This document outlines a group project for a charity drive event organized by four students. The group will run a business to raise funds for a charity called the Society for the Pusat Penjagaan Kanak Kanak Cacat Taman Megah, which cares for disabled children. The group aims to raise at least RM 2,000 through selling products like waffles, brownies, dresses, chairs, and milkshakes. The document discusses the objectives, target market, competition, products, pricing, promotions, sponsors, distribution, human resources, and evaluation of the fundraising efforts. It provides details on how the group will organize, market, and operate the temporary business to help support their chosen charity.

1. SCHOOL OF ARCHITECTURE, BUILDING & DESIGN
FOUNDATION IN NATURAL AND BUILT ENVIRONMENT (FNBE)
INTRODUCTION TO BUSINESS ( BUSF0103)
FINAL PROJECT: CHARITY DRIVE EVENT
30% GROUP WORK+10%INDIVIDUAL
GROUP MEMBERS:
1. EELYN CHEONG SIEW YING (0314618)
2. WONG VOON YIN (0315151)
3. CHIA WEE MIN (0315186)
4. NICHOLAS YAP WEI TYNG (0314058)

2. CONTENT
NO
CONTENT
PAGE
01.
CONTENT
1
01.
EXECUTIVE SUMMARY
2
02.
OBJECTIVES
3-4
03.
TARGET MARKET
5
04.
COMPETITION ANALYSIS
6
05.
PRODUCT AND PACKAGING
7-9
06.
PRICING
10
07.
PROMOTION
11 – 12
08.
SPONSORS
13 - 14
09.
DISTRIBUTION
15
10.
GREEN MEASURES
16
11.
HUMAN RESOURCE PLANNING
17
12.
REFERENCES
18
13.
EVALUATION OF RESULTS
19 - 20
14.
APPENDIX
21 - 27
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3. EXECUTIVE SUMMARY
In this project, we were asked to start a business to raise fund for a charity organization.
The charity organization we chose was Society for the Pusat Penjagaan Kanak Kanak
Cacat Taman Megah (PPKKC). The reason we chose this organization is because they
provide an environment for disabled children, for their difficulties to be recognized and
for them to be given equal status in society. Through this charity drive, we manage to
raise a total amount of RM 1291.20 for the charity organization by collecting donations
and selling products. All the profits from the charity drive will donate to Pusat Penjagaan
Kanak Kanak Cacat. During the charity drive events, there were competitors but we
manage to find our method to hit the target. We did some promotion on our product to get
quick sales. We also provide good services for our suppliers and customers. We used
different kind of persuasive techniques to communicate with our suppliers and customers.
Furthermore, we evaluated the duties and qualities required by a job and stated the
outline of the objectives, tasks, and responsibilities of a job. In our team, we assigned the
right job to the right person. Moreover, we also concerned about green measures for this
project.
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4. OBJECTIVE
We chosen to donate our profits to the Pusat Penjagaan Kanak-Kanak Cacat Taman
Megah (PPKKCTM) , Selangor, Malaysia. This is because PPKKCTM provides services
to physically handicapped and disabled children. About a 100 children are disabled with
various disabilities such as Down syndrome, autism, cerebral palsy, micro cephalous,
hydro cephalous, global delay, epilepsy, stroke, muscular dystrophy, hyper activity,
physical challenges, intellectual disabilities as well as speech, audio and visual
impairments. The objectives of PPKKCTM is to provide an environment for the
betterment of young disabled children, for their difficulties to be recognized and for them
to be given equal status in the society.
In this final project, we need to raise at least RM 2,000 for PPKKCTM. We target to sell
200 pieces of waffles, 120 pieces of brownies, 30 cups of Oreo milk shake, 5 pieces of
chairs, 10 pieces dress and RM 500 from donation.
Our objectives is to raise funds for PKKCTM by selling these products and also to create
awareness to help these "special" children.
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5. YouTube link for Objectives:
http://www.youtube.com/watch?v=Jj_H16XCveg&feature=youtu.be
Page | 4

6. TARGET MARKET
In this charity drive, we mainly target on the students and stuffs in the campus. In
the very early morning, many students and stuffs haven’t had their breakfast before they
came to school. So, we decided to sell hot and freshly made waffles and brownies in the
early morning. Besides that, women nowadays love to buy new fashion dresses. So, we
also decided to buy some new fashion dresses to sell on that day to attract more students
and stuffs. Moreover, there are many new intake students that may came from foreign
country or outstation. They may want to buy a comfortable chair for their study table so
that they are able to study comfortably. So, we then decided to sell some comfortable
study chairs. We also find out that during the afternoon period, it was a hot and sunny
day. So, we decided to sell some cool drink such as soft drinks and oreo milkshake. The
spending powers of these people are good because most of them live in a nice
background family and comfortable lifestyle.
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7. COMPETITION ANALYSIS
The two main competitors of our business are Mr.Bean and Mori the Breast. Mori
the Breast is selling different kinds of bread that able to eat in the morning. Mr.Bean
selling cold soya bean that was a cold beverage that suits the hot and sunny noon. The
strength of Mori the Breast’s products is many choices and unique while the
vulnerabilities of them are they only have one kind of food selling only. Mr.Bean’s
products is cool and refreshing while their vulnerabilities is their store location located at
the corner, hard visible by students and stuffs. However customers do buy their products
as their products are tasty and cool.
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8. PRODUCT AND PACKAGING
Product
We sell Taiwan waffles, Kindee Brownies, IOS systems chair, dresses and oreo
milkshake.
Taiwan Waffle:
Ingredient was imported from Taiwan. It was different with ordinary waffle. It was
chewy and crispy when it was hot.
Kindee Brownies:
It was a kind of chocolate cake that full with chocolate taste when dig in
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9. IOS system study chair:
It was a black and comfortable study chair. It has a back support so that customer’s back
won’t feel pain when sit on the chair for long period.
Dresses:
It was fashion and free size dresses. It was suitable to wear when in university or even in
shopping mall.
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10. Oreo Milkshake:
It was made by original ingredient. It was refreshing and nice to drink.
Packaging
Kindee Brownies was packaged with colorful plastic bag. It does attract customers as it
was nicely decorated.
youtube link: http://www.youtube.com/watch?v=wmqd8pR8r0Y&feature=youtu.be
Page | 9

11. Pricing
Products
Waffle
Brownies
Oreo Milk Shake
Dress
Study Chair
Cost Price (RM)
1
0
1.3
30
0
Pricing Price (RM)
4
3
5
39.9
100
Price setting is one of the most difficult parts of the project as the price of the
products will decide the numbers of customers to buy the products and the profits gained
from the sales. The price of the products cannot be too high as if the pricing is too high,
there will be no customer to buy the products and if the pricing is too low, we will not
gain profits from the sales. So, for our products we had two sponsored products which are
brownies and study chairs. For the pricing, from the table above, the price for each
product is roughly 2 or 3 times the cost price of the product so that we can earn back our
money and increase the profit and to cover our expenses. We had our pre-selling before
the charity drive and the price for the waffle during the first day of pre-selling is RM 3.00,
then we risen our price to RM 4.00 each as the sales during the first day of pre-selling is
good. After our first day of our charity drive, our products did not meet our target and the
sales is quite low, we decided to lower down our brownies’ price as the brownies had the
least sales among the products from RM 5.00 to RM 3.00 to make the brownies easier to
sell out.
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12. PROMOTION
Before the charity drive, we had discussed and named our business "Bon Appetite" as we
are selling products that we have to make and homemade. To promote our business, we
also had designed our own logo.
This logo was used in our Facebook page profile picture. We also printed out our logo
into an A4 size paper and pasted it as a signboard at our shop. Besides that we also
promoted our products through Facebook page. Facebook enables us to spread and
promote our shop easily. As we got more than 40 likes for the page within a week. It is
one of our main tools to promote our shop
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13. We also made posters and promoted our product through Facebook. We pasted our poster
at our sign board of our shop too. So that people can able to see that we actually sells
those products and wanted them to buy from us to help the charity.
Our main marketing message would be "Please help the kids!". This will let the people
know that we are helping the kids from PPKKCTM to raise funds.
YouTube link for Promotions:
http://www.youtube.com/watch?v=wmqd8pR8r0Y&feature=youtu.be
Page | 12

14. SPONSORSHIP
For this charity drive, we had approached sponsorships from different individuals and
corporate entities. They are from our member’s parents and relatives and also the
company of baking brownie – Kindee’s Dessert.
First of all, we target our family members especially our parents for the sponsorship
because it is more convenient for us since they stay close to us and they definitely will
support us. In addition, we also asked donation from our relatives especially during
Chinese New Year when they visiting us. Asking donation from relatives during Chinese
New Year was a best time because mostly Chinese people will do charitable deed. In
addition, the best part of asking donation from parents and relatives is we can get cashes.
As for Kindee’s Dessert, they kindly sponsor us their products - five trays of brownies.
We target them because it is a smaller company and it is more easier to request for
sponsor compare to the big company. This is because small company we can just bring
along our sponsorship letters and direct face to face discuss with the owner. As for big
company, we need to wait for their response for few days because the requesting need to
send to the management department. Here is the sponsorship we had.
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15. Eelyn Cheong Siew Ying
Foundation in Natural & Built Environment
School of Architecture, Building & Design
Taylor’s University
No. 1 Jalan Taylor's
47500 Subang Jaya
Selangor Darul Ehsan.
Mr./Ms./Mdm.
Re: Requesting Product Sponsorship for Charity Drive Event
We, the students from the School of Architecture, Taylor’s University, are currently involved
in a fundraising event for our school project in February 2014. Therefore, we write this letter
with the intention to invite your company to become our sponsor in this event.
2. Our plan is to raise a total of RM2000.00 via sales of your products. All profits earned
during the event will be donated to the PPKKCTM (Pusat Penjagaan Kanak – Kanak Cacat
Taman Megah), a charity provide services to physically handicapped and disabled children
based in No. 2, Jalan SS24/10, Taman Megah, 47301, Petaling Jaya, Selangor, 47301,
Malaysia.
3. For your information, this charity was founded in 1997. The aim of the PPKKCTM is to
provide an environment for disabled children, for their difficulties to be recognized and for
them to be given equal status in society. PPKKCTM plans to move to a new premise in
Taman SEA, which will house all the residents and staff members under one roof as the
existing premise are not able to house the growing needs of the children in numbers.
PPKKCTM plans to build a one-stop centre on the piece of land they acquired and will have
five therapy rooms, education hall, workshops and more. The projects construction would
cost an estimated RM5-6mil.
4. As you can see, PPKKCTM plays an important role in our society. Therefore, we would be
delighted and it would mean a great deal to the shelter if you could assist us in any possible
manner.
5. I look forward to hearing your reply about our request. You may reach me at 017-4123378.
Thank you.
Sincerely yours,
Eelyn Cheong Siew Ying
(Group member.)
Page | 14

16. DISTRIBUTION
The products we sell are waffles, brownies, dresses, chairs and oreo milk shake. For the
flour to make waffles and chairs, we get sponsor from our group member, Nicholas Yap
Wei Tyng’s father. As for dresses and oreo milk shake, we used the sponsor’s money to
get the materials. Moreover, we also get the sponsorship of brownies from Kindee’s
Desert. The owner of the Kindee’s Desert, Miss Shikin delivered the brownies to
Taylor’s University Lakeside Campus the day before charity drive. We meet at the
Starbucks and collect the brownies.
The day before the charity drive, we packed the brownies in a small plastic bag and tied
with bendable wires. During the charity drive, around 7 o’clock in the morning, we
prepared the waffle’s flour in our house. The sales production will bring to the sale
location every morning (8 o’clock). It takes us about ten minutes to arrive our sale
location from the house, which the distance is just a stone’s throw away.
We delivered our product to customers using face to face service. The customers
approached our booth and bought our products directly. The waffles were freshly made
with waffles machine. As for dresses, we sell them at our booth and by online.
Throughout the charity drive week, we took turns to get donation from people in the
campus while the others stayed at the booth to sell the products. We get most of the
donation from the people in bus stop. There more people buying our waffles during peak
hours which were breakfast time.
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17. Green Measure
During charity drive event, our main products are waffle and brownies, and we
used paper bags and plastic bags to deliver our products. We also used disposable gloves
to handle our food to keep the food hygiene. Although using plastic disposable gloves are
not so environmental friendly but to keep the food hygiene, we must use it so that the
customers feel safe while enjoying our product. For the packaging of the waffle, we used
paper bag to put in the waffle and it is a more preferable choice rather than using the
plastic bag as it is healthier as putting hot food in the plastic bag will release chemical
substance that will harm our health. For the brownies, we used transparent plastic bags
for packaging so that the customer can see through the plastic and know the product
inside the plastic bag and plastic bags are printed with flowers motif. For the Oreo milk
shake, we used the plastic cup instead of paper cup so that the customers can look
through inside.
Using plastic bags and plastic cups in fact are not so environmental friendly
compared to paper bags and paper cups because plastics are not biodegradable like paper
but we have to use plastic bags and cups so that the customers can look through and
know what the products we are selling.
Other than that, to reduce the product waste, we only prepare the sufficient
amount of the waffle ingredients so that there will be no waste of food and we tried to sell
all our waffle within the day so that the waffles we prepared are fresh. For the brownies,
as it is already packaged and sealed, so the brownies did not have to sell it out on the
same day as the brownies can be stored for several days. As for the Oreo milk shake, to
prevent the product waste, the producing volume of the Oreo milk shake is very small
which around 5 to 15 cups per day.
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18. Human Resource Planning
Project Manager
(Ensure that the shop runs smoothly
and order products from suppliers)
Eelyn Cheong Siew Ying
Executives
Accountant
Sales
Advertising
(Communication and sells
product to customers)
(Controls financial issues and
records transactions)
(Promotes products through
social media and create posters)
Nicholas Yap Wei
Tyng
Chia Wee Min
Wong Voon Yin
Bon Appetite Organization Chart
Page | 17

19. Referrences
PPKKCTM - Pusat Penjagaan Kanak-Kanak Cacat Taman Megah (Charity). 2014.
PPKKCTM - Pusat Penjagaan Kanak-Kanak Cacat Taman Megah (Charity).
[online] Available at: http://www.ppkkctm.info/ [Accessed: 21 Feb 2014].
Page | 18

20. Evaluation of Result
Profit and Loss Statement of Teen Driven for the period ended 24th November 2013
RM
Revenue
Sales
(-)Less: Cost of Goods
Waffles
Oreo
RM
919
140
26
166
753
Gross Profit
(+)Add:
Donation Revenue
Sponsor Revenue
873
700
1573
2326
(-)Less: Expenses
Packaging
Decoration
Electricity
Transportation
Net profit
65.8
20
152.2
100
338
1988
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21. DAY
1st day
(preselling)
2nd day
(preselling)
3rd day
(preselling)
4th day
5th day
6th day
Quantity
PRODUCTS
Total Amount ( RM )
Total Sales ( RM )
9
Waffle - RM 3.00 each
27
Our
28
Waffle - RM 4.00 each
112
112
1
5
49
5
19
15
24
27
30
1
Brownies - RM 5.00 each
brownies - RM 5.00 each
Waffle - RM 4.00 each
Oreo - RM 5.00 each
Brownies - RM 3.00 each
Oreo - RM 5.00 each
Waffle - RM 4.00 each
Brownies - RM 3.00 each
Waffle - RM 4.00 each
Study Chair - RM 100.00 each
5
25
196
25
57
75
96
81
120
100
5
246
228
301
For the first day of our selling, which is pre- selling, we sold out 27 waffles at RM 3.00.
After we sold out these 27 waffles, we found out that selling waffles at RM 3.00 did not
make us many profits so we decided to raise the price of the waffle from RM 3.00 to
RM4.00. For the second day which is also our pre- selling, we sold out 28 waffles and
this prove that the price RM 4.00 for the waffle is affordable and we do sold out all of our
products. Coming to the 4th day of our selling which is also the official selling day for our
charity drive. As the table above shown, waffles had become our most profitable products
which we sold 49 pieces on that day and for the following days, the waffles were still our
best selling products. After 6 days of selling, the most profitable product is waffles which
help us earned RM 372 around 1/ 3 of our sales. Next come down to the second profitable
product which is brownies, RM 168, and lastly are oreo milk shake and study chair, both
earned RM 100 profits each. Our sales increased and were quite stable when the charity
drive is coming to an end.
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22. Appendix
Receipt from ambank for issuing
the cheque
Page | 21

23. Page | 22

24. Receipt from house of ingredient
for the packaging
Page | 23

25. Receipt from aeon for waffle
ingredient
Page | 24

26. Receipt for our injection
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27. Receipt for our injection
Page | 26

28. Receipt from Pusat Penjagaan
Kanak Kanak Cacat Taman Megah .
Page | 27