The 10 most promising payment and card solution providers Merry D'souza
The 10 most promising payment and card solution providers, September 2020; CIO Look admire their contribution in the evolution to local and global businesses.
Looks at why mobile payments hasn't taken off in most places around the world and what has to happen for mobile payment platforms to ignite. Keynote presentation at the Berkeley Mobile Money Conference on October 11, 2013
Why do digital wallet apps startups fail – mistakes to avoidnimbleappgenie
We, at NimbleAppgenie, have Mobile app developers that are dedicated and professional in developing digital wallet apps. We are an extremely professional E-Wallet App Development company that provides digital wallet apps development services to innovative companies worldwide.
The 10 most promising payment and card solution providers Merry D'souza
The 10 most promising payment and card solution providers, September 2020; CIO Look admire their contribution in the evolution to local and global businesses.
Looks at why mobile payments hasn't taken off in most places around the world and what has to happen for mobile payment platforms to ignite. Keynote presentation at the Berkeley Mobile Money Conference on October 11, 2013
Why do digital wallet apps startups fail – mistakes to avoidnimbleappgenie
We, at NimbleAppgenie, have Mobile app developers that are dedicated and professional in developing digital wallet apps. We are an extremely professional E-Wallet App Development company that provides digital wallet apps development services to innovative companies worldwide.
With the ubiquity of the mobile phone, there is lot of interest in using this medium to deliver financial services. This document is a white paper on this field and tries to give the reader, a general understanding of the topic
A No-Confusion Guide to Build a Secure Mobile Wallet App in 2019Innofied Solution
Mobile payments apps have witnessed a major increase in demand lately. Wallet apps like Paytm, PayPal and others have revolutionized the online world. If you want to develop an e-wallet, watch this presentation now!
The Financial Advisor business is transitioning to a new paradigm in which advice, customer experience, and personalized content will merge. Advisors will need to build and maintain their personal brand via social media networks whilst balancing regulatory constraints. The industry has started to adapt but much more opportunity exists to create new interaction models and grow one's book of business. Among consumers, there is a growing expectation that firms have a social media presence as part of their engagement model – digital natives have a “social media first” mindset. This presentation highlights recent trends, transformations the industry is going through, and a roadmap to respond to these changes.
With the ubiquity of the mobile phone, there is lot of interest in using this medium to deliver financial services. This document is a white paper on this field and tries to give the reader, a general understanding of the topic
A No-Confusion Guide to Build a Secure Mobile Wallet App in 2019Innofied Solution
Mobile payments apps have witnessed a major increase in demand lately. Wallet apps like Paytm, PayPal and others have revolutionized the online world. If you want to develop an e-wallet, watch this presentation now!
The Financial Advisor business is transitioning to a new paradigm in which advice, customer experience, and personalized content will merge. Advisors will need to build and maintain their personal brand via social media networks whilst balancing regulatory constraints. The industry has started to adapt but much more opportunity exists to create new interaction models and grow one's book of business. Among consumers, there is a growing expectation that firms have a social media presence as part of their engagement model – digital natives have a “social media first” mindset. This presentation highlights recent trends, transformations the industry is going through, and a roadmap to respond to these changes.
Launching Krispy Natural:Cracking the product management codeDIVYA PRIYA
This presentation consists of a complete case study of the Harvard case, LAUNCHING KRISPY NATURAL : CRACKING THE PRODUCT MANAGEMENT CODE. The marketing strategies of the snack and food division, Pemberton of Candler Enterprises, have also been clearly discussed
Why do digital wallet apps startups fail – mistakes to avoidnimbleappgenie
Digital wallet apps let users replace everything in their physical wallets such as cash, credit & debit cards, important documents like membership cards, driving licence, and store them digitally. This basically enables users to undertake a multitude of transactions.
Why do digital wallet apps startups fail – mistakes to avoidnimbleappgenie
Do you know what people really want? They want the freedom to buy anything from anywhere in the world without carrying cash in their pocket. In simple words, they want an omnipresent payment solution that can replace their physical wallets and eliminate the need to carry country-wise currency. But today, many business people confuse digital wallet apps with payment apps. So, before you get deep into the topic of digital wallet apps development, let’s first clear the confusion between digital wallet apps and mobile payment app.
In October 2014, when Apple debuted its iPhone 6 with an electronic wallet called Apple Pay, people immediately began to wonder whether it would overtake its competitors in the mobile payments business. The company has an impressive track record of releasing products and technologies that quickly disrupt and dominate markets. Nearly a year and well over 100 million iPhone 6 sales later, Apple Pay has emerged as the clear leader — but we’re still waiting for disruption. Smartphones have yet to displace cash or credit cards at the retail point of sale.
Countless mobile payment systems are active today — Apple Pay, Google Wallet, the Merchant Customer Exchange (MCX) CurrentC platform, and so on — but none has yet gained significant traction with merchants or consumers or become the standard for mobile transactions. And none of them look likely to seize that role for a while.
The term mobile commerce was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean "the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology."
Why Mobile payments aren't working and how to fix itWayne Akey
Mobile Payments have not seen mass consumer adoption. The issue is that technology advances have come before solving consumer pain points.
The deck describes the missteps and potential solution to drive adoption.
Disruption, mobile and financial servicesNadya Powell
A presentation given for the IPA on disruption, mobile and financial services. Three strategies to employ and the best disruptive uses of mobile out there. Thanks to Zoe Decool for research help.
Role of e commerce applications in business growth by amritpal singh - jul,...FugenX
E-commerce applications are a bit misleading terminology because it leads to two possible understandings: one, where e-commerce is used as a marketing medium; Retail and wholesale; Auction; E-banking; Booking, and so on.
Opportunities for disruption in Financial Services (with a mobile focus)Nadya.Powell
A talk given at the IPA on opportunities for disruption in Financial Services with a focus on mobile. Three strategies to employ, case studies and three golden rules. Thanks to Zoe Decool for research help.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Generative AI - Unleash Creative Opportunity - Peter Weltman
Vaibhav - final project
1.
2. Project Title : TheMakeOver
1. Executive Summary
2. Situation Analysis
2.1 Company overview
2.2 Market overview
2.3 Target customers
3. Goal
4. Strategy
4.1. Target market
4.2. Value proposition
5. Tactics
5.1. Product
5.2. Service
5.3. Brand
5.4. Price
5.5. Incentives
5.6. Communication
5.7. Distribution
6. Implementation
6.1. Infrastructure
6.2. Processes
6.3. Schedule
3. TheMakeOver would basically be one single
place for all your trip related payment
requirements.
You would have to add your card details in the
app which you could directly use to make a
transaction.
Currently, in this generation this would be
very useful considering the pace at which the
market is growing.
Eventually everyone is preferring e-money
also keeping in mind the effects of
demonetisation.
It obviously is an easier way of transaction and
also the core customers and targeted people
would be teens who would prefer technology
taking over their heavy wallets.
Executive Summary
4. Offering to Schools/Colleges/Educational Institutions Integration:
Agreement with banks, web & mobile
• Improves cash flow
• Convenience for parents
• Faster transaction
Lead the change in the education sector:
• Enable tech
• Brand awareness
• Cross sell merchandise Convenience for students
• Fee payment
• Online admission forms
• Purchase uniforms, merchandise, books
5. TheMakeOver would be targeting the e-market which has a lot of
scope.
It also has a lot of competitors like MakeMyTrip but also has a great
chance of advancement.
Target customers would be mostly teenagers and middle aged people
who love to travel and make payments using e-wallets.
Schools and Colleges would also play a big part in it.
Big MNC companies can also sell their products online here and it will
also benefit customers as they can not only shop but also pay their bills,
all at one place!
The world is increasingly mobile, people want access from wherever
they are, whenever they need.
6. Market includes all the internet users and smartphone users
Keeping in mind the global mobile world, TheMakeOver
would be compatible with all possible platforms including
Android, BBM, iOS and Windows.
7. TheMakeOver wil eventually grow into something that
offers a lot of functionalities in areas other than its
chief purpose. This makes app bulky and takes up
lot of space.
Processing takes time and fails sometimes.
Unable to handle the huge traffic when new offers are
introduced.
8. OPPORTUNITIES
Online shopping has seen
exponential growth in
the recent years.
Entering the world of
online shopping with
top brands across all
verticals.
9. THREATS
In the world of mobile
commerce, the company
completely relay on the
smartphone users.
Smartphone penetrations and
mobile internet access
penetration are required.
10. ● To be India’s Largest online booking company.
● Will start off by offering to manage expense to make trips
and utility bill payments and later it will offers a full
marketplace to consumers on its mobile app and emerged to
be among top e-commerce businesses
● To Decide what to purchase, search across all verticals,
place the order, pay the amount using Credit card, Debit
card, Net banking or COD, receive the order, return if not
satisfied. As simple as that !
11. Market Description
Market includes all
the internet users
and smartphone
users.
Keeping in mind the
global mobile
world,
TheMakeOver will
be compatible
with all possible
platforms
including
Android, BBM,
iOS and
Windows.
Product Review
Based on customer
reviews and
ratings we can
understand the
contribution of
mobile recharges
on Citrus income.
Review of
Competition
Its major
competitors are
Freecharge,
Flipkart,
Amazon, ebay,
Snapdeal,
Myntra…
14. Target is to have a
collaboration with
these big MNC’s
and have such stats.
15. Startup founders translates to a mix of the following:
Financial rewards (cash, equity, a chance at a lifetime of
wealth).
Behavioural identifiers (a larger cause, impact and
recognition, thrill, freedom to do your own thing).
Lifestyle choices (flexibility and wellness).
Development opportunities (career growth, diversity of
roles, the novelty of work, learning to startup).
16. It will have an e-wallet and ticket booking service and
an E-commerce platform.
As expected, the services are known for, wont generate
much revenue. They need funding of around at least
for a billion dollars are needs to borrow another Rs
200 crore from any bank .
Initially, we will almost entirely rely on their E-
commerce platform for revenues.
17. The model works as such:
When you're a vendor trying to sell, you either pay
an annual subscription fee or a commission (or
both) if you'd like to list your product on their site. If
you're an advertiser, you pay a by-the-click fee to
Citrus for advertising on their platform.
Most tech businesses follow a cash burn model for the
first few years. They seem to have plans for future
revenues (raising that much money would have been
impossible had they not) but for now, this is how we
are planning to seemingly make most of our revenues.
18. In a nutshell, TheMakeOver is the most likely startup to kill peer-to-peer Cash
transactions especially those of small value. The way they intend to do this is to
offer a competing wallet service with low or zero transaction costs, capture
essential services online to build wallet size (recharge phones, bus tickets) and
partner where there's an incumbent (eg. Uber).
The Mobile *is* itself the solution in payments. As far as convenience goes, it
has the potential to disrupt cash. We carry it everywhere, its personal, secure to
some degree, connected and everyone (will) has one. It's the same insight that's
driving Apple Pay in the US; except we're predominantly a cash economy* -
closer to what M-Pesa has achieved in Kenya for the unbanked.
It's also the same insight that got Paypal started before they became what
they're today.
Our initial strategy would be to themselves step in and provide specific
services, especially those with low consumer entry-commitment and high pain-
point.
TACTICS :
19. Later we will be experimenting with marketplaces, but the speed at which they
moved to nail Uber here in India makes me think carefully about what their
original reasons are for starting up despite the challenges that their up against
**.
We will also position ourselves as a (prepaid) payment gateway for e-
Merchants, but I can't imagine anything but p2p payments as the holy grail.
Prepaid e-commerce appears to be low-lying fruit, an early destination in a
larger plan or perhaps just plan B?
So, to conclude. Give a few years and a few lucrative openings to place
themselves as a payments partner in workflows in the real world (over the e-
commerce use case). Our user base saturates consumer markets. On the back
of that I can imagine that the following cash transactions might just be in their
range: Payment to inner and intra-city Cab-drivers, intra-city bus ticket
purchase (offline), Auto Rickshaw, Groceries and eRetail, Cash withdrawal
from ATMs, small loans from friends, paying maids and more.
BookEazy (a service founded in 2006) offered a novel pay-on-arrival service
that allowed movie-goers to reserve tickets against a security deposit and pay
for their tickets at the theatre right before the show. We will deliberately pick
this strategy over others for the same reason - the lowest common denominator
is to prefer cash over plastic.
20.
21. DISCLAIMER : This presentation has been prepared
for the Marketing Internship under the guidance of
Prof. Sameer Mather as the final project by Vaibhav
Sancheti, VIT VELLORE.