SlideShare a Scribd company logo
MOBILE 
(PAYMENTS) 
FIRST! 
A brand of:
Processes 
redesigned 
Mobile: 
New central point 
Payments 
Mobile 
1+1=3 
Mobile (payments) first ?
1. FIGURES 
FIRST 
2. CUSTOMER 
EXAMPLES 
3. DO’S AND DON’T’S
1.FIGURES 
FIRST 
Mobile / Online 
Europe 24%, 
Asia 17%, 
North Am 16,8%, 
Latam 6%
1.FIGURES 
FIRST 
Mobile authorization rates beat desktop 
88,1% vs 86,7%
1.FIGURES 
FIRST 
Digital goods: smartphone 20%, tablet 8% 
Physical goods: smartphone 11%, tablet 18%
1.FIGURES 
FIRST 
Mobile transactions: 
Smartphones 57%, tablets 43%
1.FIGURES 
FIRST 
Operating systems: iOS 62%, Android 38%
Example I 
The challenge: 
Offer an innovate donation 
solution which is 
interesting for young 
people 
The solution: 
A combination of Instantpay 
and Twitter
ExampleII 
The challenge: 
Offer a seamlessdonationflow in anycase 
The solution: 
A smart solution thatoffers the best paymentmethodbasedon device
From SMS to in -App 
While SMS can be used 
everywhere, anywhere, 
more and more people use 
a smartphone for 
payments.
DO’sApp-payment 
1.Seamless paymentwithmax 1 registration 
2.Retain User’sinfo for future use 
3. Connect paymentmethodtoapp 
4. Small amounts 
5. Most relevant paymentmethod
Smart paymentpages 
Phone billpaymentis notthe best option, online banking is 
Phone billpaymentslistedfirst formobile users
DONT’sApp-payment 
1.Mobile last (non adaptivesites) 
2.Copy/Paste of a desktop form 
3.Random readers 
4.Long registrationforms 
5.…
Future of payments 
1.European bank licence 
2.European payments 
3.Further growth of Instantpay 
4.Flexible subscriptions/donations
ThankYou 
Benjamin Tysebaert 
benjamin.tysebaert@cmtelecom.be

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