https://bloomerang.co/resources/webinars/ Want your next event to be a hit? Give it digital legs! Join Dana Ostomel to learn how to plan your next event with digital in mind from day one.

1. Events in a Digital Age: How to
Maximize Offline Events
in an Online World
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Before we get started »

3. 3
https://bloomerang.co/demo/video

4. 3
Our guest presenter »
Dana Ostomel
@dostomel
• Vice President of Nonprofit Industry
Development at Firespring
• Founder of Deposit a Gift
• Over a decade of experience
developing integrated marketing
solutions for numerous nationally-
known brands such as Snapple,
MasterCard and DIRECTV

5. How to Maximize
Offline Events
in an Online
World
Dana Ostomel
Exclusive Session: May 3, 2018
BROUGHT TO YOU BY:

6. Step up to the mic
& get your questions
answered.
If you’re tweeting about
today’s session, use
#poweredbypurpose
@dostomel @firespring
@bloomerangtech
TODAY’S SESSION
Welcome!
The slides and recording of
today’s webinar will be
available after the session.
@dostomel

7. @dostomel

8. Firespring Power of 3
@dostomel

9. @dostomel

10. Today’s
Objective
@dostomel

11. What will you learn?
✓
✓
✓
@dostomel

12. But first ... let’s make sure we’re
on the same page.
@dostomel

13. A planned public
or social
occasion to
achieve a
specific goal(s).
What is a nonprofit special event?
Great Fundraising Events Report:
From Experience to Transformation
@dostomel

14. 15 COMMON EVENT TYPES
@dostomel

15. Donor-centric events
perform best.
Primary Motivations:
1. Philanthropic:
2. Prestige:
3. Leadership:
4. Relationship with the charity:
5. Warm glow:
6. Associated warm glow:
7. Peer pressure:
SOURCE
@dostomel

16. Plan to
Measure
Outcomes
@dostomel

17. @dostomel

18. KEY GOALS
TO MEASURE
SUCCESS
3
1 Raise awareness.
@dostomel

19. 1 Raise awareness.
Goals:
•
•
•
Tactics:
•
•
•
•
•
raising money,
growing your community.
@dostomel

20. 2 Identify new donors.
KEY GOALS
TO MEASURE
SUCCESS
3
@dostomel

21. 2 Identify new donors.
Goals:
•
•
•
Tactics:
•
•
•
•
Make special events about
more than fundraising …
make them about
handraising!
@dostomel

22. 3 Nurture relationships.
KEY GOALS
TO MEASURE
SUCCESS
3
@dostomel

23. thefundraisingauthority.com
3 Nurture relationships.
@dostomel

24. 3 Nurture relationships.
@dostomel
Goals:
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Tactics:
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25. The Cox Matrix
GOAL REVENUE EXPENSES NET $ RAISED GOAL OUTCOME
EVALUATION
@dostomel

26. Most nonprofits still approach
their events in an old school way.
@dostomel

27. Across all event types,
digital makes a difference.
@dostomel

28. And this is just email.
What if you gave your special events
a digital foundation from day one?
@dostomel

29. It’s efficient.
It broadens reach.
It’s cheaper.
It’s faster.
Ease-of-use =
participation
So why digital?
It’s green.
@dostomel

30. And what should you
be thinking about?
@dostomel

31. YOUR
EVENT
1. Evergreen Home
2. Registration
3. Promotion
4. Engagement
5. Appreciation
5 Must-Have Digital Gears for
Today’s Special Events
@dostomel

32. Evergreen Home
1
@dostomel

33. Keep excitement for your
event constantly alive and
accessible with an event
website or mini site.
@dostomel

34. Use last year’s event to create hype
for your upcoming event and give
people a sense for the experience.
✓
✓
✓
✓
✓
@dostomel

35. Build a ‘Save the Date’ splash page.
✓
✓
@dostomel

36. Provide a one-stop-shop for
all the event activities.
✓
✓
✓
✓
@dostomel
✓

37. Registration
2
@dostomel

38. Online registration is a must.
Event registration
shouldn’t be a
downloadable .pdf
people print, fill out,
email and scan back.
PDF
@dostomel

39. Registration
• #1
➢
top 3
➢ 46%
➢ 23% 19%
@dostomel

40. Make sure registration is mobile.
•
The easier it is to RSVP, the
more likely people will let you
know they’re coming.
@dostomel

41. Create a registration landing page.
Join us to Learn!
Join us to Learn!
@dostomel

42. Identify your
registration needs.
@dostomel

43. Simple one-page form
@dostomel

44. Ticketing with price tiers
for different options
@dostomel

45. Ability to automatically limit
capacity from tickets purchased
@dostomel

46. Offer sponsorship levels
@dostomel

47. Options to pay now
or pay later
REGISTER
@dostomel

48. Invite them to participate
in other ways
DONATE NOW
@dostomel

49. Promotion
3
@dostomel

50. In a study of 500 event planners, promoting the event was the #1
challenge listed by 44% of respondents.* TicketPrinting.com*
@dostomel

51. Email Marketing
•
•
•
•
@dostomel

52. Execute a social media strategy
@dostomel
Social media is the 2nd most popular method of promotion.
Which platforms will work best for you?

53. Execute a social media strategy
@dostomel
Most Used by Event Planners
Source: Eventgrid
76%
81%
61%
28%

54. Execute a social media strategy
@dostomel
Use hashtags to brand your
social media activity:
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55. Stages of Social Media
Marketing for Special Events
3
@dostomel
3

56. BEFORE
@dostomel
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Objectives:
1

57. BEFORE
@dostomel
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Buy a Ticket
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Execution:
1

58. BEFORE
Unleash Army of Evangelists:
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❑
@dostomel
1

59. ❑
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Objectives:
2 DURING

60. ❑
✓
✓
✓
Execution:
2 DURING

61. ❑
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❑
Execution:
2 DURING

62. ❑
✓
✓
Execution:
2 DURING

63. ❑
❑
Execution:
2 DURING

64. 3 AFTER
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Objectives:
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Execution:
❑
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❑
@dostomel

65. Engagement
4
@dostomel

66. UTILIZE TECHNOLOGY TO
ENGAGE YOUR AUDIENCE.
@dostomel

67. Engagement is no longer
just defined by attendance.
@dostomel

68. Invite those who aren’t able to physically
attend your event to get involved.
•
•
•
•
@dostomel

69. @dostomel
Use hashtags at the event.
#afpfc

70. Schedule an email drip
campaign at the event.
•
•
@dostomel

71. Go green and offer
digital “swag bags.”
@dostomel
Consider memorable take-homes
from the event:
•
•
•
•
•
•
•

72. Already have next year’s
event planned?
•
•
•
@dostomel

73. Solicit digital feedback.
•
•
•
@dostomel

74. Appreciation
5
@dostomel

75. @dostomel

76. •
•
Be swift.
@dostomel

77. Post-event appreciation
strategy considerations.
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@dostomel

78. Best Practices
–A.J. Steinberg
@dostomel

79. Appreciation Roadmap
1. Within 3 days:
2. Within 3–4 weeks:
3. 2 months later:
The guideline:
•
•
3 post-event touches*:
@dostomel

80. Action Steps:
❑
❑
❑
❑
❑
@dostomel

81. THANK YOU TO
@dostomel

82. @dostomel

83. @dostomel

84. Firespring solves a problem
78% of nonprofit
websites designed for
less than $750.
always trying
to “do more
with less”
The average nonprofit
rebuilds their website
every 2 to 2 ½ years.
The result of
@dostomel

85. Firespring Solves a Problem
EMAIL
MARKETING
CONTENT
MANAGEMENT
SYSTEM
EVENT
REGISTRATION
BLOG TOOLS
NEWSFEEDS
LANDING PAGE
TEMPLATES
SEARCH
ENGINE
OPTIMIZATION
ONLINE
DONATIONS
FUNDRAISING
BOOTCAMP
LEGENDARY
SUPPORT
& TRAINING

86. @dostomel

87. @dostomel

88. Firespring solves a problem
78% of nonprofit
websites designed
for less than $750.
always trying
to “do more
with less”
The average
nonprofit rebuilds
their website every 2
to 2 ½ years.
The result of
@dostomel

89. @dostomel
Firespring Solves a Problem
EMAIL
MARKETING
CONTENT
MANAGEMENT
SYSTEM
EVENT
REGISTRATION
BLOG TOOLS
NEWSFEEDS
LANDING PAGE
TEMPLATES
SEARCH
ENGINE
OPTIMIZATION
ONLINE
DONATIONS
FUNDRAISING
BOOTCAMP
LEGENDARY
SUPPORT
& TRAINING

90. @dostomel

91. customizable
plans to fit
2your needs
and budget.
@dostomel

92. DIY or
SPECIAL OFFER
FOR THE FIRST 10 WHO SIGN UP FROM THIS WEBINAR:
Save 15% on
professional
services.@dostomel

93. firespring.org/demo
@dostomel
SIZE
TRY US ON FOR
MORE?Want to learn

94. Keep Learning with Us
Julie Hull
hello@firespring.org
877.447.8941
• firespring.org/webinars

95. . . . and the survey says!?
@dostomel

96. Let’s connect on LinkedIn.
@dostomel
Q&A
Dana Ostomel
VICE PRESIDENT, NONPROFIT
INDUSTRY DEVELOPMENT
hello@firespring.org
877.447.8941 toll free

97. THANK YOU
Dana Ostomel
VICE PRESIDENT, NONPROFIT
INDUSTRY DEVELOPMENT
hello@firespring.org
877.447.8941 toll free
@dostomel

98. https://bloomerang.co/resources
•Nonprofit Wrap-Up
•Bloomerang TV
•Bloomies
•eBooks
•Daily blog post
•Weekly webinars
•Templates
•Guides

99. Upcoming free webinars »
5/10, 1pm eastern
‘Best Of’ Digital Fundraising Examples:
45 Slides In 45 minutes
Rachel Clemens
https://bloomerang.co/resources/webinars