Detailed breakdown of the online traffic statistics and facts from the official digital channels, website and mobile applications of the London 2012 Olympic and Paralympic Games
Social media and London 2012 - 2010 updateAlex Balfour
Presentation to social media influence conference june 2010 by alex balfour head of New Media London Organising Commitee of the 2012 Olympic and Paralympic Games
Social Media and the Olympics: Change, Social Media and London 2012Alex Balfour
"Using Social Media to Inspire Change" 2008 Pinkerton Lecture delivered by Alex Balfour, head of new media for London 2012, on November 26 2008 to the Institute of Engineering and Technology in London.
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
We’ve shared a lot of data about whether and why ‘this time is different’. But beyond that, why is the tech market opportunity larger than any time in history (no, really!)? One word: mobile.
In this update of his past presentation on Mobile Eating the World — delivered this month at Andreessen Horowitz’ annual investor meeting — a16z’s Benedict Evans shares just how and why mobile changes everything. Because tech is outgrowing the tech industry.
Social media and London 2012 - 2010 updateAlex Balfour
Presentation to social media influence conference june 2010 by alex balfour head of New Media London Organising Commitee of the 2012 Olympic and Paralympic Games
Social Media and the Olympics: Change, Social Media and London 2012Alex Balfour
"Using Social Media to Inspire Change" 2008 Pinkerton Lecture delivered by Alex Balfour, head of new media for London 2012, on November 26 2008 to the Institute of Engineering and Technology in London.
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
We’ve shared a lot of data about whether and why ‘this time is different’. But beyond that, why is the tech market opportunity larger than any time in history (no, really!)? One word: mobile.
In this update of his past presentation on Mobile Eating the World — delivered this month at Andreessen Horowitz’ annual investor meeting — a16z’s Benedict Evans shares just how and why mobile changes everything. Because tech is outgrowing the tech industry.
As a follow-up to "Meet the Screens," published last year, which outlines how people engage with different screen devices, BBDO partnered with Collective to commission and analyze data from Nielsen, and looked to best...
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
10 Mobile Trends for 2014 and Beyond (May 2014)Karen Sanchez
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
Ericsson Mobility Report - June 2015 - North East Asia appendixEricsson
Ericsson Mobility Report is one of the leading analyses of data traffic available, providing in-depth measurements from the world’s largest selection of live networks spread all around the globe.
The report uses those measurements and analysis, together with internal forecasts and other relevant studies, to provide insights into current traffic and market trends in today’s Networked Society.
The June 2015 report looks at global subscription growth and how the pattern is set to continue to 2020.
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology
innovations that are changing consumer behavior and transforming brand marketing.
From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
Things to be expected at Apple WWDC-2015
- iOS 9 and iOS X 10.11
- Apple Music Streaming Service
- Apple Pay reward
- Homekit updates
- Proactive Siri
- Apple Watch Native SDK
- Maps Transit Directs
- iPad Split Mode Screen
The past, present, and future outlook of Mobility. This presentation tracks everything from the first transistor created in 1947, through the exabytes of data created every month.
To kick off the IGNITION conference, Business Insider CEO Henry Blodget delivered the following presentation put together with the help of the BI Intelligence team.
The Internet of Things - Software is eating the world, Industry, and everythi...Martin Spindler
Slides for a talk I gave in Munich on Dec. 2nd, 2016, on invitation of Harvey Nash. Talking about the Impact of Software and the Internet of Things on several industries and some common fallacies when trying to come up with strategies surrounding IoT.
History has many examples of powerful companies that seem to be unbeatable. Then in a short time they become irrelevant due to new companies with new ideas. One of the factors in such transformation is technology. Never in history has technological change been so important in building and destroying companies. We look at few examples of successful companies that fail to address the chaning times and become disrupted. We also look at why technology emerges when it does and why some ideas can only be realised when certain conditions are met.
In this first lecture we set the tone for the course and define the themes that we will be looking at.
Much talk was made of this being the first digital Olympics. And the stats back that up. 15 million app downloads, 4.7 million twitter followers, 431 million visits, 4.73 billion page views.
Six years ago started the London Olympics social media journey, taking a course that included the current website, london2012.com, 60+ consumer facing services and applications delivered using new media during and before the Games, results services delivered using new media at games time and a series of strategic consumer facing sponsored new media and social media initiatives
As a follow-up to "Meet the Screens," published last year, which outlines how people engage with different screen devices, BBDO partnered with Collective to commission and analyze data from Nielsen, and looked to best...
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
10 Mobile Trends for 2014 and Beyond (May 2014)Karen Sanchez
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
Ericsson Mobility Report - June 2015 - North East Asia appendixEricsson
Ericsson Mobility Report is one of the leading analyses of data traffic available, providing in-depth measurements from the world’s largest selection of live networks spread all around the globe.
The report uses those measurements and analysis, together with internal forecasts and other relevant studies, to provide insights into current traffic and market trends in today’s Networked Society.
The June 2015 report looks at global subscription growth and how the pattern is set to continue to 2020.
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology
innovations that are changing consumer behavior and transforming brand marketing.
From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
Things to be expected at Apple WWDC-2015
- iOS 9 and iOS X 10.11
- Apple Music Streaming Service
- Apple Pay reward
- Homekit updates
- Proactive Siri
- Apple Watch Native SDK
- Maps Transit Directs
- iPad Split Mode Screen
The past, present, and future outlook of Mobility. This presentation tracks everything from the first transistor created in 1947, through the exabytes of data created every month.
To kick off the IGNITION conference, Business Insider CEO Henry Blodget delivered the following presentation put together with the help of the BI Intelligence team.
The Internet of Things - Software is eating the world, Industry, and everythi...Martin Spindler
Slides for a talk I gave in Munich on Dec. 2nd, 2016, on invitation of Harvey Nash. Talking about the Impact of Software and the Internet of Things on several industries and some common fallacies when trying to come up with strategies surrounding IoT.
History has many examples of powerful companies that seem to be unbeatable. Then in a short time they become irrelevant due to new companies with new ideas. One of the factors in such transformation is technology. Never in history has technological change been so important in building and destroying companies. We look at few examples of successful companies that fail to address the chaning times and become disrupted. We also look at why technology emerges when it does and why some ideas can only be realised when certain conditions are met.
In this first lecture we set the tone for the course and define the themes that we will be looking at.
Much talk was made of this being the first digital Olympics. And the stats back that up. 15 million app downloads, 4.7 million twitter followers, 431 million visits, 4.73 billion page views.
Six years ago started the London Olympics social media journey, taking a course that included the current website, london2012.com, 60+ consumer facing services and applications delivered using new media during and before the Games, results services delivered using new media at games time and a series of strategic consumer facing sponsored new media and social media initiatives
Here's our view of why companies should use the Olympics to increase their communication with consumers via the mobile device. Build for the future, not for the games...
Мобильное приложение дополненной позволяющее воссоздавать на местности в режиме реального времени утраченные памятники архитектуры и реконструировать события различных эпох.
Mobile Monday Riyadh - Launch Event Presentation September 3 2012Alper Celen
Launch event presentation for Mobile Monday Riyadh Chapter September 3, 2012. Presenters include Abdullah Al Kanhal, Alper Celen, Martti Ranin, Sebastien Marteau
The framework : Digital marketing in practice (04/02/2014) by Hugues REY, Chief Executive Officer, HAVAS MEDIA BELGIUM
In 20 years, marketing has experienced a Copernican revolution. Kotler’s 4P’s and Pareto’s law have been put aside in favor of concepts such as the 5C’s, the "long tail", the Cluetrain Manifesto,… Nice theories! But on the practical side, what are the day-to-day challenges for a marketer in 2014?
Gregor Smith: Director UK Mobile, comScore provides a reflective look back at the trends of what has happened across the global online and mobile markets. The session will also cover the latest ideas driving the business of online and mobile services and applications.
How Brands Can Use Mobile to Influence Consumers’ Shopping Habits
Mobile is becoming the most powerful tool for any brand/retailer to fuel consumers' shopping obsessions. It's not a matter of developing just an app or an m-commerce platform, but there lies much more than that. A customer is 24/7 connected online via mobile, the challenge is to understand what kind of platform to develop to keep true to the brand image as well as cater to these active audience.
This marketing research sheds light on such opportunities, best practices by the brands and retailers, plus, the successful strategies that can be applied to make an app more playful, interesting and convenient to the users:
> Mobile Shopping and its accelerating growth trend
> Brand Apps case-studies (characteristics, target, usage, consumer sentiments)
> Challenges for Premium brands in communicating brand image through the apps
> How Luxury watches and jewellery brands use advanced apps to cater to their customers
> Activewear brands with sport, health and product apps
Beauty apps with more than just the products (video tutorials, new collections information etc.)
> Augmented Reality as a must to be incorporated in brand's/retailer's apps
SoLoMo University by Mobilosoft - Conference 1 - 23/11/2012Mobilosoft
This slideshare contains the presentations that have been done during the first conference of the SoLoMo University organised by Mobilosoft on the 23th of November 2011.
The topics were:
- An Introduction to SoLoMo Marketing by Georges-Alexandre Hanin - CEO Mobilosoft
- How to generate traffic on a mobile website thanks to the medias by Frédéric Martins - Sales Manager & Head of Digital at Rossel
- Google Mobile Ads, Be local – Drive perfomances by Gaetan Godart - Account Manager blue2purple
- What can we learn from Mobile users? By Olivier Delangre Co-founder Amoobi
Spain vs Croatia Date, venue and match preview ahead of Euro Cup clash as Mod...Eticketing.co
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Euro Cup Germany fans worldwide can book Euro 2024 Tickets from our online platform www.eticketing.co.Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Poland Vs Austria Tickets on our website at discounted prices.
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Euro Cup 2024 fans worldwide can book Spain vs Italy Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
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Narrated Business Proposal for the Philadelphia Eaglescamrynascott12
Slide 1:
Welcome, and thank you for joining me today. We will explore a strategic proposal to enhance parking and traffic management at Lincoln Financial Field, aiming to improve the overall fan experience and operational efficiency. This comprehensive plan addresses existing challenges and leverages innovative solutions to create a smoother and more enjoyable experience for our fans.
Slide 2:
Picture this: It’s a crisp fall afternoon, driving towards Lincoln Financial Field. The atmosphere is electric—tailgaters grilling, fans in Eagles jerseys creating a sea of green and white. The air buzzes with camaraderie and anticipation. You park, join the throng, and make your way to your seat. The stadium roars as the Eagles take the field, sending chills down your spine. Each play is a thrilling dance of strategy and skill. This is what being an Eagles fan is all about—the joy, the pride, and the shared experience.
Slide 3:
But now, the day is marred by frustration. The excitement wanes as you struggle to find a parking spot. The congestion is overwhelming, and tempers flare. The delays mean you miss the pre-game excitement, the tailgate camaraderie, and even the opening kick-off. After the game, the joy of victory or the shared solace of defeat is overshadowed by the stress of navigating out of the parking lot. The gridlock, honking horns, and endless waiting drain the energy and joy from what should have been an unforgettable experience.
Our proposal aims to eliminate these frustrations, ensuring that from arrival to departure, your experience is extraordinary. Efficient parking and smooth traffic flow are key to maintaining the high spirits and excitement that make game days special.
Slide 4:
The Philadelphia Eagles are not just a premier NFL team; they are an integral part of the community, hosting games, concerts, and various events at Lincoln Financial Field. Our state-of-the-art stadium is designed to provide a world-class experience for every attendee. Whether it's the thrill of game day, the excitement of a live concert, or the camaraderie of community events, we pride ourselves on delivering a fan-first experience and maintaining operational excellence across all our activities. Our commitment to our fans and community is unwavering, and we continuously strive to enhance every aspect of their experience, ensuring they leave with unforgettable memories.
Slide 5:
Recent trends show an increasing demand for efficient event logistics. Our customer feedback has consistently highlighted frustrations with parking and traffic. Surveys indicate that a significant number of fans are dissatisfied with the current parking situation. Comparisons with other venues like Citizens Bank Park and Wells Fargo Center reveal that we lag in terms of parking efficiency and convenience. These insights underscore the urgent need for innovation to meet and exceed fan expectations.
Slide 6:
As we delve into the intricacies of our operations, one glaring issue emer
Belgium vs Slovakia Belgium announce provisional squad for Euro Cup 2024 Thib...Eticketing.co
Euro 2024 fans worldwide can book Belgium vs Slovakia Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
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We offer UEFA Euro 2024 Tickets to admirers who can get Denmark vs England Tickets through our trusted online ticketing marketplace. Eticketing. co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
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Euro Cup 2024 fans worldwide can book Albania vs Spain Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Ukraine Vs Belgium Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Spain Vs Croatia Tickets on our website at discounted prices.
Mock 2024 NHL Draft Experts Divided after Celebrini, Levshunov, Silayev go in...Ice Brek
After the NHL Draft Lottery on Monday, Adam Kimelman, NHL.com’s deputy managing editor,
and Mike G., senior draft writer, Morreale make their predictions for how the first 16 selections
of the 2024 Upper Deck NHL Draft could turn out.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Croatia Vs Italy Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Poland Vs Netherlands Tickets on our website at discounted prices.
Poland Vs Netherlands Poland Euro 2024 squad Who is Michal Probierz bringing ...
London 2012.com Olympic and Paralympic Games digital round up 10 September 2012
1. London 2012 Olympic and Paralympic Games-time
Digital Report
August 13 2012
Alex Balfour
Head of New Media, London 2012
@alexbalfour2012
2. Summary: London2012.com in 140 characters
Final Olympic online totals 431m visits,
109m unique users, 15m app
downloads, 4.73bn page views, 4.7m
social followers #London2012.com
3. Summary: London2012.com in 140 characters
(for the geeks)
Final Olympic online totals 1.3PB of
data served,117 Billion object requests,
46.1bn „page‟ (html,htmx) views, App
peak of 17,290 pages per second, web
of 104,792 pages per second
#London2012.com
11. 2010: Digital by default
• By 2010 majority of pop. in UK and many other nations had access to broadband
• London 2012 consumer transactions become digital by default.
• The new media team commissioned and managed, in whole or part, 77 digital
products, sites or services in 6 years including:
London2012.com, Get Set (education site), School leavers site, Pre-Games training camp
venue site, velodream competition, Gamesmaker (volunteer) site and sign up platform (with
Atos), Torch relay site and map, Torch relay nominations platform, London Prepares site,
Memorabilia auction site, Online shop (with ecommera), Mobile site, Recruitment sites (ODA
and LOCOG), Local leaders site, Event database and front end site, Mascots site, Learning
legacy site, Festival 2012 site, #1yeartogo Twitter visualisation, Young Gamesmaker site,
Ticket sign up, Ticketing site (front end html only), Open weekend site, Travel advice for
business, Twitter, Facebook, Youtube, Google Plus, Flickr accounts, “Join In” App on 3
platforms...
11 10/09/2012
12. 2012: Social and mobile on the march
2.7bn social media accounts worldwide by start of 2012
12 10/09/2012 zurmat.com
13. 2012: Social and mobile on the march
France UK Germany Italy India**
SP: 66% SP: 61% SP: 67% SP: 62% SP: 10%
Tablets: 15% Tablets: 17% Tablets: 12% Tablets: 15% Tablets: 1%
Source: Nielsen, Q3 2011
SP: smartphone penetration among mobile phone users (in major metros for Thailand & Indonesia)
Source: Nielsen Smartphone Insights, Q2 2012
14. 2012: Social and mobile on the march - UK
– Smartphone penetration in United Kingdom is 61%
61%
Base: All Qualified Respondents (n=1025) Base: All Mobile Phone Users - regarding the phone most often used (n=1607)
Q6 Do you currently use a mobile phone
Q7 Which brand of mobile phone do you currently use? If you won more than one mobile phone, please response for your primary mobile phone, meaning the phone which you
use most often.
Q8 Now, we’d like you to identify the model of your [brand] mobile phone. You may use these images to help you.
Q144 (For undetermined model) May I know if your current primary mobile phone has the following features> Touch screen, QWERTY keypad, Able to do any application
installation and usage, able to connect to internet
15. 2012: Social and mobile on the march – second screen
Clay Shirky,
Here comes everybody
15
17th November 2009
17. Our Games-time online ambition Back then
mobile
seemed
We set out a vision in 2010 To be the most visited Gamestime website ever secondary!
comprising:
1. Ultimate authority on the Games with comprehensive, unbiased provision of
results;
2. A 'sense of live' that provides greater access to the event wherever the user
is;
3. Appealing to all audiences, irrespective of location, ability, age, background,
and level of sporting knowledge;
4. Encouraging people to interact and engage with the inspiring stories of the
Games.
5. Generate revenue (target confidential, sorry chaps)
19.
Our Games-time online ambition
We set out a vision in 2010 To be the most visited Games-time website ever
comprising:
1. Ultimate authority on the Games with comprehensive, unbiased provision of
results;
2. A 'sense of live' that provides greater access to the event wherever the user
is;
3. Appealing to all audiences, irrespective of location, ability, age, background,
and level of sporting knowledge;
4. Encouraging people to interact and engage with the inspiring stories of the
Games.
5. Generate revenue (target confidential, sorry chaps)
20. London 2012 website traffic: 2010, 11, 12. Not bad but...
Source: Google Analytics
21. Games-time traffic: Most visited Games-time channels ever
• 432m total visits from 109m unique users across web and mobile
• 60% of visits from mobile devices
35
Millions
30
25 Total Visits
20 Of which through mobile devices
15
10
5
0
01 Jul 08 Jul 15 Jul 22 Jul 29 Jul 05 Aug 12 Aug
22. Games-time traffic: Most visited Games-time channels ever
• 432m total visits from 109m unique users across web and mobile
• 0% of visits from mobile devices
35
Millions
30
25 Total Visits
20 Of which through mobile devices
15
10
5
0
01 Jul 08 Jul 15 Jul 22 Jul 29 Jul 05 Aug 12 Aug
23. 1000000
2000000
3000000
4000000
5000000
6000000
7000000
8000000
0
13/08/2012
14/08/2012
15/08/2012
16/08/2012
17/08/2012
18/08/2012
19/08/2012
20/08/2012
21/08/2012
22/08/2012
23/08/2012
24/08/2012
25/08/2012
• 52% of visits from mobile devices
26/08/2012
27/08/2012
28/08/2012
29/08/2012
30/08/2012
31/08/2012
Start of
Games
01/09/2012
Paralympic
02/09/2012
03/09/2012
04/09/2012
05/09/2012
06/09/2012
07/09/2012
• 30m total visits from 9.5m unique users across web and mobile
08/09/2012
09/09/2012
Visits
Games-time traffic: Most visited Games-time channels ever
24. Games-time traffic: Mobile app downloads (cumulative)
15m mobile application downloads, #1 ranking in 7 countries
20
Millions
15
Official London 2012 Results App
10
Official London 2012 Join In App
5
0
01-Jul 08-Jul 15-Jul 22-Jul 29-Jul 05-Aug
25. Games-time traffic: Mobile app downloads (cumulative)
5.8m upgrades to Paralympic versions of both Apps
15
Millions
Official London 2012 Join In App
Official London 2012 Results App
Paralympic upgrades
10
5
0
26. Games-time traffic: by hour of the day weekend
1,400,000
Sunday 5th August
1,200,000
1,000,000
800,000
Desktop
600,000 Mobile
400,000
200,000
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
27. Games-time traffic: by hour of day weekday
800,000
Wednesday 8th August
700,000
600,000
500,000
Desktop
400,000 Mobile web
Apps (phone)
300,000 Apps (tablet)
200,000
100,000
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
28. Games-time traffic: how we built it – organic SEO We optimised
against the 1700
most searched
Olympic terms for 2
years
Rank 1 implies the
first return on a
search engine
results page, 2 the
second and so on.
The lower number
the better
32. Games-time traffic: how we built it – relationships
Our SEO was strong
but we estimate a
5% of traffic came
from Google
“knowledge panels”
and the doodle
33. Games-time traffic: how we built it – relationships Facebook’s page
finder for the Games
Facebook was our top referring traffic source after search drove traffic as did
integration of Open
Graph and like
buttons (see later)
34. Games-time traffic: how we built it – relationships
App store promotion by arrangement with all app stores was key
35.
Our Games-time online ambition
We set out a vision in 2010 To be the most visited Games-time website ever
comprising:
1. Ultimate authority on the Games with comprehensive, unbiased provision of
results;
2. A 'sense of live' that provides greater access to the event wherever the user
is;
3. Appealing to all audiences, irrespective of
location, ability, age, background, and level of sporting knowledge;
4. Encouraging people to interact and engage with the inspiring stories of the
Games.
5. Generate revenue (target confidential, sorry chaps)
36. Ultimate authority
• No rights to video - huge focus on what
works best on the web:
schedules, medals, results and
complementing TV viewing
• Live results from 7,000 heats or phases
• Country pages for 205 nations
• Profile pages for 10,490 athletes
• 5,000 images and 100 stories a day
• 15,000 non-sport events
• 1,043 torch community runs mapped, 8,000
torch bearer profiles even including twitter
36 10/09/2012
accounts
37. Ultimate authority – schedules
Unique schedules sortable any which way you choose
38. Ultimate authority – schedules
Unique sortable schedules on mobile and tablet too
39. Ultimate authority – medals, athletes, countries
Every athlete, every medal, every which way
40. Ultimate authority – top Olympic athlete profiles
Most popular athlete profile pages (TOTAL: 10,490 athletes, 106m page views)
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
41. Ultimate authority – top Paralympic athlete profiles
Most popular athlete profile pages (TOTAL: 4,200 athletes, 6.2m page views)
140000
120000
100000
80000
60000
40000
20000
0
42. Ultimate authority - maps
• Detailed desktop and app maps of all venues
and zoom down to seating level
• Custom branded pins for over 15,000 events
• Augmented reality and cgi venue tours on
mobile
• Dedicated desktop and mobile journey
planner
• Social check ins, top tips, venue histories,
weather forecasts
• Dedicated bespoke online journey planners –
busiest at 9-10pm night before events (despite
entreaties to pre-plan!)
43. Ultimate authority – non-sport events
15,000 events across London 2012 Festival, Partners and others
44. Ultimate authority – torch relay
10m unique visitors looked at Torch content, 25% saw the map
Twitter details
for many
torchbearers and
direct tweeting
from the app
45.
Our Games-time online ambition
We set out a vision in 2010 To be the most visited Games-time website ever
comprising:
1. Ultimate authority on the Games with comprehensive, unbiased provision of
results;
2. A 'sense of live' that provides greater access to the event wherever the user
is;
3. Appealing to all audiences, irrespective of
location, ability, age, background, and level of sporting knowledge;
4. Encouraging people to interact and engage with the inspiring stories of the
Games.
5. Generate revenue (target confidential, sorry chaps)
46. Sense of live
Live notifications on web
Athletes
Live events drop competing today
down at top of on every
every page of the country/team
site page
Pop up “sticky bar”
at the bottom of
every page with live
results and
customisable
elements
47. Sense of live
Bespoke real time and rich web scoreboards for every one of 302 events
48. Sense of live
Real time results and live torch tracking on Results and Join In apps
Live torch GPS and
live video on the
website too
Voice of the Games
summarises latest
action and social
media activity
49.
Our Games-time online ambition
We set out a vision in 2010 To be the most visited Games-time website ever
comprising:
1. Ultimate authority on the Games with comprehensive, unbiased provision of
results;
2. A 'sense of live' that provides greater access to the event wherever the user
is;
3. Appealing to all audiences, irrespective of
location, ability, age, background, and level of sporting knowledge;
4. Encouraging people to interact and engage with the inspiring stories of the
Games.
5. Generate revenue (target confidential, sorry chaps)
50. Appealing to all audiences - reach
Truly global reach Top visiting countries (web)
• People from 201 territories countries
United States
visited the website
United Kingdom
Canada
• People from 155 countries used our apps France
Australia
• 40% of all online Britons visited the web India
site as did 29% of all online New Germany
Zealanders, 19% of all online South Korea
Canadians, 12% of all online Americans# Spain
Italy
Malaysia
• Paralympics : 50% of visits from
Mexico
UK, 7.43% US, 4.88% Aus, 3.2% France
51. Appealing to all audiences - retention
They came, they stayed
• Average Olympic visit times/page views per visit (ppv):
• Web: 8 min 34s average visit time / 8.26 ppv (5m6s/ 6.89ppv Paralympics)
• Apps (mobile): 23 ppv
• Apps (tablet): 29 ppv
• 4+ star ratings for both Apps across all platforms and thousands of positive reviews
“just like the Olympics as a whole, BRILLIANT!”
“oh so good”
“great stuff. Essential”
“great app. Even I can use it”
“Brilliant app I used to inform my TV viewing”
52. Appealing to all audiences – true accessibility
Beyond numbers
We considered the needs of:
• People with visual, hearing or motor impairments;
• People with cognitive impairments;
• People with reading difficulties such as dyslexia;
• People whose mother tongue is not English;
• People from different cultural, ethnic and socio-economic backgrounds;
• People from different generations.
We have followed these broad principles over the last six years:
1. Providing help in using the site.
2. Designing for use with assistive technologies: ensuring that our media work well with
technologies such as software that reads pages aloud.
3. Following standards: London 2012 websites comply with accessibility standards including
the W3C Web Accessibility Initiative.
4. Testing: we have worked with specialist accessibility and usability consultancies and real
users to ensure that problems are identified and solutions developed.
53. Appealing to all audiences – true accessibility
We committed to:
1. Ensuring compliance with WCAG 2.0 A and achieving AA+ accessibility
2. Providing alternative content formats – Easy Read and BSL versions of the site
3. Providing help and guidance in using the site
4. Testing with specialist usability and accessibility consultants and real users
5. Using Plain English throughout
6. Ensuring a non-partisan site which respects and values all teams and athletes
equally (no TeamGB bias)
54. Appealing to all audiences – user testing
Over 2000 hours of user testing with real users
55. Appealing to all audiences - alternative formats
1. Stylesheet switching (Dyslexic and high visibility options)
2. Font resizing
3. Skip to content / skip to section navigation link
4. Links to British Sign Language and Easy Read sites
5. Keyboard shortcuts / skip keys based on common usage
6. Direct link in header to accessibility advice
56. Appealing to all audiences - alternative formats
Stylesheet switching: dyslexic view
57. Appealing to all audiences - alternative formats
Font size increasing
58. Appealing to all audiences - alternative formats
Alternative content formats: Easy Read
59. Appealing to all audiences - alternative formats
Easy Read summaries during Games
60. Appealing to all audiences - alternative formats
Alternative content formats: daily highlights summaries during the Games
61. Appealing to all audiences - alternative formats
Video content with captions and transcripts
62. Appealing to all audiences - accessibility
Accessibility information section
63.
Our Games-time online ambition
We set out a vision in 2010 To be the most visited Games-time website ever
comprising:
1. Ultimate authority on the Games with comprehensive, unbiased provision of
results;
2. A 'sense of live' that provides greater access to the event wherever the user
is;
3. Appealing to all audiences, irrespective of
location, ability, age, background, and level of sporting knowledge;
4. Encouraging people to interact and engage with the inspiring stories of the
Games.
5. Generate revenue (target confidential, sorry chaps)
64. Interact and engage: social media followers
4.7m social media followers
5
4
Foursquare
Millions
3
Google+
2 Twitter
1 Facebook
0
01-Jul 08-Jul 15-Jul 22-Jul 29-Jul 05-Aug 12-Aug
Source: Google Analytics
65. Interact and engage: Facebook
• 1.86 m Facebook likes, 8 Facebook accounts
• London 2012 content reached 49m facebook
users at peak, 43% under 24
• 100m+ likes across all Olympic athlete and
team pages according to Facebook
• Full open graph integration with celebrate and
support buttons on site – 200k users logged in
with their Facebook credentials with 1.4% click
thrus from their posts back to London2012.com
•We provided an experimental feed into
Facebook so 100 athletes could feed their
results onto their pages
66. Interact and engage: Twitter
• 1.9 m Twitter followers -150m tweets
About the games (acc to Twitter)
• 48 Twitter accounts:
• 36 sport accounts with live feeds
• 2 mascot accounts
• 6 twitter cameras with personality:
@L2012BballCam
@L2012GymCam
@L2012TableCam
@L2012StadiumCam
@L2012MatCam
@L2012PoolCam
• Visualisations:
•Olympic and Ceremony Pulse
• #supportyourteam
67. Interact and engage: Twitter – london2012.com/olympicpulse
Live tweets from across 40 venues and during ceremonies
68. Interact and engage: Twitter – #supportyourteam
1.55m tweets for 204 teams on desktop and mobile, and 50k for Paralympics
Mongolia, inspired
by their tweeting
prime minister, took
top spot!
69. Interact and engage: Google + and Youtube
• 818k Google + followers
• Unprecedented Google Plus global
“events” for opening and closing ceremony
– 5k people took part
• 1.1m views of “Rock the Games” (4:1
Live:VOD) on youtube.com/london2012 -
live performances and Q and A filmed in
London of Rizzle
Kicks, Mika, Noisettes, Lawson, Conor
Maynard and others
70. Interact and engage: Tumblr
• http://exploretheceremonies.tumblr.com/
• Backstage blog live during opening and
closing cermonies
71. Interact and engage: Location based Push message
sent to app
users as
• 60k Foursquare followers, people from 120 cauldron was
lit
countries check in to special Olympic and Torch
Relay badges
• 627k Facebook check ins to 40 venues
• Over 10m location-based push location
- based mobile push messages sent to all
ticketholders in stadia including exclusive
ceremony photos, spectator surveys and
information
• Around 60% open rates for push and around
60% of app users had location enabled
• 4,000 mobile spectator surveys completed
72. Interact and engage: QR codes
• QR codes on key spectator publications/leaflets
• 95k scans, mostly on day of events and mostly
from paper ticketholder spectator guide (1.2m
sent), 0.6% activation rate
• 3.5k scans from outdoor media, mainly shops
73. Interact and engage: Games
• 4m visits to the Mascots‟ games site –
www.london2012.com/mascots, 150,000
online mascots created
• Official mobile game – over 6.5m
downloads and #1 seller in UK
• The Official Video Game has been the
number 1 selling game in all formats
• Over 17m page views
across mini games
74. Interact and engage: Mobile
• 66,000 rang a digital bell on the Join In
App to welcome the Games on July 27th
• Tap and shake the Join in App for an
“easter egg”: 6 different dancing mascot
animations
• Notifications for chosen event start
times, chosen country medals and daily
medal table summary
75. Interact and engage: Music
• Opening ceremony album, Closing
ceremony album:
•#1 digital download in many, many
countries
76. Interact and engage: Email
• 83 million emails sent to 200 countries,
with 17 daily editions
• 13 million email opens, 5 million links
clicked
• Content targeting – 150 permutations:
• GB and non-GB editorial iterations
• Medal table and start times highlighted
based on country supported/favourite sports
• Daily regional event listings, based on users
postcode (UK) and targeted merchandise
offering based on preferences
• Unparalleled accessibility, featuring large text,
high visibility and dyslexia friendly email versions
as well as links to BSL content
77. Interact and engage: Samsung Paralympic bloggers
• 50 Leading Paralympic athletes used
a Samsung Note to blog live
• Purpose-built App and backend ingests
video, audio and phone calls – fully
accessible and used by blind and visually
impaired athletes
•Assets moderated on back end and
republished on
youtube.com/paralympicsporttv
•Athletes notified of publication so they can
share via social media
• 500 videos created
• 200,000 video views
78.
Our Games-time online ambition
We set out a vision in 2010 To be the most visited Games-time website ever
comprising:
1. Ultimate authority on the Games with comprehensive, unbiased provision of
results;
2. A 'sense of live' that provides greater access to the event wherever the user
is;
3. Appealing to all audiences, irrespective of
location, ability, age, background, and level of sporting knowledge;
4. Encouraging people to interact and engage with the inspiring stories of the
Games.
5. Generate revenue (target confidential, sorry chaps)
79. Revenue: Ecommerce
• 1.427m unique visitors to shop.london2012.com
• Order volume well into six figures
40,000
35,000 LOCOG website RSS feed
LOCOG website - top navigation button
30,000 LOCOG website carousel
LOCOG ticketing site
25,000 LOCOG emails
Results app
20,000 Join In app
15,000
10,000
5,000
0
80. Revenue: Ad performance
• 5,951,035,484 Ad Impressions, 17 Campaigns
• Website click-through rates as high as 0.18%
• Average click-through rate across mobile site 0.30% / Apps = 0.56%
• „Join In‟ email newsletters – open rate on ads on average 0.20% +
Ad impressions by platforms
400,000,000
350,000,000
Ad impressions
300,000,000
250,000,000
200,000,000 App
150,000,000
Mobile
100,000,000
Tab
50,000,000
Web
-
01/07/2012
03/07/2012
05/07/2012
07/07/2012
09/07/2012
11/07/2012
13/07/2012
15/07/2012
17/07/2012
19/07/2012
21/07/2012
23/07/2012
25/07/2012
27/07/2012
29/07/2012
31/07/2012
02/08/2012
04/08/2012
06/08/2012
08/08/2012
10/08/2012
12/08/2012
81. And finally…a word of thanks
Without these organisations on our side this couldn‟t have happened
And of course our magnificent staff and volunteers...
82. And finally…a word of thanks
The London 2012 New Media team
• Head of New Media
Alex Balfour
• Deputy Head:
Morag Reavley: lead on Join In
App, Volunteering, Education, Ticketing, Shop, Accessibility, Translation
• Senior Producers
• Liz Goulding: Games-time website lead
• Finn Concannon: Social
• Andy Watkins: Torch Relay, Mapping, Technical lead
• Kavita Kapoor: Mascots, Travel, 3rd party integrations
• Producers
Antonia de Feo; Claire Watson; Clare Wolfensohn; Fiona Mclaren; Jacob
Melton; Tom Price-Stephens
83. And finally…a word of thanks
The London 2012 Results, Editorial, Technology teams
• Head of Results
Paula Booth
• Head of Editorial Services
Andrea Wilson (and her marvellous Games-time editorial team)
• Games-time Website project manager
Matilde Casirati
• Internet results service manager
Maxime Heppell
• Mobile Applications manager
Ed Valpy
• Internet tech leads
Chris Hudson (project management); Ian Bradley (testing); David Rogers
and leadership from Aaron Shone (security), Brian Cook, David Finch and
many others
London was awarded the right to host the XXX Olympic Games on 6 July 2005
Our fourth proposition was to Encourage people to interact and engage with the inspiring stories of the Games.You may have seen our 1 ytear to go stadium of tweets
Our fourth proposition was to Encourage people to interact and engage with the inspiring stories of the Games.You may have seen our 1 ytear to go stadium of tweets