Mobile Research Trends – What’s Really Happening - Questback

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at Market Research in the Mobile World Europe 23 - 26 September 2014, Belin, Germany This event is proudly organised by Merlien Institute Check out our upcoming events by visiting http://www.mrmw.net

September 23-26, 2014
Ramada Hotel Berlin-Alexanderplatz
Organized by
#MRMW

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Premier Sponsor Bag Sponsor Workshop Sponsors
MRMW Berlin Sept. 23-26, 2014 #MRMW

Association & Media Partners
Event App PartnerNetworking Reception PartnerExhibitor
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Mobile Research Trends –
What’s Really Happening?
Luke Talbot
Berlin, 23rd September 2014

VersionQ32014,v2.2
PRESENTATION NAME
Mobile Research
Trends
Laggards and ‘Early Adopters’ - Which
industries are where, and why?01
The impact of ‘Mobile First’ on response rates:
what is the cost of standing still in a mobile
world?
02

51.2 MILLION
SURVEYS BETWEEN
JANUARY 2012 –
SEPTEMBER 2014

4
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
2012 2013 2014
Mobile Access of Surveys:
The Development in our Data Center
Source: 51,2 Mio Surveys from 1.2012-9.2014, QuestBack Data Center Bremen

5
Cool – but what about
my industry?
I’m more interested
in completed
interviews...

6
Let’s have a race...
Finance
Manufacturing
Market Research
Media
Science
IT / Telco

1.
Which industry has the biggest
share of mobile access to surveys?

%
35
30
25
20
15
10
5
How many people access surveys
on mobile devices?
8
2012 2013 2014
%
35
30
25
20
15
10
5
Source: 51,2 Mio Surveys from 1.2012-9.2014, QuestBack Data Center Bremen

%
35
30
25
20
15
10
5
Go Go Go!
9
2012 2013 2014
%
35
30
25
20
15
10
5
Source: 51,2 Mio Surveys from 1.2012-9.2014, QuestBack Data Center Bremen

%
35
30
25
20
15
10
5
Mobile Access to Survey - Results
10
2012 2013 2014
%
35
30
25
20
15
10
5
Rankings 2014
1 Media 49%
2 IT / Telco 22%
3 Market Research 20%
4 Scientific Research 19%
5 Manufacturing 11%
6 Finance 9%
Source: 51,2 Mio Surveys from 1.2012-9.2014, QuestBack Data Center Bremen

11
2.
Which industry has the best
completion rates on Smartphones?

200
175
150
125
100
75
50
25
Survey Completion on Smartphones
12
2012 2013 2014
200
175
150
125
100
75
50
25
0
DESKTOP COMPLETION RATE: INDEX 100
LAUNCHMOBILE1ST

200
175
150
125
100
75
50
25
Smartphone Completion Rate:
Top 3 Responsive
13
2012 2013 2014
200
175
150
125
100
75
50
25
0
Media MRIT / Telco
DESKTOP
COMPLETION
MOBILE
1ST

200
175
150
125
100
75
50
25
Smartphone Completion Rate:
Responsive vs Fixed Width
14
2012 2013 2014
200
175
150
125
100
75
50
25
0
Media MR
DESKTOP
COMPLETION
MOBILE
1ST
Source: QuestBack Data Center Bremen
IT / Telco

200
175
150
125
100
75
50
25
Smartphone Completion Rate:
MR Responsive + Fixed width
15
2012 2013 2014
200
175
150
125
100
75
50
25
0
MR
DESKTOP
COMPLETION
MOBILE
1ST
Source: QuestBack Data Center Bremen
Responsive
Fixed width

16
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
2012 2013 2014
Mobile Access of Surveys:
Source: 51,2 Mio Surveys from 1.2012-9.2014, QuestBack Data Center Bremen

Thank you
For more information, please
contact
luke.Talbot@questback.com
@theluketalbot

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Mobile Research Trends – What’s Really Happening - Questback

1. September 23-26, 2014 Ramada Hotel Berlin-Alexanderplatz Organized by #MRMW

2. Title Sponsor Gold Sponsors Silver Sponsors Premier Sponsor Bag Sponsor Workshop Sponsors MRMW Berlin Sept. 23-26, 2014 #MRMW

3. Association & Media Partners Event App PartnerNetworking Reception PartnerExhibitor MRMW Berlin Sept. 23-26, 2014 #MRMW

4. Mobile Research Trends – What’s Really Happening? Luke Talbot Berlin, 23rd September 2014

5. VersionQ32014,v2.2 PRESENTATION NAME Mobile Research Trends Laggards and ‘Early Adopters’ - Which industries are where, and why?01 The impact of ‘Mobile First’ on response rates: what is the cost of standing still in a mobile world? 02

6. 51.2 MILLION SURVEYS BETWEEN JANUARY 2012 – SEPTEMBER 2014

7. 4 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 2012 2013 2014 Mobile Access of Surveys: The Development in our Data Center Source: 51,2 Mio Surveys from 1.2012-9.2014, QuestBack Data Center Bremen

8. 5 Cool – but what about my industry? I’m more interested in completed interviews...

9. 6 Let’s have a race... Finance Manufacturing Market Research Media Science IT / Telco

10. 1. Which industry has the biggest share of mobile access to surveys?

11. % 35 30 25 20 15 10 5 How many people access surveys on mobile devices? 8 2012 2013 2014 % 35 30 25 20 15 10 5 Source: 51,2 Mio Surveys from 1.2012-9.2014, QuestBack Data Center Bremen

12. % 35 30 25 20 15 10 5 Go Go Go! 9 2012 2013 2014 % 35 30 25 20 15 10 5 Source: 51,2 Mio Surveys from 1.2012-9.2014, QuestBack Data Center Bremen

13. % 35 30 25 20 15 10 5 Mobile Access to Survey - Results 10 2012 2013 2014 % 35 30 25 20 15 10 5 Rankings 2014 1 Media 49% 2 IT / Telco 22% 3 Market Research 20% 4 Scientific Research 19% 5 Manufacturing 11% 6 Finance 9% Source: 51,2 Mio Surveys from 1.2012-9.2014, QuestBack Data Center Bremen

14. 11 2. Which industry has the best completion rates on Smartphones?

15. 200 175 150 125 100 75 50 25 Survey Completion on Smartphones 12 2012 2013 2014 200 175 150 125 100 75 50 25 0 DESKTOP COMPLETION RATE: INDEX 100 LAUNCHMOBILE1ST

16. 200 175 150 125 100 75 50 25 Smartphone Completion Rate: Top 3 Responsive 13 2012 2013 2014 200 175 150 125 100 75 50 25 0 Media MRIT / Telco DESKTOP COMPLETION MOBILE 1ST

17. 200 175 150 125 100 75 50 25 Smartphone Completion Rate: Responsive vs Fixed Width 14 2012 2013 2014 200 175 150 125 100 75 50 25 0 Media MR DESKTOP COMPLETION MOBILE 1ST Source: QuestBack Data Center Bremen IT / Telco

18. 200 175 150 125 100 75 50 25 Smartphone Completion Rate: MR Responsive + Fixed width 15 2012 2013 2014 200 175 150 125 100 75 50 25 0 MR DESKTOP COMPLETION MOBILE 1ST Source: QuestBack Data Center Bremen Responsive Fixed width

19. 16 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 2012 2013 2014 Mobile Access of Surveys: Source: 51,2 Mio Surveys from 1.2012-9.2014, QuestBack Data Center Bremen

20. Thank you For more information, please contact luke.Talbot@questback.com @theluketalbot

21. Title Sponsor Gold Sponsors Silver Sponsors Premier Sponsor Bag Sponsor Workshop Sponsors MRMW Berlin Sept. 23-26, 2014 #MRMW

22. Association & Media Partners Event App PartnerNetworking Reception PartnerExhibitor MRMW Berlin Sept. 23-26, 2014 #MRMW

23. September 23-26, 2014 Ramada Hotel Berlin-Alexanderplatz Organized by #MRMW

Mobile Research Trends – What’s Really Happening - Questback

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