An interpretation on the role mobile has in our lives and the role it should play today for marketers, created for IAB South East Asia Mobile training seminar in November 2014.
Australian Mobile Landscape - a 2009 overviewJennifer Wilson
Presentation given to Mobile Mondays Adelaide (a fairly digitally sophisticated audience) on the mobile landscape, advertising, marketing, changes, developments etc.
Touch on some example of good and bad behaviour. (Note: Qantas have since repaired their iPhone site - but it did take about 3 months!)
Australian Mobile Landscape - a 2009 overviewJennifer Wilson
Presentation given to Mobile Mondays Adelaide (a fairly digitally sophisticated audience) on the mobile landscape, advertising, marketing, changes, developments etc.
Touch on some example of good and bad behaviour. (Note: Qantas have since repaired their iPhone site - but it did take about 3 months!)
A presentation by Joe Couto, Accellos Senior Vice President and 3PL General Manager at Afri-logistics and Supply Chain Summit 2016 in Johannesburg, South Africa.
9 Proven Ways to Create Super Engaging Mobile Experiences for CustomersXiklab Digital
In this presentation, Mobext CEO Arthur Policarpio shares nine (9) proven ways to create incredibly engaging experiences on mobile for customers. For more info on Mobext, visit www.mobext.ph
10 ways to make your mobile marketing more awesome - Mobile Marketing Command...Mike Phillips
Make sure you are making the most of your mobile marketing by following the Mobile Marketing Commandments. To get the free print, head to http://mobilemarketingcommandments.com/
Mobile is Eating Our World
Mobile is eating our world, perspectives on the next chapter in mobile (hint its multi platform and worldwide)
The pace of mobility is accelerating, consumer and enterprise markets are adopting smart phones and tablets at frenetic pace. Perspectives from Chief Strategy Officer, Russ Whitman of Ratio about how to take advantage of the next chapter in mobile.
M-Commerce: Converting Browsers To Buyers On MobileEmarketeers
As mobile continues to grow at a staggering rate, digital marketers, strategists and business owners find themselves under increasing pressure to provide transactional content and services to mobile consumers.
During this free lunchtime webinar, Steffane Aquarone reveals the very latest developments in mobile apps and m-commerce, discussing the business case for m-commerce, how to encourage consumers to purchase on mobiles and issues around gathering customer data.
A presentation by Joe Couto, Accellos Senior Vice President and 3PL General Manager at Afri-logistics and Supply Chain Summit 2016 in Johannesburg, South Africa.
9 Proven Ways to Create Super Engaging Mobile Experiences for CustomersXiklab Digital
In this presentation, Mobext CEO Arthur Policarpio shares nine (9) proven ways to create incredibly engaging experiences on mobile for customers. For more info on Mobext, visit www.mobext.ph
10 ways to make your mobile marketing more awesome - Mobile Marketing Command...Mike Phillips
Make sure you are making the most of your mobile marketing by following the Mobile Marketing Commandments. To get the free print, head to http://mobilemarketingcommandments.com/
Mobile is Eating Our World
Mobile is eating our world, perspectives on the next chapter in mobile (hint its multi platform and worldwide)
The pace of mobility is accelerating, consumer and enterprise markets are adopting smart phones and tablets at frenetic pace. Perspectives from Chief Strategy Officer, Russ Whitman of Ratio about how to take advantage of the next chapter in mobile.
M-Commerce: Converting Browsers To Buyers On MobileEmarketeers
As mobile continues to grow at a staggering rate, digital marketers, strategists and business owners find themselves under increasing pressure to provide transactional content and services to mobile consumers.
During this free lunchtime webinar, Steffane Aquarone reveals the very latest developments in mobile apps and m-commerce, discussing the business case for m-commerce, how to encourage consumers to purchase on mobiles and issues around gathering customer data.
Connect & Serve on Mobile (at Barcelona iGaming) - by WebComrades, Tom ClaesPanenka76
WebComrades was invited as a keynote speaker at the Barcelona Affiliate Conference to share insights on mobile and advertising. In a world where banner ads lead the way on the way, this presentation had to wake-up entrepreneurs to not go the display banner way on the mobile device, but to think more in terms of serving the mobile user.
Presentation on Oct 12, 2012.
by Tom Claes, WebComrades
Smartphone and tablet rates are rocketing – almost half of the UK population owns one of these devices. By 2016, three out of four adults will own a smartphone and mobile search will overtake PC searches.
Businesses are now responding by creating mobile-friendly sites and adapting the way they work to capitalise on the shift from desktop to handheld devices. Marketing strategies must change to integrate mobile habits, search and advertising.
Our presentation looks at how you can adapt your site and marketing strategy to be mobile-ready. We discuss:
- Responsive design v mobile-specific design
- Pros and cons of developing an app
- Mobile search and advertising
- Integrating mobile with existing activities and plans
3. ESPECIALLY IN SOUTH EAST ASIA, WHERE MORE PEOPLE
ACCESS THE INTERNET VIA SMARTPHONE THAN PC.
Source: Google, The Consumer Barometer Report 2014
4. MOBILE OCCUPIES THE MOST OF PEOPLE’S
FRAGMENTED TIME.
Source: Decisionfuel & Inmobi - “MOBILE DEVICES & MEDIA CONSUMPTION : A ‘NEW WAVE’ TAKES SHAPE” - 2014
5. YET MOBILE FOUNDATIONS ARE NOT IN PLACE
FOR MANY MARKETERS
Mobile
Responsive
Not Mobile
Optimized
Not Mobile
Optimized
Mobile
Responsive
Site Design Email Design
6. BUT YOU SHOULD NOT BE THINKING ABOUT
YOUR ‘MOBILE STRATEGY’ ALONE…
7. MOBILE IS CRITICAL TO EVERYTHING YOU DO, IT
NEEDS TO BE CENTRAL TO YOUR
COMMUNICATIONS PLAN.
8. “MOBILE ISN’T JUST ANOTHER SCREEN.
ITS PROXIMITY TO OUR PERSON (ALWAYS
AT OUR SIDE) ENCOURAGES US TO SEE
MOBILE AS AN EXTENSION OF OUR
‘SELVES’”.
- CHAD WOLLEN, GLOBAL HEAD OF COMMERCIAL
INNOVATION & FUTURES, VODAFONE
Source: MMA UK ‘The Great Consumer’
9. Mobile occupies a unique place within our
‘inner sanctum’
Source: MMA UK ‘The Great Consumer’
“I’d rather give
up, like, a
kidney than
my phone.” –
UK Teenager
16. REMEMBER…
• You are operating in a mobile first region
• Get the basics in place, optimize your; site, emails,
content and ads
• Remember Mobile is an extension of ourselves and highly
personalized, you need to build trust.
• Leverage mobiles full capabilities, it is a connector and
enabler to so much more.
• Place Mobile at the core of all your marketing activity