This document provides a best-practice guide for mobile applications. It identifies 5 types of mobile users and discusses how entertainment and utility applications are popular categories. It also notes that over half of smartphone owners download news, weather, maps or social networking applications. The document concludes by stating that to be successful, mobile applications should understand the market, identify the goal and audience, create a valuable concept while benchmarking competitors, promote the application, and continue improving the application over time.

1. Best-Practice Guide on
Mobile Applications
Cristina Dresch
November 8th, 2010

2. web-enabled smartphones already make up 20% of the 3 billion mobile
devices worldwide, with predictions of heading towards 50% in the next 3-5 years.
Mobile Market Insights
5 type of users
• Up-to-date
• Social and curious
• Busy and productive
• Latest and greatest
• Just the basics

3. Type of applications
ENTERTAINMENT UTILITY
“one-third of the downloadable mobile applications
available are games, and more are being developed every
day” (KRUM 2010)
• branded game;
• product placement;
• game sponsorship
SHORT-TERM
LONG-TERM
 valuable service to the customer
56% of smartphone owners who have
download at least one application in the
last month downloaded a news or
weather application, followed
by 55% for maps, navigation
and search and 54% for social
networking

4. Next steps
Promote the App
What to do next? Keep upgrading and improving the
application, otherwise you won’t
keep competitive.
• make it viral
• create something new
• get rated/reviewed in the store
• have a good name/icon/logo
• price it right
CONCLUSION
1  understand the market
2  what's the goal? what's the audience?
3  create a valuable concept, benchmark
4  promote the app
5  don’t forget about it
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