Mobile payments will reach $508 billion in 2014 but have not yet replaced other forms of payment. While 30% of Europeans use their phone for shopping daily, most consumers still prefer using physical drivers licenses and starting their car with an app over mobile payments. The top barriers to mobile payment adoption are issues with speed and complexity. Mobile payments are an outcome of new currency formats enabled by mobile technology rather than the end goal.

1. MOBILE PAYMENTS FINISH LAST
Rob Woodbridge
founder, http://untether.tv/
http://www.twitter.com/robwoodbridge

18. Download this free report here: http://untether.tv/the-top-50-
indispensable-apps/

19. Juniper Research
$508B will flow
through mobile in
2014

21. Tradedoubler
30% of Europeans
use their phone to
shop every single
day - everywhere.

22. T|SYS|
Most of us want a
mobile drivers
license NOT a
mobile wallet

23. Apigee and Bain & Company
39% would rather
have an app to start
their car than make
a mobile payment

24. Top barriers to
mobile payments
are…speed &
complexity
Catalina

25. The Pre-Buy
In Transit
On Location
Selection
Process
Point of
Purchase
Post Purchase
THE MOBILE PURCHASE LIFE CYCLE
1
2
3
4
5
6

26. We cannot define
mobile payments on
the same continuum
as cash

27. Mobile payments
are the outcome,
not the destination

28. Because of mobile,
currency comes in
many more — and
different — formats.

29. NAILING “THE REASON
TO BUY” OFFLOADS
THE COGNITIVE
OVERLOAD

34. watch the Nymi video here: http://www.getnymi.com/

35. watch the #amazoncart video here: https://www.youtube.com/
watch?v=iAm6pa9hPKA

36. watch the Amazon Dash video here: https://www.youtube.com/
watch?v=fUyUNjyC6Qs

37. watch this video here: https://www.youtube.com/watch?
v=qaPNDbGKr7k

38. watch this video here: https://www.youtube.com/watch?
v=jEnZyvupYps

39. watch this video here: https://www.youtube.com/watch?
v=xDO4hdfY11U

40. COMPANIES TO WATCH

41. Thank you!
rob@UNTETHER.tv