat Very Extremely
interested interested interest interested
SOURCE: Connected TV: The Dawn of a New Era | May 2012
Q: Based on the video that you just viewed, please tell us how interested you are in this Yahoo! Connected TV product if it were available
on your current TV or a future TV that you might purchase and you had the ability to access, sync, and share content through your smart
phone or Tablet PC device instead of directly to your TV?
Base: Own device or plan to buy in the next 2 years. 20
36. Build updates for the screen, go past the remote
control for interaction & communication
On which device would you prefer to access the following Y! CTV-related CONTENT?
Media Search Guide 26%
30% 17%
18% 12% 57% 40%
Extra TV Show or movies
Info 28%
29% INFORMATION 40%
15%
21% 11% 56%
Personalized Alerts 21%
29% 28%
15% 20% 51% 36%
Extra Sports Info 29%
30% 20%
20% 14% 51% 36%
Recommend TV Programs 28%
32% 21%
19% 14% 51% 35%
TV Show Check CONTENT INTERACTION
30%
32% 20%
25% 17% 45% 30%
Voting or Polls 31%
35% 25%
20% 16% 45% 29%
Access content not related
to what you are watching 32%44% 30% 21% 14% 35%24%
E-mail or IM 32%
38% COMMUNICATION 22%
26% 29% 20% 32%
Social Networking 33%
39% 26%27% 18% 33%22%
No Preference Tablet PC Smart Phone Internet Enabled TV
SOURCE: Connected TV: The Dawn of a New Era | May 2012
Q: Below are some of the features you said you were interested in if you were to access Yahoo! Connected TV. Some of these features are also available through a
Yahoo! Connected TV mobile or Tablet PC application. Please tell us if you would prefer to access this content on an Internet-enabled TV, a smartphone, Tablet PC, or
does it not matter how you access this content? Select one for each feature. Base: Showed interest in feature (floating base) 21
37. Information and transaction can start on the big
screen
How would you prefer to access Y! CTV-related ADVERTISING & PROMOTIONAL content?
Pictures or video of a product
30% 19%
21% 13% 51%35%
or service
An actual showcase of a
29%
32%
INFORMATION34%
21%
20% 14% 50%
product or service
The ability to purchase from
your home
31%
34% 23%
21% 14% 46%31%
The ability to "check-in" for
more savings
31%
33% TRANSACTION 31%
22%
21% 15% 46%
Finding out where to buy
locally
33%
34% 22%
27% 18% 39%26%
Entering Contest &
Sweepstakes
35% 23%
26% 17% 38%25%
COMMUNICATION
Talk about a product or ad
on my social network
31%
36% 25%30% 21% 24%
34%
Talk about a product or ad
via email or IM
31%
38% 26% 30% 21% 22%
32%
No Preference Tablet PC Smart Phone Internet Enabled TV
SOURCE: Connected TV: The Dawn of a New Era | May 2012
Q: Below are some of the features you said you were interested in if you were to access Yahoo! Connected TV. Some of these features are also available through a
Yahoo! Connected TV mobile or Tablet PC application. Please tell us if you would prefer to access this content on an Internet-enabled TV, a smartphone, Tablet PC, or
does it not matter how you access this content? Select one for each feature. Base: Showed interest in feature (floating base) 22
39. Consumers want to hear about and
experience brands more fully
96% 91%
86%
58% 56%
41% 45% 41%
Price, Product Knowing the history, Finding interesting Creating shared
Attributes, Proof stories, or quirky stories experiences with
Points details other customers
Consumers Marketers
24
40. Risk taking can benefit brands for being
more innovative & caring
Test versus Control Lifts for 2 Case Studies
LIFT
ATTRIBUTE FOR BRANDS
TEST VS. CONTROL
+37% Is an innovative brand
Innovation
+17% Is forward thinking or progressive
+27% Understands me and what I like
Care
+17% A brand that cares about it's customers
+90% Connecting with me around the content I love
Content
+54% Trying to engage with me in new ways
25 25
41. Key Findings
Multi-tasking on Digital Devices: It's the way of life, capitalize on second screen
It's happening ...a lot interaction
Enhance brand sponsorships and incremental
Big Events: effectiveness by understanding consumer
Consolidation Through Content patterns around these events
Leverage platforms like CTV and publishers
Connected TV: building out application experiences that cross
A Connected Devices Experience devices
The Changing Conversation: Change the consumer conversation before
Taking Cues from the Consumer you are forced to change
26
45. My mobile is “ an
extension
of
me &
a part of
30
who I am”
46. 3 Major Activities People Engage on Their
Mobile Device
SEARCH SOCIAL CONTENT
#1 Google #1 Facebook #1 Yahoo!
47. Mobile advertising around
content
(59% recall/42% engage)
is
more effective
than ads on
social networking (45% recall/29% engage) and
search engines (34% recall/24% engage)
Yahoo!/Ipsos Mobile Modes: How to Connect with Mobile
Consumers, 2011
48. Filling the Gaps with Mobile
Changes in Media Consumption Behaviors
Time
49. Previously, usage spiked at specific points
in time, leaving gaps for “Life”
TV Desktop Laptop Smartphone
Time
an ebb and flow of usage, leaving both small and
wide gaps throughout the day
50. Now, convenience of multiple devices
allows consumers to fill in the gaps
Time
Consumers no longer access single devices at
specific points in time
for specific activities or occasions.
51. Each device fills gaps & needs
% most typically use device while in the following situations….
Multitasking at home 61 43 56
(i.e. in conjunction with something else)
Winding down at home 61 38 54
(i.e. relaxing/before bed)
Filling in the gaps at home 46 39 47
(i.e. while roaming around the house)
Getting things done 38 36 66
(i.e. specific tasks)
Filling in the gaps on the go 33 45 21
(i.e. while traveling, waiting on others, out-of-home ‘me-time’)
Navigating the moment 26 44 24
(i.e. out running errands, need last minute info, location-based)
Communal activity 25 35 18
(i.e. social settings, with family/others, family activities)
Getting the day started 21 33 30
(i.e. when waking up, before work)
52. Tablets sit in a unique space…
Device family tree
Cool older sibling
• Cutting edge, powerful and enticing
• Always has neat tricks up his sleeve
Younger sibling/teenager
• Cute and useful
• Always tags along; constantly growing
and surprising
Parental figure
• Powerhouse
• Handles the heavy,
but staid
Cousins
Grandparents • Hyperactive
• Started the whole tech family; • Fun but glad to
always comes back; mostly used take a break
for background noise
53. Mobile Offers a Creative Playground for
Marketers
No rules, just guidelines:
40% of mobile users
Agree with any of these statements:
Play to the device’s form – After I see a mobile ad, I sometimes look for more
info
Inform your audience – I’m ok with mobile ads if it’s personalized to my
specific needs and interests
Be Relevant – I’m ok with mobile ads when they are useful and
relevant to what I am currently searching for
Offer personalized & localized
experience
And do not agree with either of these:
Enrich the Experience
– I find advertising on my mobile device intrusive
– I find most mobile ads to be irrelevant
44%
noticed an ad during
their last Tablet activity
55. Increase CTR with mobile and rich media
Mobile
9% 8.07%
8%
7% 5.70%
6%
4.15%
5%
4% PC 2.64%
3% 1.53%
2% 0.74%
0.07% 0.20%
1%
0%
Standard PC PC Rick
PC Rich Static Web Static Banner Click to Video Standard Expandable Custom Rich
Media (w/frequency Expandable with Video Media
cap)
Source: All Yahoo! Rich Media Campaigns- Crisp Wireless reporting. Regular
banners are all campaigns H1 2011.
40
64. Hit Your Mark – Make it Count
Get the Right Message In Front of the Right Target
65. Humorous, bold, and graphic rich ads
attract consumers most
Respondents Most Likely to Respond to this Form of Mobile Advertising
Ads that are humorous 61% 13% Ads that are serious
Ads that are bold (uses Ads which are more
vivid colors, etc.) 47% 14% subtle and discrete
Ads which are not
Ads that are interactive 37% 20% interactive
Ads that include
39% 18% Ads that include video
images/graphical elements
elements
(not video)
Yahoo/Ipsos Mobile Modes study 2011
66. Ads that are relevant, specific and
geographically targeted are also effective
Respondents Most Likely to Respond to this Form of Mobile Advertising
Ads which are relevant to Ads which are broader in
my interests/ background 55% 13% focus
Ads which are relevant to Ads which are broader in
local area 47% 14% focus
Ads which are relevant to Ads which are broader in
my current location 45% 15% focus
Ads that are visually
Ads that provide a lot of 37% 20% attractive and provide
detailed information
little information
Yahoo/Ipsos Mobile Modes study 2011
67. Peak time for ad interaction is during
break times and when winding down
Respondents Most Likely to Respond to Mobile Ads….
As soon as you wake-up 27%
When preparing for your day 30%
On the go 35%
While working 31%
While at school 25%
While running errands 30%
During break time 55%
While socializing 31%
While eating meals 30%
While shopping or in a store 31%
While you are winding down 45%
Before getting ready for bed/right before bedtime 36%
Yahoo/Ipsos Mobile Modes study 2011 52
68. Be Where Your Customers Are – Leverage
Mobile Targeting
CARRIER DEMO GEO
GEO DEVICE
DEVICE DAYPART
DAYPART BEHAVIORAL
BEHAVIORAL CUSTOM
18
45 20 34
13
30 17 29
21
39
35 50 25 70
65 44