MASSPAY is a mobile payment system that allows any phone to make contactless payments without modifications or infrastructure upgrades. It addresses the problem that cash is still dominant by providing a simple solution of scanning a merchant sticker or dialing a number to pay. The system architecture involves a core system connecting consumers, merchants, and banks for clearing and settlement. The founder has 18 professionals from major companies working on marketing, operations, and software development. The target market is the developing world where cash usage is high and terminal penetration is low.

1. mobile payments for everyfone
Henryk Kulakowski, CEO, Founder

2. MASSPAY is a pure software mobile
payment system that works today on any
phone with unmodified headsets and none
of the disadvantages of SMS or NFC

3. While recognized, validated needs
for cash replacement exist, only
complex, limited, and niche
solutions have been proposed
with no sustainable business
models
MASSPAY
Without involving new parties, or
infrastructure upgrades, MASSPAY turns
ANY mobile phone into a universal and
ready-to use transaction instrument,
TODAY
opportunity

4. the problem: cash is (still) king
8 out of 10 payments are cash transactions
9 out of 10 people have mobile phone
and
How to use mobile to compete with cash payments:
(1) with minimum new investment, while
(2) avoiding undue complexity, and
(3) avoiding niche mentality?

5. the solution
1. Scan the merchant
sticker or dial the
number
2. Confirm transaction
details & authorize
the payment
3. Receive confirmation
221003521
MASSPAY
Payment $3,99
to Coffee Heaven,
Market Str. SF
(221003521) from
HSBC account
($2294)
Accept by PIN:
0-options
3247
MASSPAY
Payment $3,99
to Coffee Heaven,
Market Str. SF
(221003521) is
processing. Please
wait for SMS
confirmation
MASSPAY
123456789012
Payment $3,99
to Coffee Heaven,
Market Str. SF
(221003521)
accepted.
Free cake at next
order over $5!
from any phone; dedicated app optional

6. the vision
if you know how to dial
you know how to pay

7. transaction types
payment
cash
withdrawal
cash in
money transfer
money remittance
E/M-commerce
E-ticket
E-parking
InApp paymentphone
topups

8. Smart/Hbb TV
E-commerce
Tablet
SmartphoneFeature
phone
POS
ECR
ATM
M2M
Broadcast
TV/Radio
Printed media
payment
possibilities

9. Merchant (Payee)
Acquirer
Issuer (Bank)
Clearing &
settlements
30% of fee
10% of fee
MNO
business model
Consumer (Payer)

10. system architecture
masspay
core system
VISIONA
Cards Management System
Merchants Management System
Profiles
Transactions
Accounts
Clearing & Settlements
Issuer
(source of funds)
Payers
Payees
WebServices
USSD/Internet
ISO8583/WebServices

11. the team
18 industry professionals, 6 widely recognized leaders
Previously with T-Mobile, Nokia, Microsoft, Huawei
FirstData, mPay, GTECH, VISA
Team: Marketing (1), Sale (1), International development (1), Operations (4),
Finance (1), System Architects (2), Software Developers (5), Project Manager
(1), Board Assistant (1), CEO (1)

12. the market
6.8B mobile
subscriptions
30%
smartphones
with active
mobile Internet
NFC
iOS,
Android
875B cash transactions
(2009, EU+USA)
18%
non-cash
masspay

13. ¾ of the population doesn’t use smartphones
Source: Google 2014
Source: Comscore 2014

14. Terminal penetration & payments methods
 Mobile phone penetration: 150% (at saturation)
 Traditional handsets in majority, 70% prepaid, no
data plan
Estimated market segment size
30
20
10
100%
120
37
63
14
34
66
133
30
55
56
17
41
21
72
28
18
94
6
90
80
70
60
50
40
92
82
97
3
72
98
2
679
99
1
6310
Market segment
Value (PLN
MM) Comm %
Revenues
(PLN MM)
Supermarkets, retail chains 80,000 1,0% 800
Small stores 500,000 1,3% 6,500
Parking 200 5% 10
City Transport 3,200 4,0% 128
Public Transport 3,700 2% 74
Tolls (highway, bridges) 6,570 2% 131
Vending machines 1,000 5% 50
E-commerce 16,000 1,5% 240
E-commerce digital/micro 500 3,0% 15
Bill payments 57,000 1,200
Airtime topups 3,600 4,0% 144
Total 621.770 9.292
 Cash share of payment transactions – 92%
 Estimated cost of cash processing – 1% of GDP
Accepting
cards
~184K
Not
accepting
cards
~1.09M
Total
~1.28M
USD 1.0 = PLN 3.1
59
44
70
Poland

15. e-commerce
Retail payments
Lack of single scenario
Undue complexity
Lack of universality
Immature infrastructure
Competition is extremely fragmented, requiring new handsets or
SIMs, software downloads; and limited to certain networks
P2P transfers

16. USERS MERCHANTS
o Simplicity, intuitiveness
and convenience
o Single transaction scenario
(e.g. online & offline use
cases)
o Affordability
o Bridging the digital divide
o Increased revenues – no lost
sales, promotional & loyalty
channel
o Reduced operational costs - in
cash handling
o Low investment & operational
cost, modest implementation
effort
o Security and reliability -
guaranteed payments
the benefits

17. IP protection
• Four original inventions
• Patents granted
– US, Algeria, Morocco, Ukraine, South Africa, New
Zealand, Indonesia, Madagascar, Turkey,
Columbia, Sri Lanka
• Patents pending
– over 60 countries
• Internet domains, trademarks

18. international projects (early phase)
USA
Mexico
Costa Rica
Russia
South
Africa
Poland / EU
EgyptNigeria

19. Mirek Kula, VP Business Development
mkula@masspay.eu
Henryk Kulakowski, CEO, Co-Founder
hkulakowski@masspay.eu
THANK YOU