As CEO of Mag+, Gregg Hano, speaks about the future of digital publishing being more dynamic than we could have ever imagined and there's a lot taht can be done to help define and shape this new industry. This presentation took place at Magazine Moment, Stockholm, Sweden on October 10, 2012.

1. It’s Just The Beginning
Gregg Hano, CEO
Magazine Moment · Stockholm, Sweden · October 10, 2012

2. Moore’s Law
Source: Wikipedia

3. Moore’s Law
Number of integrated circuits
doubles every 18 months
from time invented
Source: Wikipedia

4. Today’s Consumer
5:30AM 7:22AM 9:15AM
5:15PM 7:30PM 10:12PM

5. Tomorrow’s Consumer
Morgan Stanley Research

6. Tomorrow’s Consumer
It’s Just The Beginning...
Morgan Stanley Research

7. 100+ Types Of Tablet Devices
New devices by end of 2012?
• Kindle Fire 2
• Google Nexus
• Window’s Surface
• Mini iPad
• Samsung Galaxy 10.1
• Nook

8. 10+ Newsstands
• Android marketplace
• Amazon/fire newsstand
• Apple newsstand
• B&N
• Google newsstand
• More…

9. 10+ Newsstands
• Android Marketplace
• Amazon/Fire Newsstand
It’s Just
• Apple Newsstand The Beginning...
• B&N
• Google Newsstand
• More…

10. 40+ Platforms
• Mag+
• Adobe DPS
• Aquafadas
• BlueToad
• Pixelmags
• Zinio
• More…

11. 40+ Platforms
• Mag+
• Adobe DPS
• Aquafadas
• BlueToad
• Pixelmags
• Zinio
• More…

12. Device Volume Growth
• Tablet/eReader sales were 30 million in 2010
• Tablet forecast sales predicted to be 140 million sold in 2012
• Tablet forecast sales predicted to be 375 million sold in 2016
Source: Forrester 2012

13. Device Volume Growth
• Tablet/eReader sales were 30 million in 2010
• Tablet forecast sales predicted to be 140 million sold in 2012
• Tablet forecast sales predicted to be 375 million sold in 2016
It’s Just The Beginning...
Source: Forrester 2012

14. Device Volume Growth
Despite Tremendous Ramp So Far,
Smartphone User Adoption Has Huge Upside
Global Smartphone vs. Mobile Phone Subscriptions, Q4:11
7,000 6.1B Mobile Phone
Subscriptions
6,000
5,000
Global Subscriptions (MM)
4,000
3,000
2,000
953MM
Smartphone
Subscriptions
1,000
0
Smartphone Mobile Phone
Source: Mobile phone subscriptions per Informa (as of Q4:11), Smartphone subscriptions estimate based on Morgan Stanley Research’s
estimated smartphone user as % of total mobile user at the end of 2011 (16%).
Source: Morgan Stanley
Note: While there are 1B global 3G subscribers as of Q4:11, not all of them were smartphone users. One user may have multiple mobile 11

15. User Engagements
• 25% smartphone owners
use a tablet
• 25% pay to watch videos
• 50% + tablet owners
prefer to read news,
magazines & books on
tablets vs. paper
• 60% read books on their
tablets
Source: comScore June 2012 ; Information Based On U.S.; Last Stat Based on Gartner Inc Survey

16. User Engagements
Tablet Magazine Engagements • 48% of interactive elements
are selected or played at
9%!
least once in a digital
% Other
12 0
36
magazine
10% 39% • 58% decided to read another
hyperlink webview
magazine on iPad
1
vid 9% • Readers Spent 2.5+ hours
eo 11% consuming magazine app
slideshow
content
Source: Omniture Oct 11-Feb 12; Based On U.S.; MPA FactBook 2012

17. Paid vs. Free
(Tablets – all App types)
68% is Paid for Content
15%
Single
27%
Entitled
26%
Subscription
32%
Free
Source: Omniture Oct 11-Feb 12; Based On U.S.

18. Digital Publishing Experiment
• New technology = new type
of user behavior
• Trial & error
• Creating content to fit the
device

19. Digital Paid Copies
PDF Adobe DPS Mag+
Publication
Redbook Wired Popular Science
12 month
$337,491 $1,300,089 $1,353,222
subscription
Single copy + $2,745 + $14,918 + $13,782
Apple 30% -$102,070 -$394,502 -$410,101
Total revenue $238,165 $920,505 $956,903
Numbers based on latest ABC statement June 30, 2012

20. Digital Paid Copies
PDF Adobe DPS Mag+
Publication
Redbook Wired Popular Science
Number of 12 month
16,883 65,037 90,275
subscription
Number of single
688 3,739 2,762
copy
Total number of
17,571 68,776 93,037
subscribers
Numbers based on latest ABC statement June 30, 2012

21. Redbook
PDF
PDF replica -
ratings are
consistently poor
Comment From User Ex subscriber on Jul 9, 2012; Customer Ratings Dated: 09/20/12

22. Wired
Adobe DPS
Slightly enhanced
apps - ratings better
than PDF’s
Comment From User Bryce Csavy1 on June 24, 2012; Customer Ratings Dated: 09/20/12

23. Popular Science
Mag+
Fully enhanced apps -
ratings are
consistently the best
Comment From User chocojoe on Sept 18. 2012; Customer Ratings Dated: 09/20/12

24. Interactive vs. PDF
Top 20 grossing apps as of September 21, 2012
Top 20 Apps In Apple Newsstand as of 09/21/12

25. Interactive vs. PDF
Top 20 grossing apps as of September 21, 2012
Interactive: 20
PDF: 0
Top 20 Apps In Apple Newsstand as of 09/21/12

26. Ad Measurement
• 47% of respondents took
action after reviewing an ad
• 58% decided to read another
magazine on iPad
• 73% read/tap on ads
• 74% recalled seeing ads
when reading the enhanced
issue
Source: Shell Advertising; 2012 MPA Factbook: GfK MRI iPanel, February 2012

27. Ad Spending
By 2016 advertisers to spend:
• $77 billion online/mobile/tablet;
comprising 35% overall ad
spending
Source: Canon Advertising; Forrester

28. Mag+

29. Who We Are
• Built-in analytics
• iPhone & android smartphone
• HTML-integration for live
content, interactivity
• Automatic dual-orientation
layout
• Ability to purchase any iTunes
store content in the app (in-app
purchase)
• One-click app build—no coding
required

30. Mag+ philosophy
It’s about recreating the experience: immersive,
intimate, easy. Learn by doing.

31. It’s Just The Beginning
Thank you!
Make Publishing Magic!
magplus.com