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Capturing Users / Using social, engagement and mobile to drive acquisition and retention of users
The document discusses strategies for helping startups grow through user acquisition and retention, emphasizing the importance of engaging users with social interaction and gamification. It highlights mobile as a powerful medium due to its personal and contextual nature, and stresses the need for startups to provide relevant and engaging experiences. The overall message is to make solutions awesome, mobile, and socially engaging to achieve better growth outcomes.
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Capturing Users / Using social, engagement and mobile to drive acquisition and retention of users
- 1. Capturing Users ! StartUP ConferenceNEXT 2013 Sofia, 30 Nov. 2013! Volker Hirsch! @vhirsch!
- 2. About Me ! Co-Founder +Partner We help start-ups grow. We helping and invigorate the ability of start-ups to roll out, scale and grow - faster, better and more efficiently.!
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- 15. Use the Powerof Social !
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- 17. Social refers to theinteraction of organisms with other organisms and to their collective co-existence ... ! ! Source: Wikipedia
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- 20. Why Context matters ! Scale alonekills conversations because they require dense two-way interaction.! ! Clay Shirky, “A Group Is Its Own Worst Enemy” Keynote, ETech, Santa Clara 2003
- 21. Object-Centered Sociality ! Prof Dr KarinKnorr-Cetina, Sociologist Jyrri Engestrom Founder, Jaiku!
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- 23. Use the Powerof Engagement ! a/k/a Gamification!
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- 32. Boring Hard to enforce negativeincentive !
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- 40. 850,000,000! Cars in theWorld! 20,000! Mileage p.a.! 5! Miles Per Gallon Saving Through “Virtual Plant”! 60,714,285,714! Gallons Saved p.a.! 56%! of the Annual Oil Output of Saudi Arabia! ! Source on Oil Figures: Merryl Lynch Commodity Research
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- 50. Use the powerof Mobile !
- 51. Mobile is the mostpowerful medium to date 1. It’s big (numbers) 2. It’s personal (nature) 3. It has more context (Identification of needs)!
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- 54. 2.5 bn users! 6.5bn users!
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- 56. - 91% of peoplehave their mobile within arm’s reach 24/7.! ! Morgan Stanley 2007 - 60% of married people will not share their mobile with their spouse!! ! Wired Magazine 2006 - It takes an average of 26 h for a user to report a lost wallet but only 68 minutes to report a lost mobile phone.! 10% of under-25 year-olds find it OK to text whilst having sex.! Unisys Survey - ! ! Retrevo Gadgetology Report, 2010
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- 58. Mobile is Sensor-rich ! 1. Personal massmedia 2. Always carried 3. Always on 4. Built-in billing system 5. Present at the point of creative impulse 6. Accurate audience identification 7. Captures social context 8. Enables augmented reality! Tomi Ahonen, Mobile as 7th of Mass Media, 2008 Alan Moore + Jonathan MacDonald, The Glittering Allure of the Mobile Society, 2008 !
- 59. Summary Make it awesome Makeit relevant Make it Mobile Make it Social Make it contextual Make it Engaging ! !
- 60. Thank you! ! +44 7843599 678! @vhirsch! volker@oystercrowd.com!