1. Ad No.: BRA-12-21 SAP No.: IMN.IMNBRP.12042.K.011
Ad Title: IBM OpAd - Mobility
This advertisement prepared by: Ogilvy & Mather
To appear in: Std Pubs
Size: Page Color: 4/c
Bleed: 8.375”w x 11.25”h Trim: 7.625”w x 10.5”h Safety: 7”w x 9.75”h
Creative Director: Mike Hahn/Ryan Blank Art Director: Sid Tomkins Copywriter: Fred Kovey
Account Exec: Shrivika Ramaswamy Print Producer: Mike Piscatelli Traffic: Rachel Fuller
Engraver: HUDSONYARDS
118173_0v1_BRA_12_21
For Air Canada, self-service
check-in is a win-win: not
only does it save customers
time, it also saves the airline up
to 80% of the cost of a full-
service check-in—but only if
customers actually use the
service.To help ensure that
they do, the airline created
a highly adaptable back-end
It starts with an impulse.
A person is walking through a
mall or presenting to a client,
when suddenly they feel a
twinge—of need,of inspiration,
of...anything. And, just like
that, they pick up their smart-
phone or tablet or reader.
This simple gesture, repeated
billions of times a day, is
the mobile world at work. And
it represents one of the
greatest challenges—and the
largest opportunities—facing
companies today.
THE NEW ESSENTIALS OF
MOBILE BUSINESS.
With devices in hand, customers
expect not only to make a
purchase or check in online,
but also to pay their mortgage,
fill a prescription and perform
a range of other confidential
or personal transactions.
Which means the onus is on
every business to become
a mobile business—because if
they haven’t, someone who
has is never more than a tap or
swipe away.
Today, a new breed of mobile
business leaders—marketers,
technologists, supply chain
managers and others—are
using a new class of integrated
solutions to generate more
value from mobile customers.
LET’S BUILD A
SMARTER PLANET.
THE MOBILE
WORLD IS OPEN
FOR BUSINESS.
infrastructure that makes it
50% faster to add support
for the latest phone, tablet or
touchscreen—or whatever
else comes next.
BUILDING BUSINESS,
ONE INTERACTION AT A TIME.
IBM is working with leading
companies to develop tools
that help make mobile
interactions more personalized,
more efficient and more
secure than ever before.Which
means they can generate
more value for companies—
and their employees, partners
and customers—than ever
before. On a Smarter Planet,
the future of business is quite
literally in our hands. Or our
pockets.To learn more,visit us
at ibm.com/mobile-enterprise
By 2013, there will be more mobile
devices than people on Earth.
Customers who shop on tablets
tend to spend 21% more than those
who shop on computers.
By the end of 2012, mobile
transactions will have increased
50% over the year before.
IBM, the IBM logo, ibm.com, Smarter Planet and the planet icon are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. A current list of IBM trademarks
is available on the Web at www.ibm.com/legal/copytrade.shtml. © International Business Machines Corporation 2012.
IBM,theIBMlogo,ibm.com,SmarterPlanetandtheplaneticonaretrademarksofInternationalBusinessMachinesCorp.,registeredinmanyjurisdictionsworldwide.AcurrentlistofIBMtrademarks
isavailableontheWebatwww.ibm.com/legal/copytrade.shtml.©InternationalBusinessMachinesCorporation2012.
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