Everything you need to know about the use of mobile, the different mobile platforms, mobile retail and m-commerce, banking and media consumption. Numbers specifically for Belgian population
Research from mobile survey company, On Device Research, which was conducted directly on the mobile internet, has revealed a new internet audience.
More than 50% of Asian and African mobile internet users as well as more than 20% of users in developed markets, such as the UK and US do not use the internet on a PC.
The deck shows the profile of this new generation of internet users and is the first in a series of free quarterly reports.
In this inaugural survey of approximately 2,000 Australian consumers – part of a global Deloitte four year longitudinal study of 37,000 consumers spanning 22 countries – there are six emerging trends led by smartphone penetration. http://www.deloitte.com/au/mobileconsumer
Research from mobile survey company, On Device Research, which was conducted directly on the mobile internet, has revealed a new internet audience.
More than 50% of Asian and African mobile internet users as well as more than 20% of users in developed markets, such as the UK and US do not use the internet on a PC.
The deck shows the profile of this new generation of internet users and is the first in a series of free quarterly reports.
In this inaugural survey of approximately 2,000 Australian consumers – part of a global Deloitte four year longitudinal study of 37,000 consumers spanning 22 countries – there are six emerging trends led by smartphone penetration. http://www.deloitte.com/au/mobileconsumer
Blis insights: the influence of location on cross-screen advertisingBlis
Understanding the role of location in how consumers interact and respond to advertising is becoming a critical component for every brand looking to execute successful mobile-aware campaigns.
Technology has played its part in this evolution, with devices and connectivity combining to provide consumers with access to content and information anytime, anyplace. Consumers are using multiple devices to interact with brands in different ways depending on the kind of content being consumed, the services they are using, and the context of their location.
The data in this deck comes from a Blis White Paper based on consumer research from a nationally represented sample of UK consumers, designed to explore the following topics:
Device ownership and usage across demographics
How consumers engage with mobile advertising on different devices
The importance of context in mobile advertising
The influence of location on mobile advertising engagement
Selfies are dead. Long live the user generated content!Socialab
User Generated Content is King. Το ξέρουμε αυτό εδώ και χρόνια. Ωστόσο, δεν είναι όλοι... οι βασιλιάδες ίδιοι στο βασίλειο των social media.
Τα brands πρέπει να βρουν τρόπους να δημιουργήσουν περιεχόμενο γι’ αυτά πέρα από τα συνηθισμένα. Να δημιουργήσουν τα κατάλληλα triggers, τα κατάλληλα συναισθηματικά connections για να μπουν οι χρήστες στη διαδικασία να παράξουν πραγματικά valuable και shareable περιεχόμενο, πέρα από π.χ. μια απλή selfie με το προϊόν.
Μεγάλο challenge. Αλλά εκεί θα κριθεί η... ηγεμονία του κάθε brand στο χώρο των social media.
Digital democracy survey: A multi-generational view of consumer TMT trendsDeloitte United States
For nearly a decade, Deloitte’s Technology, Media & Telecommunications practice has used this report to compare and contrast consumer attitudes and behaviors across generations related to entertainment devices, advertising, media consumption, social networking sites, and the Internet. This year’s survey puts a spotlight on the binge-watching culture, increased interest in streaming, social media’s influence on purchasing preferences, and more. Explore the trends that are influencing and reshaping media consumption behaviors among US consumers.
Visit to learn more: http://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/digital-democracy-survey-generational-media-consumption-trends.html?id=us:2sm:3ss:dds10:awa:tmt:051316
The Changing State of Family Entertainment in the Mobile Era | Robby Yung,Jessica Tams
Casual Connect Asia 2016
We will examine current trends in children's mobile entertainment, from brands to the charts to the evolving consumer base and how best to connect with them.
South African Mobile Phone Use and Attitudes Report 2016Raymond Buckle
A Survey of Internet User’s Attitudes and Uses of Mobile Phones compared to those of Feature Phone users. Published February 2016 by Effective Measure in partnership with SilverstoneCIS and the IAB and MMA South Africa.
Effective Measure, a leading provider of digital audience, brand and advertising measurement together with SilverstoneCIS, a mobile first audience marketing and solutions group, surveyed 2,299 mobile Internet users in South Africa (between November and December, 2015).
Topics covered a range of areas including but not limited to users’ manufacturer preference, time on device, use of device and internet usage.
The survey was conducted across smartphones and feature
phones to highlight the differences in user consumption across the two types of mobile Internet connections.
Here are some useful / scary / interesting stats about mobile. Feel free to pepper your presentations and conversations with them to show everyone you know what you're talking about
Mobile users habits infographic by NeomobileNeomobile
Neomobile’s insight into ways mobile is changing our daily habits, focus on mobile shopping - See more at: http://www.neomobile-blog.com/neomobile-insight-shopping-mobile-users-habits-infographic/#sthash.s03pxS1b.dpuf
Mobile in South Africa 2014 AMPS Report (Pre-Release)Raymond Buckle
A comprehensive breakdown of the SA Mobile Audience including penetration by demographic segments.
Mobile access, use/activities and trends.
Mobile internet penetration, activities and trends compared to the Fixed Internet revealing some surprising trends.
Finally, a hard number on Smartphones and Tablets in SA
Surprising stats about current device ownership.
To get access to the full report, leave a comment, email info@mmasa.org or join our mobile community on www.mmasa.org
Please like, share and spread the report around in your organisation to your colleagues, partners and friends.
Content Marketing World 2011
“Taking Your Content Mobile: Content Tips for Smartphones, iPads, Tablets and the Next New Thing”
Morgan Stewart, CEO, Trendline Interactive
The proliferation of smartphones, iPads, and tablets are driving increased expectations among consumers—now they expect great content while they are on the go. But before you run off and develop a new app, join Morgan Stewart as he shares insights from recent research conducted for ExactTarget on how consumers consume marketing content on mobile devices, what they do as a result, and how approaching mobile as a platform instead of a channel is helping marketers improve their marketing results across the board
Connected Drivers: Public opinion and what it meansIpsos UK
According to research by Ipsos MORI for the RAC Foundation, the majority of drivers are interested in connected driving technologies, but both they and the wider public recognise how connections to the outside world have the potential to cause distractions and impact on safe driving.
Understand the cross-device consumer in just 15 minutesConversant, Inc.
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
These slides were presented at the Personalisation versus privacy event held by Ipsos MORI and King's college London, 11th February 2014. Full poll: http://www.ipsos-mori.com/researchpublications/researcharchive/3342/Three-in-four-Britons-are-worried-about-companies-collecting-information-about-them.aspx
Rapidly evolving urban consumer attitudes are transforming our world. With only 5 years to go until 2020, the future seems closer than ever.These are top 10 consumer products that would change consumers and their interaction with devices
Inspirational helicopter-view presentation about smart home products.
First, we highlight a few appliances to set the scene.
Then, we look at some of the most important evolutions in this industry by zooming in on the Nest product range.
Inspirational presentation on how digital has changed consumers' behavior and expectations.
"Digital has been a gamechanger for Marketing & Communication. Today's consumers expect highly personalized and relevant communication. They use a great number of tools and media. They decide for themselves what channels to use when communicating with companies and brands. Furthermore, they want this communication to be always-on, instant, and seamless."
Originally presented at Digital & The Future of Utilities (Cronos event on Oct. 23, 2014).
Blis insights: the influence of location on cross-screen advertisingBlis
Understanding the role of location in how consumers interact and respond to advertising is becoming a critical component for every brand looking to execute successful mobile-aware campaigns.
Technology has played its part in this evolution, with devices and connectivity combining to provide consumers with access to content and information anytime, anyplace. Consumers are using multiple devices to interact with brands in different ways depending on the kind of content being consumed, the services they are using, and the context of their location.
The data in this deck comes from a Blis White Paper based on consumer research from a nationally represented sample of UK consumers, designed to explore the following topics:
Device ownership and usage across demographics
How consumers engage with mobile advertising on different devices
The importance of context in mobile advertising
The influence of location on mobile advertising engagement
Selfies are dead. Long live the user generated content!Socialab
User Generated Content is King. Το ξέρουμε αυτό εδώ και χρόνια. Ωστόσο, δεν είναι όλοι... οι βασιλιάδες ίδιοι στο βασίλειο των social media.
Τα brands πρέπει να βρουν τρόπους να δημιουργήσουν περιεχόμενο γι’ αυτά πέρα από τα συνηθισμένα. Να δημιουργήσουν τα κατάλληλα triggers, τα κατάλληλα συναισθηματικά connections για να μπουν οι χρήστες στη διαδικασία να παράξουν πραγματικά valuable και shareable περιεχόμενο, πέρα από π.χ. μια απλή selfie με το προϊόν.
Μεγάλο challenge. Αλλά εκεί θα κριθεί η... ηγεμονία του κάθε brand στο χώρο των social media.
Digital democracy survey: A multi-generational view of consumer TMT trendsDeloitte United States
For nearly a decade, Deloitte’s Technology, Media & Telecommunications practice has used this report to compare and contrast consumer attitudes and behaviors across generations related to entertainment devices, advertising, media consumption, social networking sites, and the Internet. This year’s survey puts a spotlight on the binge-watching culture, increased interest in streaming, social media’s influence on purchasing preferences, and more. Explore the trends that are influencing and reshaping media consumption behaviors among US consumers.
Visit to learn more: http://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/digital-democracy-survey-generational-media-consumption-trends.html?id=us:2sm:3ss:dds10:awa:tmt:051316
The Changing State of Family Entertainment in the Mobile Era | Robby Yung,Jessica Tams
Casual Connect Asia 2016
We will examine current trends in children's mobile entertainment, from brands to the charts to the evolving consumer base and how best to connect with them.
South African Mobile Phone Use and Attitudes Report 2016Raymond Buckle
A Survey of Internet User’s Attitudes and Uses of Mobile Phones compared to those of Feature Phone users. Published February 2016 by Effective Measure in partnership with SilverstoneCIS and the IAB and MMA South Africa.
Effective Measure, a leading provider of digital audience, brand and advertising measurement together with SilverstoneCIS, a mobile first audience marketing and solutions group, surveyed 2,299 mobile Internet users in South Africa (between November and December, 2015).
Topics covered a range of areas including but not limited to users’ manufacturer preference, time on device, use of device and internet usage.
The survey was conducted across smartphones and feature
phones to highlight the differences in user consumption across the two types of mobile Internet connections.
Here are some useful / scary / interesting stats about mobile. Feel free to pepper your presentations and conversations with them to show everyone you know what you're talking about
Mobile users habits infographic by NeomobileNeomobile
Neomobile’s insight into ways mobile is changing our daily habits, focus on mobile shopping - See more at: http://www.neomobile-blog.com/neomobile-insight-shopping-mobile-users-habits-infographic/#sthash.s03pxS1b.dpuf
Mobile in South Africa 2014 AMPS Report (Pre-Release)Raymond Buckle
A comprehensive breakdown of the SA Mobile Audience including penetration by demographic segments.
Mobile access, use/activities and trends.
Mobile internet penetration, activities and trends compared to the Fixed Internet revealing some surprising trends.
Finally, a hard number on Smartphones and Tablets in SA
Surprising stats about current device ownership.
To get access to the full report, leave a comment, email info@mmasa.org or join our mobile community on www.mmasa.org
Please like, share and spread the report around in your organisation to your colleagues, partners and friends.
Content Marketing World 2011
“Taking Your Content Mobile: Content Tips for Smartphones, iPads, Tablets and the Next New Thing”
Morgan Stewart, CEO, Trendline Interactive
The proliferation of smartphones, iPads, and tablets are driving increased expectations among consumers—now they expect great content while they are on the go. But before you run off and develop a new app, join Morgan Stewart as he shares insights from recent research conducted for ExactTarget on how consumers consume marketing content on mobile devices, what they do as a result, and how approaching mobile as a platform instead of a channel is helping marketers improve their marketing results across the board
Connected Drivers: Public opinion and what it meansIpsos UK
According to research by Ipsos MORI for the RAC Foundation, the majority of drivers are interested in connected driving technologies, but both they and the wider public recognise how connections to the outside world have the potential to cause distractions and impact on safe driving.
Understand the cross-device consumer in just 15 minutesConversant, Inc.
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
These slides were presented at the Personalisation versus privacy event held by Ipsos MORI and King's college London, 11th February 2014. Full poll: http://www.ipsos-mori.com/researchpublications/researcharchive/3342/Three-in-four-Britons-are-worried-about-companies-collecting-information-about-them.aspx
Rapidly evolving urban consumer attitudes are transforming our world. With only 5 years to go until 2020, the future seems closer than ever.These are top 10 consumer products that would change consumers and their interaction with devices
Inspirational helicopter-view presentation about smart home products.
First, we highlight a few appliances to set the scene.
Then, we look at some of the most important evolutions in this industry by zooming in on the Nest product range.
Inspirational presentation on how digital has changed consumers' behavior and expectations.
"Digital has been a gamechanger for Marketing & Communication. Today's consumers expect highly personalized and relevant communication. They use a great number of tools and media. They decide for themselves what channels to use when communicating with companies and brands. Furthermore, they want this communication to be always-on, instant, and seamless."
Originally presented at Digital & The Future of Utilities (Cronos event on Oct. 23, 2014).
In the Pocket - De Snelste Quiz - Appsma '12 presentationIn the Pocket
Presentation of Pieterjan Bouten & Louis Jonckheere at the Appsmarathon event of 24/09/12 where they presented 'De Snelste Quiz App' they developed with In the Pocket for 'Vier'.
The IoT: all set for living up to the hypeIn The Pocket
Learn all about the internet of things: what it is, how we can use and improve it, and some practical real-world examples we bet you wouldn't have thought of.
Earlier this year, Episerver carried out consumer research in the UK with over 1000 consumers, to evaluate use of the mobile internet and use of apps.
Consumers were asked if they are using mobile sites, the importance of features and their engagement with mobile apps.
This research gives a useful list of the leading retailers to benchmark your Mcommerce site and apps against:
1st Greek Mobile Barometer. 19 things you wanted to know about mobile & Smart...Tempo OMD Hellas SA
In early 2014 and in the absence of other data sources we conducted a large comprehensive study invloving 3.500+ users regarding mobile and smartphone trends in Greece. This 1st Barometer introduces the Greek smartphone & tablet user and herein are our basic key findings about trends and practices regarding mobile usage, applications, second screen, favourite practices, demographics etc. and how they might be used by brands. Loads of interesting goodness. Feel free to share but just mention what the study was.
Appota’s Vietnam Mobile Report is published quarterly, offering key insights into Vietnam’s mobile landscape. Let us share with you some interesting trends in Q3, 2016.
1. Vietnam Mobile Device overview
2. Vietnam Mobile Users’ Behavior (Social, Game, Payment, Advertisement).
3. About Appota
2016 Mid Year State of the Mobile IndustryJudd Wheeler
The 2016 Mid-Year State of the Mobile Industry Report dives into stats and reports from January to June 2016. It takes a look at mobile devices, mobile user behaviors, mobile apps, mobile video, mobile advertising, ad blocking, SMS, social media, OTT messaging, email, mobile search, mobile couponing, mobile commerce and payments, mobile's influence in retail, the Internet of Things and wearables.
Mobile is a rapidly growing sector and forecast to be a key driver for the UK economy - the app development market alone is forecast to be worth £31bn by 2025.
This QuickView highlights some of the lesser known and potentially more interesting stats about the state of the industry, details the top in-demand development skills and lists 300 of the hottest companies involved in the development, design and delivery of mobile solutions in the UK.
In this QuickView:
- 10 Mobile Stats Global Perspective European Market
- UK Developer Market Top Skills
- Future Predictions
- 300 creative agencies you
- Should be working with in 2015
- Top Independent Development Companies
For everyone who’s interested in disruptive technologies, our AR/VR Meetup, hosted at In The Pocket HQ, was a must-see. We invited the cream of AR & VR that present various interesting topics. Talks were mixed, some more and some less technical, so visitors with all backgrounds could benefit from it.
In The Pocket Academy: VR // The Past, Present & Future of VRIn The Pocket
Inspirational presentation, given at ITP Academy VR on May 10 2016, by Kenny Deriemaeker (@kderiemaeker) & Frederik De Bosschere (@vrederik).
Outlining the history of VR (all the way from the Renaissance to the 90's), its revival (Carmack & Luckey, the smartphone war dividend) and the different approaches by all of the main players today. Next, we highlight a few key industries where VR/AR is already happening. Finally, we make a few predictions for the future.
Patient View - The need for user-defined guidelines for health appsIn The Pocket
Dee O' Sullivan is an advocate for user-defined guidelines for health apps. In this presentation, she tells us why these guidelines are an absolute need in the healthcare industry.
Beacons create interaction and relevance in healthcareIn The Pocket
We help companies, brands and organizations use smartphones and tablets in an effective and creative way. From developing applications and mobile sites to integrating mobile into the marketing mix and more: In The Pocket has the expertise to help you out.
User experience unlocks health engagementIn The Pocket
The secret to a health app that is used, is a health app that is easy to use. Product Manager Hannes Van de Velde guides us through the secrets of creating a successful health app.
5. #SoMITP
Methodology
• Representative set of apps by ITP.
(n = 1.2 mio. app users, 1.7 mio. app downloads, …)
• Field survey.
(n = 160, representative spread across gender / age groups)
• Other research materials.
(Flurry, comScore, …)
9. #SoMITP
THESTATEOFMOBILEPLATFORMS
iOS users are more engaged with apps.
iOS users open an app 1.27 times more often than that
same app on Android. But an app session on Android
lasts 1.55 times longer.
Share of engagement in popular apps (BE)
59% 41%
THE
iOS users open an app 1.27 times more often than that
same app on Android. But an app session on Android
lasts 1.55 times longer.
Sources: Usage statistics of selection of In The Pocket apps for Q3 2015, representing over 1.3 mio users.
U.S. Smartphone Subscriber Market Share, July 2015 , comScore
Compared to the international OS market share?
Android
iOS
Windows
Others
51,4% 44,2%
2,9%
1,4%
48
Internationally?
10. #SoMITP
ickly on iOS.
Sources: Sampled from 92.874 - 226.674 users of HLN app, measured during one week, counting from 6 months after release
date / Device statistics of selection of ITP apps for Q3 2015, representing over 200 devices and 1.2 mio smartphone users.
Most popular smartphone families in Belgium.
iPhone
50.4%
Samsung Galaxy S
12.12% Samsung Galaxy S Mini
4.39%
Sony Xperia
1.92%
Nokia Lumia
1.23%
OnePlus
1.20%
Google Nexus
0.96%
HTC One
0.68%
Motorola Moto
0.54%
Huawei Ascend
2.23%
51
11. #SoMITP
Share of Android vs. iOS app downloads.
In Belgium, Android has finally closed the gap with iOS.
20%
40%
60%
80%
Q3‘11 Q4‘11 Q1‘12 Q2‘12 Q3‘12 Q4‘12 Q1‘13 Q2‘14Q2‘13 Q3‘14Q3‘13 Q4‘14Q4‘13 Q1‘15Q1‘14 Q2‘15 Q3‘15
52%
IOS ANDROID
12. #SoMITP
And internationally?
Google Play download growth is mostly driven by smartphone ownership
growth in emerging markets and success of budget Android devices.
App Downloads by Store App Revenue by Store
50
100
150
200
+85%
+70%
available on the
iOS App Store
Get it on
Google play
Get it on
Google play
available on the
iOS App Store
13. #SoMITP
Adoption speed of new major
iOS/Android releases.
Most popular smartphone families in Belgium.
iPhone
Feb 2014 Apr 2014 May 2014 Apr 2015 Jun 2015
Percentage of BE users that have updated 6 months after a major release.
20%
40%
60%
80%
100%
iOS7
86%
iOS8
71%
ANDROID
4.3
23%
ANDROID
4.4
14%
ANDROID
5.0
18%
14. #SoMITP
Which versions to support?
Snapshot of OS versions 1 month after release of iOS9 and Android 6.
4
5.0.X
5.1.X
6
53%
1,5%
14%
27%
5%
7
8
9.0.X
9.1.X
18%
6%
26%
44%
6%
16. #SoMITP
Mobile has surpassed desktop usage.
We spend 157% more time on digital devices as compared to 2010.
+394%
SINCE2010
+37%
SINCE2010
DESKTOP
44%
SMARTPHONES
42%
TABLETS
14%
17. #SoMITP
People spend over 3.5 hours per day
on mobile devices.
20%
158
162
Q1 ‘13
Q2 ‘14
Q2 ‘15
14%
10%
MOBILEBROWSER APPS
220
20%
3
4
5
14%
10%
-50%
2
+35%
220
Minutes per day on mobile:
20. #SoMITP
THESTATEOFRETA
Consumers are very selective of
retailer apps they download.
93% of consumers only have 3 shopping apps or less.
62% don’t have any.
20%
40%
60%
80%
0 1-3 4ORMORE
Amount of retailer apps installed on phone or tablet
All 16-24 25-34 35-44 45-54 55-64
Consumers are very selective
of shopping apps they download.
93% of consumers only have 3 shopping
apps or less.
62% don’t have any.
Half of consumers aged between 16 and 34
use (one or more) shopping apps.
21. #SoMITP
Shopping apps are
infrequently used.
Consumers spend less than 5% of their
mobile time in shopping apps.
More than half of these apps are used once
a month or less.
8%
DAILY
2%
MULTIPLE
TIMES PER DAY
1%
DON’T KNOW
19%
LESS THAN
MONTHLY
24%
MONTHLY
33%
WEEKLY
22. #SoMITP
Mobile commerce is surging, growing 53% year-over-year
(Q1 2015 vs. Q1 2014). It outpaces e-commerce growth (9%).
M-commerce is growing rapidly,
but there is a monetization gap.
Share of onine retail browsing vs spending by platform
41%
85%
59% 15%
44%
monetizationgap
20%
40%
60%
80%
% of time spent % of spending
DESKTOP MOBILE
Share of online retail browsing vs. spending, by platform:
Mobile commerce is surging,
growing 53% year-over-year.
It outpaces e-commerce growth (9%).
But there is
a monetization gap.
23. #SoMITP
People are getting familiar
with mobile commerce.
More than half of Belgian consumers have
completed an e-commerce transaction
entirely on mobile.
85% of those who have, have done so more
than once.
THE
Half of consumers between 16 and 44 regularly buy
(and pay for) things on their tablets and smartphones.
Source: In The Pocket State of Mobile field survey
All
16-24
25-34
35-44
45-54
55-64
20% 40% 60% 80%
NEVER ONCE MULTIPLETIMES
16
24. Find out more
—
About the future of retail
and m-commerce, in our
interview with Jan Huysmans,
director Belgium for bol.com.
27. #SoMITP
Most people really don’t.
But: many do.
Unwillingness to pay for digital content is a generational thing:
60% for millennials, 67% for 35-44,
and as high as 73% for those older than 45.
28. #SoMITP
58%
18%
24%
MUSIC 42%
Half of ‘16-34’ would pay for digital music, compared to 1 in 3 of ‘45-64’.
Belgians between ‘35-44’ represent the highest number of people that
are very willing to pay for music: over 1 in 3.
NOTORHARDLY SOMEWHAT VERY
29. #SoMITP
THESTATEOF
to content?
SERIES, FILMS & TV 34%
35% of ‘16-44’ is very willing to pay for digital
access to series, films, TV, …
80% of ‘45-64’ is not at all (or hardly)
willing to pay.
66%
10% 24%
Digital set-top TV & VOD (Telenet, Proximus, etc.)
not included.
NOTORHARDLY SOMEWHAT VERY
30. #SoMITP
NOTORHARDLY SOMEWHAT VERY
NEWSPAPERS
&ARTICLES 32%
Willingness to pay for digital newspapers
isn’t tied to age.
Only the group of ‘45-54’ stands out, with
41% willingness to pay.
Belgians between ‘35-44’ represent the highest number of people that
are very willing to pay for music: over 1 in 3.
68%
12%
20%
75
31. #SoMITP
NOTORHARDLY SOMEWHAT VERY
APPS & IN-APP
PURCHASES 24%
Only 1 in 4 of Belgians is willing to
pay for apps (or in-app purchases).
It’s a generational thing: 1 in 3 of
those aged below 35 buys app, less
than 1 in 5 of those aged above.
“People don’t want to pay for digital content.”
Turns out most people really don’t. But many do.
76%
9%
15%
32. In The Pocket
Find out more
—
About the future of media
and the impact of mobile,
in our interview with
with Christian Van Thillo,
CEO of De Persgroep.
34. #SoMITP
54% of people use
mobile apps for banking.
80% of mobile banking app users
aged 25 - 44 age those apps
weekly or more frequently.
THESTATEOFBANKING
5%
10%
15%
20%
25%
30%
35%
40%
45%
16-24 25-34 35-44 45-54 55-64
DAILY WEEKLY MONTHLY
How many people of different ages use banking
apps and how often do they use them?
54% ofpeople
usemobileappsforbanking
TOTAL
44%
TOTAL
75%
TOTAL
53%
TOTAL
66%
TOTAL
34%
35. #SoMITPWhich channel do clients use more frequently?
For daily banking, apps have surpassed desktop.
How regularly do people use banking apps
and banking websites?
20% 40% 60% 80%
Apps
Desktop
DAILY WEEKLY LESSOFTEN
36. #SoMITP
Which channel do clients use more frequently?
For daily banking, apps have surpassed desktop.
Consumers aged 25 to 34 already use their banking
app(s) more frequently than laptop/desktop.
20% 40% 60% 80%
MOBILE>DESKTOP EQUALLYFREQUENT DESKTOP>MOBILE
ALL
16-24
25-34
35-44
45-54
55-64
Sources: In The Pocket State of Mobile field survey 39
Consumers aged 25 to 34 already use their banking
app(s) more frequently than laptop/desktop.
39. #SoMITP
How many people do fitness & health tracking?
NO,DON’TSEEWHY
54%
NO,BUTIMIGHT
13%
SMARTPHONE
24% FITNESS-BAND
8%
1%
SMARTWATCH
1 in 3 does fitness & health tracking.
1 in 10 has a wearable.
40. #SoMITP
The wearables market is growing explosively.
million
units sold
Q2 ‘2014 Q2 ‘2015
24,3%
19,9%
17,1%
3,9%
3,3%
Fitbit
Apple
Xiaomi
Garmin
Samsung
1
2
3
4
5
5
10
15
20
+223%
5.6M
18.1M
41. #SoMITP
Percentage of top 100 apps (per category) that have Watch apps
Which apps should we expect?
PRODUCTIVITY
WEATHER TRAVEL
FINANCE
LIFESTYLE
NEWS
SPORTS
NAVIGATION
HEALTH & FITNESS
29,3%
20,3% 19,7% 19,3%
17,7%
16,7%
15%
14%
12,7%
44. #SoMITP
You can’t beat them. Join them.
• People spend over 3 hours/day on their smartphones, mostly in
apps. Most of that app time won’t be for your app though …
• Usual suspects: Facebook & other social/messaging apps,
entertainment & games.
• So if it’s about getting your brand content out there, or striking up
a conversation with your customers: see if you can leverage the
already popular apps with a meaningful presence.
45. #SoMITP
So why still build apps?
• The mobile browser becomes side-lined. It’s an ephemeral, ad-hoc
tool. A starting point. Apps are key to build a primary relationship
with your user.
• Our smartphone is our life companion. Think how you can re-
imagine your products or services on mobile devices. What’s your
place in this modern Swiss Army knife?
46. #SoMITP
So why still build apps?
• Leverage better UX or technical possibilities of apps to smoothen
the user or customer journey.
Mobile payments, heightening security, granular messaging,
location-based servicing, …
47. #SoMITP
Sticking to smartphones won’t suffice.
• Wearables (fitness bands and smartwatches) show every sign of an
exploding market. A lot of people will have them, soon.
People might laugh. But people laughed at smartphones too. Even
cellular phones were mocked.
• Smartwatches offer more touch points with your users, but you’ll
have to re-think your value proposition. It’s a different device, with
different use-cases.
48. #SoMITP
Devices mean data.
• Wearables and health tracking will offer a lot of interesting data
about users. Learn to leverage these new data-sets through
HealthKit, Google Fit, etc. Give meaning to this data.
• Beacons will do the same, but for user location. Geo-CRM, you’re
welcome.