This document discusses the implications of the growing app landscape for developers. It notes that apps have changed how people interact with everything in only 20 years since the internet and 8 years since smartphones became intelligent. Apps provide input, processing, and output capabilities. The cloud is critical to enabling hosting, reach, instant scaling, and services for apps. Bluemix is presented as a canvas that provides services, runtime choices, and scalability for developing modern apps. Examples are given of popular apps that connect people and personalized apps in areas like commerce, banking, and travel. The potential of location-aware and contextual apps is discussed. The document promotes using hackathons to explore cloud technologies and developing apps for a smarter planet.

1. W H AT T H E A P P E X P L O S I O N
M E A N S F O R D E V E L O P E R S
A N T O N M C C O N V I L L E - D E V E L O P E R A D V O C A T E | I B M B L U E M I X
@antonmc

2. @antonmc
What do apps mean to you? What is your favourite app? How much to do you use apps? Where do you use them? When do you use them? If you could only use one
app, what would it be?
This 20 minute talk has two sides to it - one side challenges you to consider the app landscape we live in, we compete in. The other side demonstrates how IBM Bluemix
provides a wonderful canvas to create modern apps on - with access to data sources and stores, social media, cognitive computing and brilliant IBM Mobile First
technology.

3. Copyright GE @antonmc
The wider world has different perceptions of apps. Very often the public perception is that apps are games, or social media apps. But the potential for apps is broad and
exciting … real world cases - electric companies, health care companies, banks, pollution, air traffic control … I’ve seen apps in the enterprise, and I never cease to be
amazed by how companies use them :)
However, in the wider world, for many apps mean quirky, fun, disposable ‘toys’
https://youtu.be/OpDIEJrog3s

4. Travel
Commerce Banking
Education
Productivity
Entertainment
@antonmc
The truth is that apps have changed how we interact with EVERYTHING. In the very short time the internet has been around ( 20 years ) and the very short time that
smartphones have been properly smart ( 8 years ).

5. Anatomy of Apps
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6. I N P U T P R O C E S S O U T P U T
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Computing 101 - input process output. That’s what an app does too. Curiously the inputs, and outputs are dramatically changing. The processing is becoming more
powerful and more imaginative too.

7. None of this would be possible without the cloud

8. H O S T I N G , R E A C H I N S TA N T S C A L E S E R V I C E SR U N T I M E S

9. Bluemix
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10. B L U E M I X A S A
C A N VA S
• A catalogue of services - databases,
cognitive analytics, Twitter deca-
hose, mobile services, IoT
• Your choice of runtime - Java, Node,
Ruby, Python …
• Scaleable CDN
Security
Services
Rather than talk about Bluemix using slides … we’ll dig into Bluemix using bluemix.net itself

11. App Landscape
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12. @antonmc
Many of the most popular apps connect us. To each other? To what’s happening in our family, friends, colleagues, neighbourhood, city, country … for our work, health,
banking, travel, investments, services …
… I love this picture because it was created by a developer. It is an app. This picture of the world was created entirely from the data of facebook connections. A brilliant
visualization, a useful visualization

13. @antonmc
Location aware, personalized, context aware. I love this advert from a Canadian grocery store that just gets it. It understands that we’re unique - that our families like their
unique kind of food.
It watches us, it lures us in with deals that are unique for us. It remembers what we buy. It is trying to make their grocery store ‘your personal grocery store’ and it is
proud to tell you that’s what it wants for you, because it believes it makes a difference.
Do you think it makes a difference?
https://www.youtube.com/watch?v=w-FFndopbY0&index=4&list=PL1ThKbqA3cWX04fR5MvR8efNdCcTvwLOX

14. @antonmc
Today, we need to know our customers - by caring about their data, their decisions, their tastes - or by learning it through social media - or both ways. Traditional
companies are failing because their inventory isn’t what differentiates them any more - companies are succeeding because they’re convenient, personal, and contextual.
On one side we read about Mexx and Jacob ( clothing stores ) closing down in Canada, on the other side an advert from a clothing store that is growing - Frank & Oak,
born on the internet, a personalized tailor.

15. @antonmc
Location aware, personalized, context aware. Incredible potential.

16. Demos
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17. Open
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18. @antonmc

19. Hackathons
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20. The new Proof Of Concept. Many of our clients use hackathons to explore, ask about and understand cloud technology. We stand behind Bluemix, and we know how to
deliver a brilliant hackathon. Why not use it as a way to figure out opportunities for a fresh, modern and vibrant future for your apps?

21. A Smarter Planet
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22. With so much technology and networking available at such
low cost, what wouldn’t you enhance? What wouldn’t you
connect? What information wouldn’t you mine for insight?
What service wouldn’t you provide a customer, a citizen, a
student or a patient?
@antonmc
Wise words from Ginni Rometti - CEO of IBM. As much as I’m an advocate for IBM Bluemix, my primary motivation is digital creativity applied to diverse world problems,
so I love this quotation.