The document outlines the research process which involves several stages: 1) Defining research objectives 2) Planning a research design 3) Collecting and analyzing data It then discusses conducting a survey for Café Coffee Day in 2012 with a sample size of 100 customers. The survey found that most customers were students visiting for refreshments and were influenced by the coffee and snacks. While most found the staff friendly, some suggestions were made to improve promotions and customer service.

1. The Research Process
An initiative to enhance future..

2. Group members:
 Sneha. J. Chouhan- B111207
 Triveni Dunna- B111210
 Hiral Thakkar- B111247
 Sagar Bhatia- B111202
 Nikhil Kudmethe

3. What is research?
 The systematic investigation
into and study of materials and
sources in order to establish
facts and reach new
conclusions.
 In a nutshell, it is the movement
of knowing something i.e.
known to unknown.

4. Research Process:
 Stages of the Research Process:
1 Defining the research objectives,
2) Planning a research design,
3) Planning a sample,
- Collecting the data,
- Analyzing the data,
6) Formulating conclusions,

5. Café Coffee Day..

6. Corporate profile
 Café Coffee Day (C.C.D.) is India’s largest coffee
conglomerate, the Amalgamated Bean Coffee Trading
Company Limited (ABCTCL). Popularly known as Coffee Day
was formed.
 Its origin lies in the golden soil of Chikmagalur that a
traditional family owned a few acres of coffee estates, which
yielded rich coffee beans.
 V.G.Siddhartha Hegde – Founder & Chairman of
Amalgamated Bean Coffee Trading Co.
 His family owns 10,500 acres of coffee plantation farms in
Karnataka.
 Venu Madhav – Head of Operations at C.C.D.

7. important events
YEAR EVENTS
Since Rich coffee – growing tradition started
1875
Early Opportunity arose with the deregulation of the
1990s coffee board in Coffee Day began exporting
coffee to the connoisseurs across USA, Europe
& Japan
1996 C.C.D. was first set-up at Brigade Road in
Bangalore
2000 Exported more than 27000 tonnes of coffee
valued at US$ 60 m to countries like U.S.A.,
Europe & Japan and, for the second time in its
short career of 7 years retained the position as
the largest coffee exporter of India.

8. YEAR EVENTS
2002 C.C.D. owns & operates 213 cafes in all
major cities of India
2008 C.C.D. expanded to 595 cafes in 100
cities of India, 3 in Vienna, 2 in Karachi
& targets to expand till 950 cafes in a
year from 2008
2010 Earning revenue of US$45 million, jobs
5000 employees, owns 1016 cafes in 135
cities

9. mission and vision
Mission:- “To be the best
Cafe chain by offering a world
class coffee experience
at affordable prices.”
Vision:- “To be the only office
for dialogue over a cup of
coffee.”

10. Divisions of Coffee Day
Coffee Day - Fresh & Ground
Café Coffee Day
Coffee Day – Vending
Coffee Day - Xpress
Coffee Day – Exports
Coffee Day – Perfect
Café Coffee Day is the part of India’s
largest coffee conglomerate named Coffee
Day, Rs.750 crore ISO 9002 certified
company.

11. Competitors
 Direct Competitors:
Barista
Cafe Mocha
Costa Coffee
Beyond Coffee
Gloria Jeans
Minerva Coffee Shop
 Indirect
Competitors:
McDonald
Haldirams
 Global Competitors:
Star Bucks

12. Research Methodology
1.Conducting Survey by circulating
Questionnaires,
2.Face-to-Face interviews..

13. Research Methodology at CCD 2012.
Sample size: 100
Sample unit: Customers of Café Coffee Day
Sampling method: Convenience Sampling
Secondary Data:
The major source of secondary data is through internet .The
information on coffee industry and company profile of Café coffee
Day is collected through internet.

14. On the basis of occupation:
Interpretation:
58% of respondents are students.
33% of respondents are working
9% of respondents are from business
Thus, students visit CCD more as compared to others.

15. On the basis of gender:
Interpretation:
56% of respondents are Males.
44% of respondents are Females

16. On the basis of Age
Interpretation:
15% of respondents are between the age group 15-20.
57% of respondents are between the age group 20-25.
21% of respondents are from business age group 25-30.
6% of respondents are from business 30- 35.
1% of respondents are from business 35- 40.
Thus.. “Age Group” between 20-25 visit more than any other age
group.

17. For what purpose do you visit CCD?
Interpretation:
57% of the respondents visit CCD for refreshment purpose,
20% of the respondents visit CCD for Light Snacks,
12% of the respondents visit CCD for Parties,
5% of the respondents visit CCD for Business Meetings,
6% of the respondents visit CCD for other purposes(hanging out
with friends)

18. What factor influences you to come to CCD?
Interpretation:
For 7% of respondents music influences to come to CCD,
For 8% of respondents service influences to come to CCD,
For 49% of respondents Coffee & Snacks influences to come to
CCD,
For 1% of respondents price and promos influences to come to
CCD,
For 2% of respondents hospitality influences to come to CCD,
For 30% of respondents environment influences to come to CCD,
This shows that promotional activities are not effective. To make
them effective company has to make some plan.

19. Opinion about price:
Interpretation:
3% of respondents are highly satisfied about price,
39% of respondents are satisfied about price,
48% of respondents feel price is neutral,
10% of respondents are not satisfied about price.

20. Opinions about Staff service:
Interpretation:
62% of respondents feel staff of CCD is friendly,
11% of the respondents feel staff of CCD is very friendly,
18% of the respondents feel staff of CCD is rigid,
9% of the respondents feel staff of CCD is blank.
This shows, staff of CCD is good.

21. Suggestions &
Recommendations:
1) Organize at least few
promotional activities in order to
build good relation with
customer.
2) Give advertisement about
promotional activity
3) Maintain Customer data base.

22. 4) Wish the regular customer for
New Year or for any festivals
through greeting card or SMS
or through gift. This will increase
the loyalty of the customers.
5) Increase number of couches
and place
6) Play the good music
7) Quick Service
8) To increase sales Café Coffee
Day can also have corporate tie
ups within the city.

23. Some IntereStIng FactS
1. All-Day Refresher, most selling
product of C.C.D. whose selling
cost is Rs. 100 has a prime cost of
just Rs. 20 & rest all is profit to
C.C.D.
2. C.C.D. does not use sugar as raw
material in any of its preparations
but uses milk cream & Sugar Free
as raw material.
3. Ice-creams & other eatables are
out-sourced from Amul & local
vendors of reputed brands.
4. It is unique in its distribution way
where coffee beans are cultivated in
its farms at Chikmagalur.

24. recommendatIonS
1. To improve the interiors and décor.
2. To have more and more tie-ups.
3. Only 50 % or less than 50 % people
find Café Coffee Day quality of
service, ambience, pricing and
location to be very good which
proves that still Café Coffee Day
need to do lot of homework in order
to satisfy its customers.
4. It should introduce a feedback form
system in order to know about the
customers satisfaction level.

25. concluSIon
1. C.C.D. is the fastest growing Café in the
country.
2. The major competitor undoubtedly Barista.
3. That Café Coffee day is planning to go
international.
4. The other major things regarding service
marketing is that customers give top priority
to the quality of the services / products and
ambience.
5. It is providing tough competition to its
competitors by satisfying its customers with
great café experience.
6. “A lot can happen over coffee” message
has touched the hearts of youngsters who
are the largest consumers of C.C.D.

26. PRODUCTS OFFERED
AT CAFÉ COFFEE
DAY…

27. THANK YOU FOR
YOUR PEACEFUL
LISTENING! :D

28. SiteS RefeRRed
 http://www.casestudyinc.com/co
ffee-day-brand-strategy-india
 http://www.pr-inside.com/india-
food-and-drink-report-q-
r2164244.htm
 http://en.wikipedia.org/wiki/Mark
eting
 http://www.cafecoffeeday.com/
 http://www.barista.co.in/users/in
dex.aspx

29. QUeStiONS

30. thaNk YOU