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Mobile Convention! 
Brussels 
thursday november 27th 
Tom van den Broek
News 
! 
Sports
What to look for 
Where to look
How many industries see 
behavior change? 
customer sessions over a day
How many industries see 
behavior change? 
customer sessions over a day
Part 1!! ! Where are we now? 
Part 2!! ! Where we are headed
Where are we now? 1
Our mobile numbers 
are exploding
Monthly sessions 
03-2012 09-2012 03-2013 09-2013 03-2014 09-2014
On mobile, apps 
dominate 
Mobile 
apps 
Mobile 
web 
sessions, mobile site vs 
mobile apps, september 
2014
Our apps
NOS 
app 
NOS 
Teletekst 
app
NOS 
app 
NOS 
Teletekst 
app 
King Willem-Alexander Ajax dutch league champions
speed & constraints
mobile ecosystems, a two 
horse race
Our mobile 
site evolved 
into a hub
2014: 2 major sports 
events
250K 
extra app downloads
Amazon' 
S3' 
Produc/on' 
IBC'@'Rio' 
Akamai' 
CDN' 
Client' 
app' 
Sports' 
editorial' 
system'
FIFA World Cup app
Mobile & kids 
Kids are quite different
Mobile & kids
Mobile news became a 
daily habit for everyone
Major events help our 
mobile apps grow
Where we are headed 2
Wearables
NOS App 
- Broaden offering 
- Leverage TV
Mobile TV engagement
The TV-set is probably the best way to 
experience content 
The remote control is probably the worst way 
to engage and discover content
Content throwing / OTT
The end of linear TV? 
Probably not! Content most fit for 
linear scheduling survives. ! 
! 
But mobile drives opportunity on 
the big screen.
What is your opportunity?
tom.van.den.broek@nos.nl

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