1) The document outlines 5 trend predictions for 2013, including becoming mobile-centric, integrating physical and online shopping, focusing on higher purpose brands, speeding up production and advertising, and using data strategically to personalize experiences.
2) Mobile devices like smartphones and tablets will see continued growth and be used simultaneously with other technologies like TV. Physical stores will provide experiences rather than just transactions.
3) Brands that have a clear higher purpose will resonate more with consumers who want companies to stand for cultural issues. Data should be used smartly to understand customers rather than just collecting all possible information.
A second view on content, media and advertising for iPad and tablet devices in general. What is it all about and how can it affect our way of looking at media consumption.
Presented at the Digital Marketing seminar for the Marketing Foundation in Belgium.
A second view on content, media and advertising for iPad and tablet devices in general. What is it all about and how can it affect our way of looking at media consumption.
Presented at the Digital Marketing seminar for the Marketing Foundation in Belgium.
Glimpse Inside the 2016 Digital Storytelling ToolkitVictor Hernandez
Invest in your future and begin the new year by updating your digital toolkit with the latest and greatest of the emerging storytelling techniques -- Star Wars-style!
This workshop is where attendees 'get their geek on' by gaining up close insights into the latest tech innovations, and how they can be used to tell more digitally engaged stories.
What will we talk about to begin 2016? Social journalism trends? Mapping tools? Apple Watch? AR/VR? Breakthroughs in mobile reporting? Image detection? Content curation? And lots more.
Our guest will be Victor Hernandez, Director of Media Innovation for Banjo and current fellow at the Donald W.Reynolds Journalism Institute at University of Missouri where he is researching wearable technologies and newsrooms.
Presentation by Maria Zhang for National Ski Areas Association Winter Conferences in Squaw and Killington, January & February 2012.
We’re in the middle of another massive technology revolution, bigger and faster than the Internet and PC revolutions of prior decades. This time, it’s mobile technology that is changing the way we consume, communicate, and buy. With 30% of the US population owning smartphones, and tablet sales skyrocketing, how do marketers adapt? Learn how to harness mobile trends to craft a smart and effective mobile strategy that drives measurable performance towards your goals and boosts your brand. We’ll cover planning, mobile marketing tools, emerging technologies, tracking performance, and keys to success for mobile marketing initiatives. Designed for exec, marketing, sales, and technical staff to incorporate actionable tips into current plans.
SMITH presents , "Hospitality Marketing, Trends and Best Practices for 2012." This was presented live by SMITH Vice President Marni Blythe in Shalotte, NC with the NC Brunswick TDA as the sponsor and hosts.
This seminar covers everything from integrated marketing, user generated reviews, mobile marketing, social media marketing, how to measure ROI as well as other helpful statistics that have been aggregated from around the industry. Enjoy!
SMITH is a full service award-winning integrated, contemporary advertising agency based in Fayetteville, NC.
Please visit our website at www.smithadv.com
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...Taly Weiss
"2010 Social Media Influencers" is the first report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
I Was A Guest Lecturer at Yeditepe University MBA Program in TurkeyFahri Karakas
Dr. Gulzhanat Tayauova has invited me to her MBA class at Yeditepe University.
I presented on "Creativity, Imagination, and Innovation". It was an intense lecture, a bit long, but I ended up covering a lot of topics from blockchain to Metaverse.
You can find the slides of this presentation.
Enjoy!
Turning Social Data Into Strategic Advantage: What Marketers Need to KnowDataSift
Every day your customers, prospects and competitors are leaving a deep, detailed trail of online information for you to find, interpret and leverage. This information goes beyond basic follower counts, brand mentions, and mere conversations. It's data that can get you immediate and measurable campaign traction leading to higher conversion rates and ultimately, more revenue.
Ad tech 2013 moving on mobile intro rachel pasquaRachel Pasqua
2013 is shaping up to be a breakout year for mobile advertising. According to eMarketer, the mobile ad market will triple this year to more than $4 Billion and could top $7 Billion next year. While there’s a lot of growth potential, how are marketers preparing for this surge? What technologies and media platforms are critical to your mobile success and how can you stay on top of customer engagement on mobile devices? How are heavyweights such as Google, Facebook, Apple and Twitter embracing this growth and monetizing their investments? Sit in and discover how the mobile landscape is changing, what marketing strategies work, and why the next leap in mobile reach is poised to hit us in the coming year.
SPJ JournCamp 2015: Smarter Reporting with SmartphonesVictor Hernandez
Backpack Journalism in 2016 means running and gunning with smaller, better, faster, cheaper gear and workflow than ever before in the age of digital storytelling. During this interactive workshop, you’ll learn how to produce video content using the smartphone. Participants will be exposed to basic techniques on gathering quality sound bites and shooting compelling B-roll and "selfie stand-ups." You will learn to edit those assets into a short video package that can easily and immediately be shared online — therefore beating the pants off fellow journos using more traditional approaches.
Our analysis of the key trends emerging from the Cannes 2011 Cyber Lions. From Social TV to the rise of HTML 5 to the impact of collaborative storytelling, our view of the trends shaping the best work and likely to impact 2012's winners.
Overview of the latest developments in the mobile industry. Early facts on usage of newspapers on iPads. List of questions newsmedia publishers need to answer.
This is meant to empower and enable us to be in NAMASMARAN (i.e. remembering our true self, reorienting and reestablishing ourselves in our super-consciousness; called also; JIKRA, JAP, JAAP, SUMIRAN, SIMARAN etc); and work in the orchestra; as per the directions of the director; viz. श्रीराम (SHRI RAMA); our super-consciousness.
Glimpse Inside the 2016 Digital Storytelling ToolkitVictor Hernandez
Invest in your future and begin the new year by updating your digital toolkit with the latest and greatest of the emerging storytelling techniques -- Star Wars-style!
This workshop is where attendees 'get their geek on' by gaining up close insights into the latest tech innovations, and how they can be used to tell more digitally engaged stories.
What will we talk about to begin 2016? Social journalism trends? Mapping tools? Apple Watch? AR/VR? Breakthroughs in mobile reporting? Image detection? Content curation? And lots more.
Our guest will be Victor Hernandez, Director of Media Innovation for Banjo and current fellow at the Donald W.Reynolds Journalism Institute at University of Missouri where he is researching wearable technologies and newsrooms.
Presentation by Maria Zhang for National Ski Areas Association Winter Conferences in Squaw and Killington, January & February 2012.
We’re in the middle of another massive technology revolution, bigger and faster than the Internet and PC revolutions of prior decades. This time, it’s mobile technology that is changing the way we consume, communicate, and buy. With 30% of the US population owning smartphones, and tablet sales skyrocketing, how do marketers adapt? Learn how to harness mobile trends to craft a smart and effective mobile strategy that drives measurable performance towards your goals and boosts your brand. We’ll cover planning, mobile marketing tools, emerging technologies, tracking performance, and keys to success for mobile marketing initiatives. Designed for exec, marketing, sales, and technical staff to incorporate actionable tips into current plans.
SMITH presents , "Hospitality Marketing, Trends and Best Practices for 2012." This was presented live by SMITH Vice President Marni Blythe in Shalotte, NC with the NC Brunswick TDA as the sponsor and hosts.
This seminar covers everything from integrated marketing, user generated reviews, mobile marketing, social media marketing, how to measure ROI as well as other helpful statistics that have been aggregated from around the industry. Enjoy!
SMITH is a full service award-winning integrated, contemporary advertising agency based in Fayetteville, NC.
Please visit our website at www.smithadv.com
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...Taly Weiss
"2010 Social Media Influencers" is the first report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
I Was A Guest Lecturer at Yeditepe University MBA Program in TurkeyFahri Karakas
Dr. Gulzhanat Tayauova has invited me to her MBA class at Yeditepe University.
I presented on "Creativity, Imagination, and Innovation". It was an intense lecture, a bit long, but I ended up covering a lot of topics from blockchain to Metaverse.
You can find the slides of this presentation.
Enjoy!
Turning Social Data Into Strategic Advantage: What Marketers Need to KnowDataSift
Every day your customers, prospects and competitors are leaving a deep, detailed trail of online information for you to find, interpret and leverage. This information goes beyond basic follower counts, brand mentions, and mere conversations. It's data that can get you immediate and measurable campaign traction leading to higher conversion rates and ultimately, more revenue.
Ad tech 2013 moving on mobile intro rachel pasquaRachel Pasqua
2013 is shaping up to be a breakout year for mobile advertising. According to eMarketer, the mobile ad market will triple this year to more than $4 Billion and could top $7 Billion next year. While there’s a lot of growth potential, how are marketers preparing for this surge? What technologies and media platforms are critical to your mobile success and how can you stay on top of customer engagement on mobile devices? How are heavyweights such as Google, Facebook, Apple and Twitter embracing this growth and monetizing their investments? Sit in and discover how the mobile landscape is changing, what marketing strategies work, and why the next leap in mobile reach is poised to hit us in the coming year.
SPJ JournCamp 2015: Smarter Reporting with SmartphonesVictor Hernandez
Backpack Journalism in 2016 means running and gunning with smaller, better, faster, cheaper gear and workflow than ever before in the age of digital storytelling. During this interactive workshop, you’ll learn how to produce video content using the smartphone. Participants will be exposed to basic techniques on gathering quality sound bites and shooting compelling B-roll and "selfie stand-ups." You will learn to edit those assets into a short video package that can easily and immediately be shared online — therefore beating the pants off fellow journos using more traditional approaches.
Our analysis of the key trends emerging from the Cannes 2011 Cyber Lions. From Social TV to the rise of HTML 5 to the impact of collaborative storytelling, our view of the trends shaping the best work and likely to impact 2012's winners.
Overview of the latest developments in the mobile industry. Early facts on usage of newspapers on iPads. List of questions newsmedia publishers need to answer.
This is meant to empower and enable us to be in NAMASMARAN (i.e. remembering our true self, reorienting and reestablishing ourselves in our super-consciousness; called also; JIKRA, JAP, JAAP, SUMIRAN, SIMARAN etc); and work in the orchestra; as per the directions of the director; viz. श्रीराम (SHRI RAMA); our super-consciousness.
Mobile first and responsive web design aren’t simply two great tastes that go great together. No they represent much more than that. Mobile first responsive web design is the responsible way to build responsive designs.
Mobile first responsive web design is the best way to build something that is both responsive from a layout AND a performance perspective.
But if mobile first is the right way to do responsive design, then why are so few people doing it? In this presentation, we’ll dig into why mobile first responsive design matters and the five techniques necessary to make it work.
From a workshop I facilitated at Vizthink 2009 on why stories are more effective than fact based methods at communicating complex ideas and inspiring people to want to change.
2013 Digital & Social Marketing Trend Predictions (re-post of my presentation...Hannah Law
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?
This presentation will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it.
The Lucky 5 trends that you need to know about in 2013 are:
1. Be mobile, not do mobile
2. Bricks and Bytes: create shopping experiences, not transactions
3. Brand-awakened: brands with a higher purpose rule
4. Live in 60 Seconds: concept to production at speed
5. Smart Data: Big Data’s older, wiser sister
NB: This presentation was originally posted on my company's official slideshare account,: http://www.slideshare.net/socialogilvy/five-trend-predictions-for-2013
The Revolution Will Not Be Televised: Managing Content and Experience in the ...Jonathan Stark
Mobile computing as we know it today is just one application of wireless technology, and a fairly limited one at that. The iPhone - perhaps the most advanced piece of consumer electronics ever created - is going to look like a fax machine compared to what's coming. Mobile is a warning shot - the coming wireless wave will profoundly change every aspect of society and potentially redefine what it means to be human. Please join mobile consultant Jonathan Stark for a look at the past, present, and future - and what we can do to prepare for the revolution.
A look at the top digital trends for 2013, including Personalization, Integration and Customization, along with the latest developments in Mobile, Social and Advertising.
2013 trendleri neler?
Beklentiler neydi ve bu trendlerin ne kadarı gerçekleşti?
Bu hafta paylaştığımız araştırmada bu soruların yanıtlarına ulaşabileceksiniz...
İyi okumalar...
Top Trends from SXSW Interactive 2014. The Big Roundup.Ashika Chauhan
SXSW wasn’t just about one or two pieces of new tech, what it actually felt like was a glimpse into the not-so-distant future.
Trends you might of heard of like wearables, data and the internet of things are still around, but they’re beginning to grow-up and different industries are beginning to be disrupted as a result.
More than anything, the conference instilled a sense of responsibility in me. The decisions we make today, as people, as agencies and as brands will define the future we live in tomorrow.
The deck covers the most prominent trends from this year. I'd love to hear your thoughts, say hello @ashikachauhan.
Ashika Chauhan is Big’s Digital Experience Director and is passionate about creative innovation.
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing WorldChristian Adams
InstaBRAND is an 37 page eBook written by Christian Adams for brand and social media managers on the growing trend and importance of crafting a visual storytelling experience.
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing WorldChristian Adams
InstaBRAND is an 37 page eBook written by Christian Adams for brand and social media managers on the growing trend and importance of crafting a visual storytelling experience.
Speak, tap & drag our digital future revealedjsilvian
An overview of how our future is going to look focusing on new ways to interact with ourselves and the quantity and intensity of information around us.
1. Five Trend
Predictions
for 2013
Thomas Crampton | Regional Director, Asia-Pacific
Hannah Law | Senior Regional Strategist, Asia-Pacific
February 2013
2. 5 Trends
1 Be mobile, not do mobile
2 Bricks and Bytes: create shopping experiences, not transactions
3 Brand-awakened: brands with a higher purpose rule
4 Live in 60 Seconds: concept to production at speed
5 Smart Data: Big Data’s older, wiser sister
4. ww
Consumers are active and
want to take their devices
with them. They’re screen
hoarders.
In Asia it’s about multiple
mobiles as much as
multiple devices.
4
SOURCE: KICKSTARTER.COM
5. Global
Notebook
PC
and
Tablet
Shipment
Share
Forecast
100%
Device growth will be in
smart devices: global
80%
tablets sales will overtake
desktops in Q2.
Tablet PC shipments have 60%
already surpassed
notebook PC shipments in
China. 40%
20%
0%
2011
2012
2013
2014
Tablet
PC
Notebook
PC
Source:
NPD
Display
Search,
2013
6. Online
ac:vi:es
engaged
in
at
least
once
p/week
while
watching
TV
or
video
content
Bases:
US,
UK,
Germany,
Spain,
Sweden,
China
&
Taiwan
90%
80%
Devices will be used at the
same time as using other 70%
technology but normally for
60%
unrelated tasks, like social
networking. 50%
40%
30%
20%
10%
0%
Browse
the
internet
Use
social
forums
Chat
e.g.
MSN
e.g.
Facebook
2011
2012
Source:
Ericsson
ConsumerLab,
‘TV
&
Video
Report’
August
2012
7. Early adopters won’t let
technology limitations slow
them down. They’ll use
smart-watches, like Pebble
that control music, track
exercise and sync with your
smartphone.
Source:
Kickstarter.com
8. They’ll even try wearable
screens: Google’s
augmented reality Glasses
just gained some street cred
when they were worn by
models on the Diane von
Furstenberg catwalk.
Source:
pocket-‐lint.com
9. Who’s already
on-trend?
Heineken Star Player App
let fans predict goals in real-
time with UEFA Champion’s
League. It generated 87%
positive feedback and 56
minutes dwell time on the
iPhone app.
Source:
Chrisperks.com
10. How can you use this trend?
Re-imagine brand experience
without technology limitations
11. Bricks and Bytes: shopping
experiences, not transactions
Photo
courtesy
of
hQp://hongkong.geoexpat.com/forum/members/pin-‐20310.html
12. eCommerce is continuing to
grow, especially in fashion
and electronics. Alibaba
recorded $150billion+ sales
in 2012, up 60% from 2011.
13. This year the strongest
eCommerce buyer
penetration growth will
come from China, followed
by South Korea.
Source:
eMarketer,
January
2013
14. Personal recommendations
continue to influence
purchase behaviours, with
sites such as Snoox, Hunch
and The Find gaining
popularity.
Source:
Kickstarter.com
15. Innovative start-ups are by-
passing bricks-and-mortar
and providing unique
experiences online: giving
brand advocates the chance
to be affiliate sellers or co-
creators.
17. Who’s already
on-trend?
Burberry’s flagship store in
London embodies online-
offline integration with RFID
chips in clothes to product
story content live on-screen
in change-rooms.
18. Who’s already
on-trend?
Yihaodian has launched
1000 virtual supermarkets
that use AR technology to
bring blank spaces in the
real world to life in the virtual
world.
19. How can you use this trend?
Give people an emotional
reason to shop with you.
25. Who’s already
on-trend?
Brands with a higher
purpose related to health
and wellness will win in
2013 because 74% of
consumers believe wellness
will be (even)more important
in the future
26. Who’s already
on-trend?
Apple, of course.
“Man is the creator of
change in this world. As
such he should be above
systems and structures, and
not subordinate them.”
Steve Jobs, 1980s
27. How can you use this trend?
Build an icon around a cultural
tension and your brand’s ‘best self’
28. Live in 60 seconds: concept to
production at speed
Photo
courtesy
of
colbycsbc
tumblr
32. Who’s already
on-trend?
Nike Find Your Greatness:
inspirational quotes related
to achievements of China
athletes in the Olympics
were posted on social media
within minutes of the event.
33. How can you use this trend?
(Re)learn to be nimble.
35. We’ve seen the explosion of
data – big data – but why
should you be measuring
everything that moves?
36. You’re better off identifying
the KPIs and metrics that
are important to you. Then
pay close attention to the
metrics that count.
37. Facebook’s exploring smart
data: Graph Search will give
users personalised search
of people, places, products
and services … based on
the information Facebook
has about us.
38. Uncovet uses social data –
from the interest and social
graph – to create a
personalised shopping
experience or ‘style graph’.
Here, big data is used
smartly.
40. How can you use this trend?
Don’t sweat the small stuff:
know what you want to measure
and focus on it.
41. Thank
you!
Thomas Crampton Hannah Law
@thomascrampton @hannahlaw
Asia-Pacific Director Senior Digital Strategist
Ogilvy | Hong Kong Ogilvy | Hong Kong