Making Money on Android - Droidcon London 2010
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The document discusses creating a mobile gaming platform that connects players through social features like profiles, leaderboards, achievements and virtual currencies. It proposes integrating these social elements across games and platforms to give players a unified gaming experience and home for their profiles. The platform would use these social features and a virtual currency system to encourage player engagement and facilitate in-app purchases and a freemium business model.
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Making Money on Android - Droidcon London 2010
- 1. In the Wilderness... Making Money on Android Droidcon London, 29 Oct 2010 @vhirsch
- 2. http://1.bp.blogspot.com/_GTM_W5mVPTU/TKS5gUU1iRI/AAAAAAAAAL4/tabxGMjzP30/s1600/market-bag-intl4.png
- 4. Not enough? There’s many of them...
- 11. Enough?
- 15. Spare the group from scale. Scale alone kills conversations, because conversations require dense two- way conversations. Clay Shirky, “A Group Is Its Own Worst Enemy”, Keynote, ETech, Santa Clara 2003
- 17. http://www.askabba.com/Ezuz%20roadsign.JPG In the Wilderness... you need Direction.
- 18. Don’t let them Go... http://3.bp.blogspot.com/_E5cSkRNNzuk/TGeNR0r2AoI/AAAAAAAAJoQ/IASRQyytDxw/s1600/NeverLetMeGoStill2.jpg
- 21. http://autotraderblog.files.wordpress.com/2009/01/ford-focus-rs-5.jpg You need Focus! On your Own Games!
- 22. users’ gaming profile works across games and platforms VanessaDots 23 Games / 7 Friends / 120 Achievements connected Platforms: iPad, Android Galaxy S Give them a Home and Connect Them Mobile Gaming Profile Games Friends Achievements
- 23. Social SDK Global Leaderboards Social Network Integration Achievements Player Challenges In-Game Currencies Downloadable Content Attachable Data Transferrable Game States Virtual Goods Native In-Game SDK connects users and builds engagement with immersive social features
- 24. Use activities from games to instil social context Social Context API ... connected with friends using ... ... invited a friend ... ... created an open challenge in ... ... unlocked an achievement in ...
- 25. Virtual Currencies • Global currency (akin to Facebook Credits) • Conversion to game-specific currency possible • Ability to use as reward mechanism (e.g. credit, free items, etc) • Ability to use as secondary billing tool Virtual Goods & In-App Item Downloads • virtual goods and in-app item downloads • Fully integrated into the Social Market ecosystem Versatile business models & DRM • Unlockable Trial versions (Try-before- you-buy) • Freemium (add premium levels, character packs, etc) • Effective DRM through tie to device ID Social Vending
- 26. Freemium Model
- 27. http://sonnietrotter.com/wp-content/uploads/2009/02/img032.jpg Friction can be good... But not in billing!
- 29. - Create Fanatics. - Provide avenues for passion. - Activate people’s strongest community: their friends! - Keep it in context (in the Game).
- 30. Combining Social and Commerce is Important. Because...
- 31. Source: Bain Consulting 74% of all buying decisions are made on a friend’s recommendation http://www.cartoonary.com/madagascar/images/madagascar-marty-alex-gloria-melman-penguins-julien-2048x1536.jpg
- 32. 123,296,966,069,453 The Law of Big Numbers One last thing:
- 33. Live - Beta - Under Way / Symbian,Windows ME, Blackberry live via Airplay
- 34. @vhirsch / @scoreloop http://vhirsch.com/blog volker@scoreloop.com +44 7843 599 678 http://scoreloop.com Thank you!