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Mobile Branding
Why you should care, What it is, What you can do
Crystal Anderson
SEER Interactive
www.SEERInteractive.com
30 Second Background:
• Spearhead PPC Team at SEER Interactive
– AdWords & adCenter Qualified Company
– PPC, SEO, Analytics
• Began PPC career in 2006
– SEO, Media, Analytics & Biz Dev Background
• International Experience in B2B, B2C,
E-comm PPC Accounts & budgets from a
few thousands to six figures
This is Hoagie. He’s made me
miss a few recent #PPCchats
Why Care About
Mobile Branding?
“Insight Express research shows that mobile
campaigns offer an average 14% increase in
brand favorability and 21% increase in
purchase intent.” - Google
What Is It?
It’s Search It’s Display
It’s Tying Online &
Offline Branding
Together
Great, What Does
That Mean?
What You Should Think About:
What messaging do you use offline & can you
use it (or variation of) for PPC efforts?
What is the goal?
Think outside the world of AdWords
Admob options
What’s The Point of
Mobile Branding?
It’s About Creating Awareness
Who Is your audience?
Where are they?
How are they using their Mobile
devices?
How can you reach them?
Banner Ads
It’s About Engagement
How do you engage prospective
customers with your Brand?
Is it a video?
Is it an expandable banner?
Is it within a Mobile game?
Click to Video
Expandable Banners
It’s About Interaction
How do you get prospective customers
to interact with your Brand?
What is a meaningful interaction?
Click to App
Click to Landing Page & to Call
It’s About Creating an
Experience
What impression of your Brand do you
want to leave?
Video Interstitials
Thank you!
Ask Me Anything, Anytime:
• Twitter: @Crystala
• Email: crystala@seerinteractive.com

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