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Ntc multiplier final

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The document discusses strategies for integrating online and offline fundraising campaigns. It provides examples of organizations that saw increased revenues by creating integrated campaigns that supported their best offline events and initiatives through multiple online and email touchpoints. Key recommendations include starting with your best existing campaigns, cultivating donors through meaningful non-ask content, being technically prepared for disasters, and testing different campaign elements to inform strategy.

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The Multiplier Effect #11NTCmultiply
Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! Session Evaluations Powered By: TEXT Text < 11 NTCmultiply > to 69866. ONLINE Use < 11NTCmultiply > at http://nten.org/ntc/eval
Speakers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Session Take-Aways ,[object Object],[object Object],[object Object],[object Object],[object Object]
Raise Your Hand ,[object Object],[object Object],[object Object],[object Object]
Anatomy of a Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]
Organization Profiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organization Profiles: CMMB ,[object Object],[object Object]
Organization Profiles: CMMB ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies for Success ,[object Object],[object Object],[object Object],[object Object],[object Object]
Integration Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrated Calendar Tie strategy to results! Tie strategy to results!
Integration: Start w/ Best Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integration Woohoo! Moment ,[object Object],[object Object],[object Object]
Integration: Start with Everything ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integration and the Bottom Line ,[object Object],Online giving: 1 st FY Quarter: October1 – December 31
Integrated Disaster Response ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy: Event Support ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy: Event Support ,[object Object],[object Object],[object Object],[object Object]
Strategy: Event Support ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy: Cultivation ,[object Object],[object Object],[object Object],[object Object]
Strategy: Plan Cultivation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy: Cultivation Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cultivation: PSA Campaign
Cultivation: W.I.S.H. Wall
Strategy: Meaningful Cultivation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CMMB Weekly Prayers
Strategy: Be technically prepared ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy: Be technically prepared ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Worry about Quality. NOT quantity! ,[object Object],[object Object],[object Object],Integrated campaigns = more frequent, more relevant, higher quality.
Strategy: Test Everything ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy: Read your results
Strategy: Measure What? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results Inform Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
These are Just Tools!
Pick Your Battles Start Here
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Ntc multiplier final

Editor's Notes

  1. Figuration: The act of forming something into a particular shape We are fundraisers! We believe that if your content is compelling, the next question is how can I help? Let them help!
  2. Titles: Online fundraiser Development Director Marketing manager Social media manager
  3. Regional Foodbank Event Email list of 8000 Slow online giving trajectory Regional Food Bank Email list of 25000 Only 3000 are on DM list They love to give Niche scholarship organization Email list of 5000 3 email sent in the previous year
  4. $8.4 million - Governement $18,119,521 in cash Disaster Define disaster Perspective Haiti vs. Tsunami Nobody does what we do
  5. FY08 $ 98,674 FY09 $ 114,995 FY10 $ 148,785 FY11 $ 219,573
  6. Hundreds voted More than 400 inspiration posts Met the $25,000 match in October in 14 hours – 16% open rate
  7. Haiti open: 8% Lent 2010: 6.8% Christmas2010: 6.5% Weekly prayers: 7.4%
  8. 2 realities from this: Using language that our donors understand Used resources (priests) that we already had available for content
  9. It takes months to set up so start now.
  10. Doesn’t include welcome series Content is tied into catholic calendar (Lent – World Day of the Sick) and the donor life cycle (welcome series) so it’s relevant Unsub rate never jumped with increased mailings.
  11. Figuration: The act of forming something into a particular shape We are fundraisers! We believe that if your content is compelling, the next question is how can I help? Let them help!