InWe open OMMA Mobile at OMMA Global with a report on the latest metrics of trends shaping the mobile industry from GroundTruthNumbers to given context to the rest of the day
81% of Americanās Own Cell Phone121mm Mobile Internet Users Per Month24mm Tablets Sold by end of 201140% of Cell Phones are Smart Phones
Over half of you also sleep with your phone as well
By 201453% of all Mobile Phone Users wil use MI82% of americans ā¦.20% of U.S. consumers will own tablets by 2014, Harris Interactive predictsA Forrester report says 195 million tablets will be sold between 2010 and 2015.Background of thisMobile Acees to Rival PC Acccess by 2013 (GART)M-Commerce Spend to Grow 3x by 2015 (to 670 billion)Mobile Advertising Set to explode to from 1.1 in 11 to 2.5 bil in ā15mobile searches will quadruple in the next three years (RBC Capital Markets)10 billion mobile internet evcies by 16 Gloibally (cisco) =1.4 devices per personSmartphone raffia will grow 50x the size it is today by '16
Mobile Acees to Rival PC Acccess by 2013 (GART)M-Commerce Spend to Grow 3x by 2015 (to 670 billion)Mobile Advertising Set to explode to from 1.1 in 11 to 2.5 bil in ā15mobile searches will quadruple in the next three years (RBC Capital Markets)
Source:Keynote/Adobe (October 2010)Across all categories, respondents generally prefer using mobile web browsers to downloadable mobile applications except when interacting with social media, games, maps and music.For the Media & Entertainment and Consumer Products/Shopping categories overall, users were asked how they prefer to access content or shop on their mobile devices. In both categories, 66% of the respondents say they prefer browsers.