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SEO + SEM Presentation

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Byrne Hobart
Byrne Hobart

This document provides an overview of search engine optimization (SEO) and search engine marketing (SEM) strategies. It discusses fundamental steps like keyword research, content writing, and promotion. It also covers topics like self-promotion, social media, integrated campaigns, tracking results, and whether to use an in-house or agency approach. Case studies of companies that have used these strategies are also mentioned.

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Use Acquisition: SEO and SEM Byrne Hobart / byrne@byrnehobart.com / (917) 806-0159
Intro ,[object Object],[object Object],[object Object]
The Fundamentals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keyword Research ,[object Object],[object Object],[object Object],[object Object],[object Object]
SEO / SEM Copywriting ,[object Object],[object Object],[object Object]
Self-Promotion (It's Not So Bad...) ,[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object]
Integrated Campaigns ,[object Object],[object Object],[object Object],[object Object]
SEO vs. SEM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tracking Results ,[object Object],[object Object],[object Object]
Going Black-Hat ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In-House, Agency, Hybrid? ,[object Object],[object Object],[object Object],[object Object]
Case Studies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q&A&more Byrne Hobart / byrne@byrnehobart.com / (917) 806-0159 ,[object Object],[object Object],[object Object],[object Object],[object Object]

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