Mobile marketing is highly effective due to people's intimate relationship with their smartphones. People check their phones 85 times per day, providing constant access to potential customers (Paragraph 1). Content is easily shared between mobile users, allowing for viral potential (Paragraph 2). Mobile searches often directly lead to purchases, so businesses should optimize for discoverability on mobile (Paragraph 3). Personalized offers and payment options on mobile encourage sales and conversions (Paragraphs 4-5). Interactive ad formats keep audiences engaged on mobile (Paragraph 6). With mobile ownership exceeding basic utilities, mobile should be a core part of any marketing strategy (Conclusion).

1. hungry for...
Mobile Marketing

2. Fact 1
More people own smartphones
than toothbrushes.
That
stinks!

3. Fact 2
People have a very intimate
relationship with their smartphone.

4. Just look at that loving gaze, would you?

5. Knowing these two facts can be
beneficial to you, dear marketer.

6. Let me tell you how.

7. Your audience is always
within reach

8. 1/6 Your audience is always within reach
It is what it is – us people don’t part with our phones all too often. A
2015 survey showed 90 % out of 6,000 respondents even bring their
phones with them to the bathroom.
• the first and last thing we see
• we check our phone 85 times a day
• that’s a third of our awake time

9. Great content gets shared

10. 2/6 Great content gets shared
There is only one thing that influences the purchasing decisions of
mobile users more than an offer received from a company – a friend’s
opinion. Earn the share and watch your business blow up.
• huge viral potential
• make sure share buttons work
• both on mobile and desktop

11. Search and find on-the-go

12. 3/6 Search and find on-the-go
Grabbing your phone to search for the product or service you need
expresses the intent to buy. Google says 9 out of 10 mobile searches lead
to action, with more than 50% leading to sale. Google knows.
• think of – search for – buy
• location-based offers
• acting at the right moment

13. Personalized approach

14. 4/6 Personalized approach
Encourage people to buy. Recognize shopping preferences and habits, offer
time-limited discounts or give customers additional information about
products, such as sizing details or stock info.
• forget about one-size-fits-all
• purchase incentive
• online and offline data combined

15. Never ‘forget your wallet’
again

16. 5/6 Never ‘forget your wallet’ again
The phone is always on us, remember? Whether it’s dropping by a store
or deciding to shop online, there is a growing trend of smartphones being
used to purchase products or services.
• 50% of population is unbanked
• mobile payment in the rise
• reliable and safe payment option

17. Entertain your audience

18. 6/6 Entertain your audience
Take advantage of many available interactive banner types and create ads
users will want to engage with. There won’t be ads popping up and down
all over the place to distract them.
• mobile marketing preferred for videos
• audience watches them in full-screen
• scratchable, shakeable, 360° banners

19. So, let’s recap: Why should a mobile
marketing strategy not be an option
- but a must?

20. In a nutshell:
Audience always
within reach
Great content
gets shared
Search and find
on-the-go
Personalized approach
Never „forget your
wallet” again
Entertain your audience

21. By 2020, there will be more people who own
a cell phone than those who have electricity
or running water globally .
Cisco, 2016

22. Thanks for viewing.