Emansion provides a customer engagement suite to help companies improve customer engagement through various technologies like beacons, apps, facial analytics, adaptive narrowcasting, virtual reality, and creative storytelling. The document discusses concepts around consumer engagement and explores ideas for using sensors and contextual data to create better customer experiences and activate brands. It emphasizes taking a visionary approach, building proof of concepts, and learning through optimizing engagements.
Mobile Convention Amsterdam 2015 - ING - Jeroen Losekoot
Mobile Convention Amsterdam - Emansion / Ramon Luijten
1. EMANSION CUSTOMER ENGAGEMENT SUITE
SENSE FOR ENGAGEMENT
WWW.EMANSION.NL
(i)BEACON
APP/PLATFORM/NETWORK
FACIAL ANALYTICS
ADAPTIVE NARROWCASTING
360 3D VIRTUAL REALITY
CREATIVE STORY TELLING
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
5. - WHAT IS IT REALLY? -
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
6. “Consumer engagement is a context-
dependent, psychological state
characterized by fluctuating intensity
levels that occur within dynamic,
iterative engagement processes.
Consumer engagement is a
multidimensional concept comprising
cognitive, emotional, and/ or
behavioral dimensions, and plays a
central role in the process of relational
exchange where other relational
concepts are engagement antecedents
and/or consequences in iterative
engagement processes”
(Brodie e.a., 2011)
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
7. “Consumer engagement is a
context-dependent,
psychological state characterized
by fluctuating intensity levels that occur within dynamic,
iterative engagement
processes.
Consumer engagement is a
multidimensional concept comprising
cognitive, emotional, and/ or behavioral dimensions, and plays a central role in the process of
relational exchange where other relational concepts are engagement antecedents and/or
consequences in iterative engagement processes”
(Brodie e.a., 2011)
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
26. - OUR BRAIN SPEAKS SILICON VALLEY LANGUAGE -
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
27. HOW CAN WE ACTIVATE OUR BRANDS, APPLYING SENSORS,
TO CREATE BETTER ENGAGEMENT AND EXPERIENCES?
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
43. “Consumer engagement is a
context-dependent,
psychological state characterized
by fluctuating intensity levels that occur within dynamic,
iterative engagement
processes.
Consumer engagement is a
multidimensional concept comprising
cognitive, emotional, and/ or behavioral dimensions, and plays a central role in the process of
relational exchange where other relational concepts are engagement antecedents and/or
consequences in iterative engagement processes”
(Brodie e.a., 2011)
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
46. EMANSION CUSTOMER ENGAGEMENT SUITE
SENSE FOR ENGAGEMENT
WWW.EMANSION.NL
(i)BEACON
APP/PLATFORM/NETWORK
FACCIAL ANALYTICS
ADAPTIVE NARROWCASTING
360 3D VIRTUAL REALITY
CREATIVE STORY TELLING
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN