A look at what digital advances and changes in cinemagoer behaviour mean for the cinema industry.
Delivered by Malcolm MacMillan and Patrick Bjorkman at CinemaCon 2014.
The document summarizes mobile internet trends globally and in Latin America. It finds that worldwide smartphone sales and mobile internet usage have exploded in recent years. In Latin America, the number of mobile broadband connections is projected to grow significantly by 2017, though mobile technologies like 4G are still less common than in other regions. The top mobile operating system in Latin America is Android, and the largest markets are led by Samsung and other device brands.
Mobile payments will reach $508 billion in 2014 but have not yet replaced other forms of payment. While 30% of Europeans use their phone for shopping daily, most consumers still prefer using physical drivers licenses and starting their car with an app over mobile payments. The top barriers to mobile payment adoption are issues with speed and complexity. Mobile payments are an outcome of new currency formats enabled by mobile technology rather than the end goal.
This document discusses mobile gaming and trends in mobile usage. It notes that 2014 was the "Year of Mobile" and provides statistics on global and Dutch mobile penetration rates. Time spent on mobile is growing rapidly and surpassing time spent on desktop computers. Mobile apps see much higher usage than mobile web browsing. The document advocates integrating mobile marketing strategies and touches on mobile payments, advertising, and customer retention.
This document discusses mobile advertising and content creation. It notes that mobile digital media time in the US now exceeds desktop usage, but that many smartphone users consider mobile ads to be spam and ignore them. It argues that mobile advertising needs to focus on smart offers and entertaining content. It also discusses using mobile apps and platforms to provide personalized, relevant experiences to users based on location and timing to engage new and loyal fans.
There are thousands of apps available for marketing research. But which apps are most useful for qualitative researchers? There are many mobile qual tools to use. Some are integrated mobile and online, others are mobile only, some come with built-in audiences, others provide only video. In this presentation Mark Michelson will present a taxonomy of mobile qualitative apps to help researchers understand which can be used for what.
In the world of tomorrow, mobile payments are expected to become the preferred payment method providing much faster service and greater customer satisfaction. Is the business ready to embrace the mobile payment trend and capitalize on its potential for revenue growth?
Presentation to the annual Idea day for the Finnish marketing community at Strat Mark 2012. The presentation focused on the consumer trends in Estonia and generally, with a short introduction of what Estonia is.
The document summarizes mobile internet trends globally and in Latin America. It finds that worldwide smartphone sales and mobile internet usage have exploded in recent years. In Latin America, the number of mobile broadband connections is projected to grow significantly by 2017, though mobile technologies like 4G are still less common than in other regions. The top mobile operating system in Latin America is Android, and the largest markets are led by Samsung and other device brands.
Mobile payments will reach $508 billion in 2014 but have not yet replaced other forms of payment. While 30% of Europeans use their phone for shopping daily, most consumers still prefer using physical drivers licenses and starting their car with an app over mobile payments. The top barriers to mobile payment adoption are issues with speed and complexity. Mobile payments are an outcome of new currency formats enabled by mobile technology rather than the end goal.
This document discusses mobile gaming and trends in mobile usage. It notes that 2014 was the "Year of Mobile" and provides statistics on global and Dutch mobile penetration rates. Time spent on mobile is growing rapidly and surpassing time spent on desktop computers. Mobile apps see much higher usage than mobile web browsing. The document advocates integrating mobile marketing strategies and touches on mobile payments, advertising, and customer retention.
This document discusses mobile advertising and content creation. It notes that mobile digital media time in the US now exceeds desktop usage, but that many smartphone users consider mobile ads to be spam and ignore them. It argues that mobile advertising needs to focus on smart offers and entertaining content. It also discusses using mobile apps and platforms to provide personalized, relevant experiences to users based on location and timing to engage new and loyal fans.
There are thousands of apps available for marketing research. But which apps are most useful for qualitative researchers? There are many mobile qual tools to use. Some are integrated mobile and online, others are mobile only, some come with built-in audiences, others provide only video. In this presentation Mark Michelson will present a taxonomy of mobile qualitative apps to help researchers understand which can be used for what.
In the world of tomorrow, mobile payments are expected to become the preferred payment method providing much faster service and greater customer satisfaction. Is the business ready to embrace the mobile payment trend and capitalize on its potential for revenue growth?
Presentation to the annual Idea day for the Finnish marketing community at Strat Mark 2012. The presentation focused on the consumer trends in Estonia and generally, with a short introduction of what Estonia is.
This document discusses how digital business and product development in the social media age. It highlights key facts about social media usage globally and how companies are using social media in Denmark. It emphasizes that innovation often comes from customers, not within companies, and provides examples of how companies like Fluke and Caterpillar engage customers through social media to collaborate on products. The presentation argues that social media is not just a marketing channel but should be an integrated, real-time feedback platform across the entire company.
The future of customers engagement omni channelFutur Immediat
This document discusses the challenges of engaging customers in a digitized world. It outlines characteristics of user engagement, such as focused attention, positive affect, aesthetics, endurability, novelty, and trust. As the world becomes more digital, experiences will become more important to customers than products alone. Companies must provide engaging experiences across multiple channels to be successful. An "omni-channel" approach is needed to deliver a seamless experience for customers on both online and offline channels.
Graphic represenation of a speech delivered during PIKOM forum re E-commerce.
Highlights Malaysian players are the the regional leaders in South East Asia's eCommerce game. Trending re mobile and changing demographics
Surash Patel is the General Manager of mGage for Europe. The document discusses how mobile technology is transforming industries like publishing, payments, and content consumption. It notes that mobile traffic and time spent with digital media is exploding, with people spending over 3 hours per day. Mobile payments are growing rapidly due to convenience, with a predicted 210% increase in transaction value in 2016. Mobile billing through carriers is converting users at 4x the rate of credit cards. The document promotes mGage as an experienced mobile marketing vendor used by over 800 brands.
PWES6 - La pubblicità è morta. viva la pubblicità - Andrea GirolamiPane, Web & Salame
This document discusses the changing landscape of advertising. It begins by stating that advertising is dead, as tools like ad blockers allow people to avoid seeing ads. However, the document then argues that while the medium may change, advertising itself is still alive. New forms of promotional content in media like articles and on social platforms will become more important. The CEO of Buzzfeed believes this could lead to another creative golden age of advertising, similar to the era portrayed in Mad Men. In the end, advertising must adapt to new technologies and ways of engaging audiences.
This document discusses the evolution of mobile internet usage and the importance of mobile strategies for businesses. Some key points:
- Mobile internet is growing rapidly and will likely be 10 times larger than the traditional PC internet.
- Many large companies have recognized mobile as their primary business, such as Google, Apple, and Facebook, who have hundreds of millions of mobile users.
- While only 8% of Fortune 1000 companies have a mobile strategy, consumers are increasingly using mobile internet and demanding mobile versions of services.
- The document advocates for a strategic, multi-platform approach to mobile that focuses on the customer experience across different mobile platforms and integrates with online channels.
Mobile Marketing - France holds enormous potentialOutbrain
With a growing penetration of 108% in mobile subscriptions it can be argued that France will soon become the ‘crème de la crème’ for mobile marketing expenditure in the not too distant future.
How to Choose Between Push Notifications and SMS | CM TelecomCM.com
Push notifications are cheaper, but SMS reaches pretty much every type of handset. Push messaging requires Internet, but text messages are more static.
It can be quite difficult for businesses to choose between push notifications and SMS as one of the communication channels.
Push notifications as well as SMS both have advantages and disadvantages.
In this presentation you will learn the differences and how to choose between push notifications and SMS
The future of customers engagement omni channel - slide share optimized ver...Futur Immediat
This document discusses the challenges of engaging customers in a digitized world. It outlines characteristics of user engagement, such as focused attention, positive affect, aesthetics, and endurability. The experience economy is also discussed, where interactions can create emotional responses for customers rather than just visibility of brands. The document notes how digital is no longer a relevant qualifier as everything is digital, and how the internet is evolving into an "internet of everything." It addresses the digitization of users and shifting across channels and devices, the importance of seamless transitions, and using personalization and relevance to cut through noise. Omni-channel experiences are presented as a holistic response to digital shifts in customer behavior.
The document discusses how the digital world is rapidly changing and empowering customers. It notes that the wearable device market will grow significantly by 2018 and that reviews/word of mouth are increasingly influential. Most top brands are now digital at their core. Customers move between screens/devices and prefer simpler experiences when completing tasks. New partnerships and ecosystems are forming as lines blur between marketing, commerce and service. To succeed, companies need customer data/insights and an omnichannel strategy to engage customers on their own terms across changing platforms and devices. The new reality requires innovation beyond products to solve changing consumer problems through consistent storytelling across channels.
ComicReply - Social Media Remix Contest PlatformGil Katz
The document discusses solutions to increasing engagement and conversion rates for marketers. It states that contests are among the most effective promotional strategies as they can increase engagement over simple social media promotions. Specifically, it recommends sweepstakes, photo contests, video contests, and remix contests which allow customization. The document also presents examples of different types of contests and notes contests can be useful for both B2C and B2B markets.
The document discusses the growth of digital media in India. It notes that half of Indian households now have digital TV and over 100 million viewers watch content on devices other than TVs, indicating a shift towards digital viewing. Mobile phone usage is also growing significantly in India, with people spending more time on their phones than with other entertainment. The digital advertising market is expanding rapidly in India and mobile ad spending constitutes 14% of the total digital ad spend. The document concludes that digital media in India will continue growing as more brands adopt online and mobile channels.
Mobile phone is a trully life changing technology, with it in our hand, we can break the boundaries of time and spheres. Where all this mobile development will bring us?
The document summarizes the Guardian's digital transformation and strategy. It notes that the Guardian now has a global audience of 100 million unique browsers, 40% of whom access content via mobile devices. The Guardian is focusing on building trust and engagement with its "Progressive" audience and moving readers from anonymous to known by encouraging registration and membership. It aims to take an open approach to journalism, innovation, and data to better understand audiences rather than platforms. This strategy appears to be working as the Guardian has seen eight consecutive quarters of ad revenue growth and a 50% contribution from digital revenues.
C3 2012 Zero Moment of Truth - Jordan RostConductor
This document discusses how consumers now research products online before purchasing through what is called the "Zero Moment of Truth". It notes that people now find reviews, prices and other information about products from many sources like social media, blogs and online reviews before deciding to buy. It recommends that companies find where consumers are researching their brand online, answer common questions, optimize their website for mobile searches, provide fast responses and use video to better reach consumers at the Zero Moment of Truth.
Ulum Al Quran adalah ilmu yang mempelajari Al Quran dan hal-hal yang berkaitan dengannya, seperti sejarah penurunan, pengumpulan, dan penafsirannya. Mempelajari Ulum Al Quran memiliki berbagai manfaat seperti membantu memahami dan menghayati Al Quran dengan lebih baik serta menolak kekeliruan tentang Al Quran. Pelopornya meliputi para sahabat Nabi dan tokoh-tokoh tabiin.
Презентація з тренінгу по креативності, що був проведений для компані Soft Serve. Більше цікавих матеріалів ви знайдете на нашому сайті http://masterlev.com.ua/
Behavioural Meetup: Professor Adam Joinson behavioural
This document discusses how technology can influence human behavior. It begins by reviewing McLuhan's view that technology extends human senses. It then discusses how technologies have certain affordances and qualities that make actions easier. Persuasive technologies are designed to influence behavior using the EAST framework of making things Easy, Attractive, Social and Timely. The document explains how technologies can act as extensions that amplify existing human effects through increased uncertainty online or anxiety with multiple audiences. It also discusses how technologies can shape behavior through choice architecture, defaults, constraints, rewards and by applying social rules to interactions with computers.
Guy Fielding, research director at Horizon2, is a Chartered Psychologist and Associate Fellow of the British Psychological Society specialising in interpersonal and organisational communication.
This document discusses how digital business and product development in the social media age. It highlights key facts about social media usage globally and how companies are using social media in Denmark. It emphasizes that innovation often comes from customers, not within companies, and provides examples of how companies like Fluke and Caterpillar engage customers through social media to collaborate on products. The presentation argues that social media is not just a marketing channel but should be an integrated, real-time feedback platform across the entire company.
The future of customers engagement omni channelFutur Immediat
This document discusses the challenges of engaging customers in a digitized world. It outlines characteristics of user engagement, such as focused attention, positive affect, aesthetics, endurability, novelty, and trust. As the world becomes more digital, experiences will become more important to customers than products alone. Companies must provide engaging experiences across multiple channels to be successful. An "omni-channel" approach is needed to deliver a seamless experience for customers on both online and offline channels.
Graphic represenation of a speech delivered during PIKOM forum re E-commerce.
Highlights Malaysian players are the the regional leaders in South East Asia's eCommerce game. Trending re mobile and changing demographics
Surash Patel is the General Manager of mGage for Europe. The document discusses how mobile technology is transforming industries like publishing, payments, and content consumption. It notes that mobile traffic and time spent with digital media is exploding, with people spending over 3 hours per day. Mobile payments are growing rapidly due to convenience, with a predicted 210% increase in transaction value in 2016. Mobile billing through carriers is converting users at 4x the rate of credit cards. The document promotes mGage as an experienced mobile marketing vendor used by over 800 brands.
PWES6 - La pubblicità è morta. viva la pubblicità - Andrea GirolamiPane, Web & Salame
This document discusses the changing landscape of advertising. It begins by stating that advertising is dead, as tools like ad blockers allow people to avoid seeing ads. However, the document then argues that while the medium may change, advertising itself is still alive. New forms of promotional content in media like articles and on social platforms will become more important. The CEO of Buzzfeed believes this could lead to another creative golden age of advertising, similar to the era portrayed in Mad Men. In the end, advertising must adapt to new technologies and ways of engaging audiences.
This document discusses the evolution of mobile internet usage and the importance of mobile strategies for businesses. Some key points:
- Mobile internet is growing rapidly and will likely be 10 times larger than the traditional PC internet.
- Many large companies have recognized mobile as their primary business, such as Google, Apple, and Facebook, who have hundreds of millions of mobile users.
- While only 8% of Fortune 1000 companies have a mobile strategy, consumers are increasingly using mobile internet and demanding mobile versions of services.
- The document advocates for a strategic, multi-platform approach to mobile that focuses on the customer experience across different mobile platforms and integrates with online channels.
Mobile Marketing - France holds enormous potentialOutbrain
With a growing penetration of 108% in mobile subscriptions it can be argued that France will soon become the ‘crème de la crème’ for mobile marketing expenditure in the not too distant future.
How to Choose Between Push Notifications and SMS | CM TelecomCM.com
Push notifications are cheaper, but SMS reaches pretty much every type of handset. Push messaging requires Internet, but text messages are more static.
It can be quite difficult for businesses to choose between push notifications and SMS as one of the communication channels.
Push notifications as well as SMS both have advantages and disadvantages.
In this presentation you will learn the differences and how to choose between push notifications and SMS
The future of customers engagement omni channel - slide share optimized ver...Futur Immediat
This document discusses the challenges of engaging customers in a digitized world. It outlines characteristics of user engagement, such as focused attention, positive affect, aesthetics, and endurability. The experience economy is also discussed, where interactions can create emotional responses for customers rather than just visibility of brands. The document notes how digital is no longer a relevant qualifier as everything is digital, and how the internet is evolving into an "internet of everything." It addresses the digitization of users and shifting across channels and devices, the importance of seamless transitions, and using personalization and relevance to cut through noise. Omni-channel experiences are presented as a holistic response to digital shifts in customer behavior.
The document discusses how the digital world is rapidly changing and empowering customers. It notes that the wearable device market will grow significantly by 2018 and that reviews/word of mouth are increasingly influential. Most top brands are now digital at their core. Customers move between screens/devices and prefer simpler experiences when completing tasks. New partnerships and ecosystems are forming as lines blur between marketing, commerce and service. To succeed, companies need customer data/insights and an omnichannel strategy to engage customers on their own terms across changing platforms and devices. The new reality requires innovation beyond products to solve changing consumer problems through consistent storytelling across channels.
ComicReply - Social Media Remix Contest PlatformGil Katz
The document discusses solutions to increasing engagement and conversion rates for marketers. It states that contests are among the most effective promotional strategies as they can increase engagement over simple social media promotions. Specifically, it recommends sweepstakes, photo contests, video contests, and remix contests which allow customization. The document also presents examples of different types of contests and notes contests can be useful for both B2C and B2B markets.
The document discusses the growth of digital media in India. It notes that half of Indian households now have digital TV and over 100 million viewers watch content on devices other than TVs, indicating a shift towards digital viewing. Mobile phone usage is also growing significantly in India, with people spending more time on their phones than with other entertainment. The digital advertising market is expanding rapidly in India and mobile ad spending constitutes 14% of the total digital ad spend. The document concludes that digital media in India will continue growing as more brands adopt online and mobile channels.
Mobile phone is a trully life changing technology, with it in our hand, we can break the boundaries of time and spheres. Where all this mobile development will bring us?
The document summarizes the Guardian's digital transformation and strategy. It notes that the Guardian now has a global audience of 100 million unique browsers, 40% of whom access content via mobile devices. The Guardian is focusing on building trust and engagement with its "Progressive" audience and moving readers from anonymous to known by encouraging registration and membership. It aims to take an open approach to journalism, innovation, and data to better understand audiences rather than platforms. This strategy appears to be working as the Guardian has seen eight consecutive quarters of ad revenue growth and a 50% contribution from digital revenues.
C3 2012 Zero Moment of Truth - Jordan RostConductor
This document discusses how consumers now research products online before purchasing through what is called the "Zero Moment of Truth". It notes that people now find reviews, prices and other information about products from many sources like social media, blogs and online reviews before deciding to buy. It recommends that companies find where consumers are researching their brand online, answer common questions, optimize their website for mobile searches, provide fast responses and use video to better reach consumers at the Zero Moment of Truth.
Ulum Al Quran adalah ilmu yang mempelajari Al Quran dan hal-hal yang berkaitan dengannya, seperti sejarah penurunan, pengumpulan, dan penafsirannya. Mempelajari Ulum Al Quran memiliki berbagai manfaat seperti membantu memahami dan menghayati Al Quran dengan lebih baik serta menolak kekeliruan tentang Al Quran. Pelopornya meliputi para sahabat Nabi dan tokoh-tokoh tabiin.
Презентація з тренінгу по креативності, що був проведений для компані Soft Serve. Більше цікавих матеріалів ви знайдете на нашому сайті http://masterlev.com.ua/
Behavioural Meetup: Professor Adam Joinson behavioural
This document discusses how technology can influence human behavior. It begins by reviewing McLuhan's view that technology extends human senses. It then discusses how technologies have certain affordances and qualities that make actions easier. Persuasive technologies are designed to influence behavior using the EAST framework of making things Easy, Attractive, Social and Timely. The document explains how technologies can act as extensions that amplify existing human effects through increased uncertainty online or anxiety with multiple audiences. It also discusses how technologies can shape behavior through choice architecture, defaults, constraints, rewards and by applying social rules to interactions with computers.
Guy Fielding, research director at Horizon2, is a Chartered Psychologist and Associate Fellow of the British Psychological Society specialising in interpersonal and organisational communication.
Шість ідей. Як працювати із сарафанним радіо:
1. Давайте більше ніж очікують.
2. Давайте яскраві емоції, створюйте епатаж.
3. Шукайте та створюйте тригери.
4. Створюйте соціальну валюту.
5. Слухайте про що говорить радіо.
6. Радіо скаже все як є.
Більше цікавої інформації на нашому сайті: http://masterlev.com.ua/pidgotovka-prezentatsiy/
La pandemia de COVID-19 ha tenido un impacto significativo en la economía mundial. Muchos países experimentaron fuertes caídas en el PIB y aumentos en el desempleo debido a los cierres generalizados y las restricciones a los viajes. Aunque las vacunas han permitido la reapertura de muchas economías, los efectos a largo plazo en sectores como el turismo y los viajes aún no están claros. Se espera que la recuperación económica mundial sea desigual y dependa de factores como el control del virus y el ac
Why you should get serious about the mobile webTijs Vrolix
This document discusses reasons why now is the perfect time to get serious about the mobile web. It notes that while mobile technology has come a long way, the industry is still in its early stages. It highlights trends like the growing popularity of smartphones, increasing numbers of young mobile users, and the importance of social networking and location-based services on mobile. The document argues that the mobile web's future lies in pull-based advertising and marketing that provides value to users rather than interruptive push notifications. Overall it presents mobile as a major emerging opportunity for marketers and advertisers.
A technology marketer's view on innovation (2019)Marc Jadoul
A technology marketer’s view on innovation:
about Moore's law, the chasm, shark fin adoption, four moments of truth, the zero marginal cost society and Fubini’s law...
10 Reasons to Sell in China Through Alibaba and Tmall By Issa Asad [Infographic]Issa Asad
Wondering why is it important to sell your product or services to consumers in China? Maybe it is time for you to reconsider your position and start taking some action into selling in China. Not only China represents more than 1/3 of the world market, but e-commerce in Asia is growing exponentially.
In order to explain easy and fast the reasons why to sell in China, Issa Asad -an entrepreneur, author best-selling and social media expert - created an infographic that complies the 10 main reasons and proves to entrepreneurs why they should jump in and use Alibaba and Tmall as a platform.
Take Advantage of Mobile Marketing to Build Business SuccessJudd Wheeler
The document discusses how mobile marketing can help businesses succeed. It notes that mobile ad spending was $30 billion in 2015 and that more time is now spent on mobile devices than watching TV. It provides examples of how different companies are using approaches like SMS, mobile apps, mobile web sites, mobile coupons, mobile wallets, and location-based advertising to engage customers. The document emphasizes that mobile strategies need to be tailored to customers and not just promote apps for their own sake. It also stresses the importance of metrics in mobile marketing.
This document discusses the evolution of mobile internet usage and the importance of mobile strategies for businesses. Some key points:
- Mobile internet is growing rapidly and will likely be 10 times larger than the traditional PC internet.
- Many large companies have recognized mobile as their primary business, such as Google, Apple, and Facebook, who have hundreds of millions of mobile users.
- While only 8% of Fortune 1000 companies have a mobile strategy, consumers are increasingly using mobile internet and demanding mobile versions of websites and applications.
- The author argues that businesses need to think strategically about mobile and cannot risk being slow to adopt mobile-first approaches. Both mobile-optimized websites and native applications are important to provide good
This document discusses the evolution of mobile internet usage and the importance of mobile strategies for businesses. Some key points:
- Mobile internet is growing rapidly and will likely be 10 times larger than the traditional PC internet.
- Many large companies have recognized mobile as their primary business, such as Google, Apple, and Facebook, who have hundreds of millions of mobile users.
- While only 8% of Fortune 1000 companies have a mobile strategy, consumers are increasingly using mobile internet and demanding mobile versions of services.
- The author argues that businesses need to think strategically about mobile and cannot risk being slow to adopt mobile-first approaches. Both mobile websites and apps are important to provide content and services to smartphone users
The document summarizes key mobile and internet trends from 2018. It notes that mobile devices are becoming cheaper, faster and smarter with features like portrait photos and wireless charging becoming common across devices. Internet penetration continues to grow globally while time spent on digital media, especially mobile apps, is increasing significantly and expected to double by 2021. Emerging technologies like 5G, internet of things, voice interfaces, virtual and augmented reality saw major developments and investments in 2018 and are poised for further growth. Security remains a major concern especially with more devices connecting to the internet.
We surveyed eCommerce Managers and CEOs from European countries and prepared the report based on their experiences and our knowledge.
What are the business trends that are going to revolutionize the eCommerce market?
What are the most important technologies to invest in next 5 years?
Why 2017 is the Year of the Bot?
Are marketplaces really worth to invest in?
African Cristal Festival - Christophe Collet, S4MCristal Events
The document discusses key metrics around mobile advertising spending and usage. It notes that mobile ad spending will exceed $100 billion globally in 2016, with $72 billion in revenues in 2015. Most of this spending is still occurring in North America, Asia Pacific, and Europe. The document advocates that marketers need more control over their mobile campaigns, including better data, targeting, tracking, and viewability metrics. It provides an example case study from Renault's mobile branding campaign, which optimized formats and audiences to improve viewability and savings on true impressions.
10 reasons why now is the perfect time to get serious about the mobile webTijs Vrolix
The document discusses why now is the perfect time to get serious about the mobile web. Key points include:
1) Smartphones are becoming the new standard, led by the iPhone, with touchscreens dominating.
2) Early mobile web users are young, affluent, and urban professionals using it mostly for social networking and information.
3) Billions of new users will enter the mobile market in the next few years, surpassing desktop users by 2013.
4) Social networking drives mobile web usage, with 70% using it for Facebook and mobile Facebook users growing dramatically.
Overview Digital Commerce Latin America & World 2019Marcos Pueyrredon
Material de apoyo de la conferencia magistral sobre Estadisticas y estado del arte del comercio electronico y los negocios por internet en Latinoamerica y el mundo 2019 dictada por Marcos Pueyrredon Global VP Hispanic Markets de VTEX & Presidente del eCommerce Institute durrante el eG20 Global Digital Commerce Organization Forum +detalles en http://ecommerce.institute/ecommerce-institute-anuncia-el-lanzamiento-del-eg20/
We’ve shared a lot of data about whether and why ‘this time is different’. But beyond that, why is the tech market opportunity larger than any time in history (no, really!)? One word: mobile.
In this update of his past presentation on Mobile Eating the World — delivered this month at Andreessen Horowitz’ annual investor meeting — a16z’s Benedict Evans shares just how and why mobile changes everything. Because tech is outgrowing the tech industry.
Social connections, mobility, cloud computing, and access to information are converging in new ways that are transforming computing and business opportunities. This convergence requires businesses to consider how to meet changing customer demand and needs across different channels like in-store, online, and mobile. While brick-and-mortar stores will remain the largest source of revenue for retailers for now, online and mobile commerce are growing areas that are influencing more of retailers' sales and should be strategic priorities going forward.
The document provides 8 ways to increase sales using mobile marketing and social media. It notes key mobile trends like the billions of mobile subscribers and time spent on mobile daily. It recommends running mobile competitions on apps like Foursquare, creating a mobile store finder with reviews, giving away mobile games/content, optimizing websites for mobile search, and launching a mobile loyalty program to engage customers.
My Keynote from the Mobile Conference in Copenhagen covering digital user behavior, the omniscient landscape, research and learnings from successfull omni-channel companies.
Mobile commerce (m-commerce) is growing rapidly, driven by innovations like smartphones and app stores. Global revenue from mobile internet was estimated at $37 billion in 2008, with most from digital content purchases. Younger users and those in cities are more engaged with mobile services like social media and news. By 2013, over 80% of Europeans are projected to have smartphones. New payment methods like M-Pesa in Africa show potential. Mobile offers new advertising channels and a way for traditional companies to reach customers. The mobile device context requires tailored services rather than just shrinking desktop websites. Infrastructure lags innovation potential but the Apple App Store model is driving learning and adoption.
A presentation by Joe Couto, Accellos Senior Vice President and 3PL General Manager at Afri-logistics and Supply Chain Summit 2016 in Johannesburg, South Africa.
This document provides an overview of the mobile commerce market and outlines different approaches businesses can take. It discusses key players in mobile payments like NFC wallet and cloud wallet providers. NFC wallets rely on a secure element in the device while cloud wallets are hosted remotely. The document also touches on mobile banking and application development approaches. Overall, mobile commerce is a large and growing market but faces challenges from fragmentation, regulations, and consumer adoption of new payment methods.
Maximizing Mobile Advertising Revenue – Can Programmatic Help?Vivastream
This document summarizes the complexity of the mobile advertising ecosystem and opportunities for growth through automation. It notes many challenges including multiple devices, operating systems, ad formats, and lack of quality inventory at scale. However, the market opportunity is huge as mobile time spent and ad spending grow significantly. Automation can help buyers and sellers package, discover, transact, and optimize mobile inventory more efficiently through private marketplaces, real-time bidding, and other techniques to benefit both parties. The goal is to make mobile advertising massively scalable through simplification and automation.
Similar to The world has gone online: What does this mean for Cinema? (20)
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...Zilliz
Join us to introduce Milvus Lite, a vector database that can run on notebooks and laptops, share the same API with Milvus, and integrate with every popular GenAI framework. This webinar is perfect for developers seeking easy-to-use, well-integrated vector databases for their GenAI apps.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP