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What if next is now? Or the Future (of travel) is closer than we think?_ATCOM Next

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Manolis Psarros, Business Unit Director of TOPOSOPHY, talks at ATCOM Next, ATCOM’s annual TechFest, and presents 15 modern trends that reshape the tourism industry and prove that the future is closer than we think.

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What if next is now? Or the Future (of travel) is closer than we think?_ATCOM Next

  1. 1. THE FUTURE (OF TRAVEL) IS CLOSER THAN WE THINK what if.. NEXT IS NOW? OR MANOLIS PSARROS @TOPOSOPHY
  2. 2. In this presentation: FOODTECHNOLOGYTRAVEL FUTURE
  3. 3. what if.. ..the future of travel is in smart cities #1 Smart cities make smart destinations
  4. 4. By 2050, 2/3 of the global population will live in cities
  5. 5. Between 2005 and 2015, the general tourism industry grew by 14 percent, with an increase in city tourism of 38 percent.
  6. 6. Cities as platforms An API for everything
  7. 7. ENGAGING IN ALL STAGES OF THE VISITOR JOURNEY BOOKING • Upsell • Cross-Sell • Upgrades PLAN • Personalize • Social • Travel Profile DEPARTURE • Notifications • Upsell • Social – Location - Mobile THE DESTINATION EXPERIENCE • Activities • Context-driven • Ratings & Reviews • Social – Location - Mobile RETURN • Feedback • Upsell • Sharing NEXTTRIP • Collect Data • Update Travel Profile • Individual Offering
  8. 8. SMART TRAVEL STARTS AT HOME Virgin Holidays promotes its destination packages via VR
  9. 9. SMART TRAVEL STARTS AT HOME Feel the temperature before boarding
  10. 10. SMART VISITOR SERVICES Dynamic kiosks that display real-time information, concerning traffic, weatherand local news, like urbanflow in helsinki
  11. 11. HUMAN INTERACTION IN SMART CITIES Crowdfunding, Visitor Greeter Schemes, Open Data, FixMyStreet, Collaborative Labs,
  12. 12. SMART HERITAGE INTERPRETATION Talking Statues in London, Manchester & Chicago
  13. 13. SMART CITIES MAKE US SMILE Interactive Games That Turn The City Into A Playing Board
  14. 14. SMART PAYMENTS Health Stations in Moscow and Mexico City Subways
  15. 15. SMART EVENTS The future of fireworks by Intel
  16. 16. viewpoint TO VISITORS THE REALAND VIRTUALWORLDS ARE ONE. THE SAME SHOULD GO FOR MARKETING STRATEGIES & APPLICATIONS.
  17. 17. the future generation of consumers is already here what if.. millennials shape business & leisure travel trends #2
  18. 18. MILLENNIALS LEAD THE WAY THE FASTEST GROWING CUSTOMER SEGMENT IN THE TOURISM INDUSTRY, EXPECTED TO REPRESENT 50% OF ALL TRAVELERS BY2025
  19. 19. MILLENNIALS + TRAVEL + TECHNOLOGY 85% of millennials check multiple sites before booking their travel to get the best deal possible. TheyWILL post their experiences on social media. In fact, 97% will post while traveling, and 75% will post once a day. 46% book travel through a smartphone or tablet. 86% of millennials are disappointed by bad mobile experiences.
  20. 20. AND GEN Z IS FOLLOWING watch 2 times as many videos on mobile than other generations, 60 percent of Gen Zs want to change the world, compared with 39 percent of millennials 8 sec – average attention span (from 12 sec in 2003)
  21. 21. Sharing economy goes mainstream ..your industry becomes 100% decentralized what if.. #3
  22. 22. MOVING FROM A LINEAR TO A CIRCULAR ECONOMY MODEL THE NEW RENTAL ECONOMY
  23. 23. SHARING ECONOMYIS HEAVILYFUNDED
  24. 24. SHARING ECONOMY OR THE NEW ECONOMY?
  25. 25. IN THIS PRESENTATION: 129 million guests $1.6 billion this year. airbnb grows big, leads the game
  26. 26. Plans to furtherdisrupt the wholetourism ecosystembyadding more services
  27. 27. viewpoint THE ON-DEMANDIFICATION OF ECONOMYWILL LEAD TO FURTHER UNBUNDLING OF TRAVEL SERVICES, ESPECIALLYHOSPITALITY.
  28. 28. what if.. collaborative consumption has a dark side as well?#4
  29. 29. REGULATIONS WILL APPLY. NOT TOO SOON. NOT TOO MANY. NOT TO LIMIT SE BUT TO RATIONALIZE & FACILITATE ITS GROWTH. viewpoint
  30. 30. what if.. you can disrupt the disruptors? traditional brands integrate sharing economy into their business models #5
  31. 31. ACCORHOTELS CEO: It’s Foolish and Irresponsible to Fight Against the Sharing Economy
  32. 32. BUSINESS CULTURE ‘This is where the world is taking us. All of those new services are very powerful and very well implemented and executed. You need to embrace it’’. S.BAZIN,CEO ACCOR
  33. 33. SHARING ECONOMY & TOURISMMARRIOT & LIQUIDSPACE
  34. 34. viewpoint INTEGRATION ALL THE WAY. FUTURE BRANDS WILL INTEGRATE THE RIGHT ON-DEMAND SERVICE INTO THEIR BUSINESS MODELS.
  35. 35. what if.. the days of desktop are numbered?#6
  36. 36. In the past year, conversionrates have grown 88%on mobile travel sites.
  37. 37. On Google,mobile queries just within the travel categoryhave increased more than 50%.
  38. 38. In 2016, 51.8% of travelers who book trips via digital means will do so using a mobile device,
  39. 39. what if.. everyone becomes last minute traveler? more people than ever are planning their holiday in under a month. #7
  40. 40. what if.. direct booking is still - & will be - here#8 34% of people in the US used online agencies for their travel needs last year and 66% booked directly, Phocuswright
  41. 41. Hotel brands (like Hilton and Marriott) are spending increasing amounts of advertising dollars to promote “book direct” and increase brand loyalty.
  42. 42. what if.. your brand smells & tastes like chocolate#9 sensory marketing goes mainstream
  43. 43. THE DOUBLETREE BY HILTON COOKIE
  44. 44. what if.. we all travel light & don’t have to wait in the queue#10 aviation industry at the forefront of innovation
  45. 45. CASESTUDY
  46. 46. PASSPORT-FREE TRAVEL Australia & New Zealand governments are trialing cloud-passports
  47. 47. SMART PASSENGER SERVICES fast check-in process
  48. 48. SMART AIRLINES airlines look to beacons to improve their internet of things infrastructure SOURCE: SKIFT
  49. 49. SMART AIRPORTS Smart screens at Heathrow compare live airport transfer options
  50. 50. what if.. ..your hotel knows what you did last summer?#11 and use this data to offer you a personalized service in your next visit?
  51. 51. SMARTHOTELS Marriott Hotels Introduces The First Ever In-Room Virtual Reality Travel Experience
  52. 52. SMARTHOTELS Ecclestone Square Hotel / London: large 3D TVs, touch pad controls, a luxurious massage bed and a slick app that puts everything at guests' fingertips.
  53. 53. Guests can recharge their devices while sitting under an outdoor canopy made up of colorful solar panels. (StarwoodHotels &ResortsWorldwide) SMARTHOTELS
  54. 54. viewpoint TAKE CONTROLOF THE DATA: PREDICTING THE FUTURE IS EASY, WORKING OUT WHAT TO DO ABOUT IT IS NOT
  55. 55. what if.. we are all food tourists#13
  56. 56. what if.. we don’t need a waiter, a bartender or a delivery boy anymore? #14
  57. 57. TABLETS REPLACING PAPER MENUS IN RESTAURANTS – A LONG-TERM TREND OR TOO PROBLEMATIC?
  58. 58. A SMARTDININGTABLE TO KEEP FOOD WARMAND DRINKSCOLD It can also cook, charge a phone, and provide Wi-Fi for your dinner guests.
  59. 59. Guests simply tap the RFID wristband, open the tap and pay for what they pour. FANCY A PINT?
  60. 60. DOMICOPTER BY DOMINO’S
  61. 61. what if.. some of us had enough of it and need a break?#15
  62. 62. Rio Grande do Sul DISCONNECT NOW
  63. 63. viewpoint FORGETWHAT IS PHYSICAL & WHAT IS DIGITAL. INSTEAD FOCUS ON WHAT PEOPLE WILL EASILYUNDERSTANDAND DO
  64. 64. what if.. we are not moving that fast after all?#16
  65. 65. ‘We wanted flying cars, instead we got 140 characters’ PETER THIEL PAYPAL CO-FOUNDER
  66. 66. Strategy & Research Marketing & Branding Digital
  67. 67. THANK YOUmpsarros@toposophy.com

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