We're on a mission to give every donor a great online experience. Parachute Digital supports non-profit organisations to acquire and retain supporters through digital channels.

1. Is it time to
dive into digital?
7 January 2015

2. We’re on a mission to give
every donor a great online
experience.

4. What we
do for you

5. Our results:
25,000+ new supporters
955 new regular givers
29% lower $CPA than F2F
92% first gift completion (only 3% cancellation)
Doubled donor retention
1.74 ROI in Year 1

6. A new donor acquisition channel
Don’t get left behind. Dive into digital today.
Email
communications
Direct MailSMS
Community engagement
Email nurture
journey
Online
conversion
Telephone
conversation
Mop up with
Email cash appeal
Appeal?
Digital leads
How to acquire & retain new donors:
15% lower
$CPA than
F2F
300% higher
first gift
completion
Better donor
retention at
6 months
Break even
Year 1

8. “By following Parachute Digital’s
guidance we have gained
hundreds of new regular giving
donors in the last six months.
Their insistence on integrating digital
communications with our traditional
fundraising channels has delivered
excellent results for The Wilderness Society.
For us, online fundraising is producing
higher quality donors at a lower cost.
We couldn’t be more delighted.”
Cath Hoban, Director of Marketing & Fundraising at
The Wilderness Society Inc.

12. nav1 | nav2 | nav3 | nav4 | nav5
Scroll to Top
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat
cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod
incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam,
quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet,
consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
fugiat pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa
qui officia deserunt mollit anim id est laborum.
* Excepteur sint occaecat cupidatat non proident
Lorem ipsum dolor sit amet
P: 1234 567 890
E: xcepteur@missionaustralia.com.au
* Excepteur sint occaecat cupidatat
Founding Purpose - 'Inspired by Jesus Christ, Mission Australia exists to meet human need and to spread the knowledge of the love of God'
© 2014 Mission Australia | Donations $2 and over are tax deductible in Australia | ABN 15 000 002 522 | Privacy | Sitemap | Terms and Conditions
Scroll to Top
Lorem ipsum dolor sit amet, consectetur adipiscing elit
Our Promise
H2
H3
H3
H1
H3
H2
H2
H3

13. Content is King

14. Grand Canyon: http://youtu.be/aJWdsfgWL9Q

15. Y
Data behavioural analysis

16. UNSW ENGINEERING WEBSITE USER RESEARCHER DR BADIA MOHANDES
Age: 43
Technology usage: PC, tablet
Access environments: UNSW campus, home
Social media usage: LinkedIn user
WHAT BADIA NEEDS FROM THE WEBSITE
 We've got big plans this year and I want the website to be a tool for attracting
funding, partnerships and commercial opportunities.
 We need current content for the website – case studies, project updates, report
publishing, etc – but it's hard to find the time for this updating process.
 I want the website to clearly outline our industry objectives and invite industry to
contact us.
 I need PhD students to help us further our research. I see a lot of unqualified
applicants but am also on the lookout for the right ones.
 Keeping my staff profile updated on a regular basis is another requirement I need to
stay on top of.
BADIA SEES THE WEBSITE AS A KEY TOOL FOR SUPPORTING HER RESEARCH
It's 5:00 and Badia is still working on the website content. She had put aside an hour this
afternoon for updating and it has taken her more than two. Everything takes so much longer
than you think, she reflects.
At the beginning of the year Badia and her team decided they would spend more time
updating the website. As a constant presence showcasing their work to the outside world, the
time investment makes sense.
Last week, Badia sent out an email asking for content contributions and this afternoon she
compiled the best material and sent it to the school's digital champion. She feels satisfied with
her efforts. This month they managed to supply updates on all their projects as well as a
number of images and publications, and a short update for the school's LinkedIn group.
After sending the content, she rises for a drink of water. Time to start wrapping up the day
before it's over. Checking her incoming email, she notices three new postgraduate research

18. About us

19. Human Rights &
Social Justice
Homelessness &
Poverty
Environment
Health &
Happiness

20. Your digital support system
CEO
COO
Training
Manager
Producer
Executive
Assistant
Digital
Strategist

21. What can we do for you?
Ask.Us@parachutedigital.com.au