This document discusses strategies for getting online coverage and marketing through public relations outreach. It recommends starting with defining a clear strategy and targeting the right audience. Traditional methods like mass emails and press releases are less effective than finding the right influencers through advanced Google searches, then personalizing outreach emails to them. The emails should have a clear call to action and add value for the recipient without wasting their time. Ongoing refinement of targeting and outreach tactics is important to success.
The Who What Where When And Why Of Social Media Lead GenerationAbhishek Shah
Social Media is the place to be for lead generation. Each platform offers insight and information about thousands of potential prospects, and it’s all right there waiting for you.
But in order for your strategy to be efficient and effective, you have to identify the 5 W’s of your lead generation: Who, What, Where, When, and Why.
This SlideShare will give you a brief breakdown of what these elements are and how to use them to your advantage.
How To Get Clients & Sell Without Selling (Social Selling)Jane Frankland
http://jane-frankland.com Let's look at how to sell! If you're interested in how to get more clients, sell without selling and social media marketing, then this is for you.
If you want to change the feast and famine lifecycle you regularly experience; modernize the way you sell and create just ONE system for client generation that you can use over and over again, instead of having to 'reinvent the wheel' each time you go to market then watch the presentation.
In it I'll be sharing how you can:
1. CREATE: How to create a personalized Client and Lead Generation Plan that focuses on attracting your ideal clients, growing your email list and gearing you up to sell more. This will revolutionize your lead generation process and enable you to obtain security with your income.
2. ATTRACT: I'll share with you how you can free yourself from cold calling and endless networking events, and enable sales with speed, plus I'll give you a brand new "Social Media Quick Tip" that I've never shared on a free webinar yet. This one tip recently landed me a 7-figure client and is guaranteed to help you attract your ideal clients on any social media platform.
3. PROMOTE: Learn how to create a quick and easy "Social Media List Building Funnel" to grow your email list and in turn your sales.
4. SELL: Find out how to create posts, status updates and tweets to sell your programs, products and services via all the social channels. These are what I call your social media daily wins and you can be certain that you'll not feel in the slightest bit salezey whenever you use them.
Thanks for watching!
The Who What Where When And Why Of Social Media Lead GenerationAbhishek Shah
Social Media is the place to be for lead generation. Each platform offers insight and information about thousands of potential prospects, and it’s all right there waiting for you.
But in order for your strategy to be efficient and effective, you have to identify the 5 W’s of your lead generation: Who, What, Where, When, and Why.
This SlideShare will give you a brief breakdown of what these elements are and how to use them to your advantage.
How To Get Clients & Sell Without Selling (Social Selling)Jane Frankland
http://jane-frankland.com Let's look at how to sell! If you're interested in how to get more clients, sell without selling and social media marketing, then this is for you.
If you want to change the feast and famine lifecycle you regularly experience; modernize the way you sell and create just ONE system for client generation that you can use over and over again, instead of having to 'reinvent the wheel' each time you go to market then watch the presentation.
In it I'll be sharing how you can:
1. CREATE: How to create a personalized Client and Lead Generation Plan that focuses on attracting your ideal clients, growing your email list and gearing you up to sell more. This will revolutionize your lead generation process and enable you to obtain security with your income.
2. ATTRACT: I'll share with you how you can free yourself from cold calling and endless networking events, and enable sales with speed, plus I'll give you a brand new "Social Media Quick Tip" that I've never shared on a free webinar yet. This one tip recently landed me a 7-figure client and is guaranteed to help you attract your ideal clients on any social media platform.
3. PROMOTE: Learn how to create a quick and easy "Social Media List Building Funnel" to grow your email list and in turn your sales.
4. SELL: Find out how to create posts, status updates and tweets to sell your programs, products and services via all the social channels. These are what I call your social media daily wins and you can be certain that you'll not feel in the slightest bit salezey whenever you use them.
Thanks for watching!
Put Content Marketing To Work On Your WebsiteNewt Barrett
This is a presentation targeting small business owners and executives to help them think about how to use content marketing to improve the effectiveness and appeal of their websites.
Today's consumer actively dislikes boring marketing. This presentation offers a way to completely transform you marketing into a Wow! experience that generate leads.
Jen Capstraw – Humanization is the New PersonalizationEmailing 2020
Relevance is the key to email marketing engagement, but brands that really stand out are taking their personalization game to an entirely new level. The hot new trend in marketing strategy? Good, old-fashioned respect and kindness. Empathy, dignity and morality are at the heart of today’s sophisticated growth marketing strategies that aim to build human connections and drive long-term relationships to stand out in a transactional world.
Inshan Meahjohn | Motivational blogs entrepreneurs should followInshan Meahjohn
Being a businessperson is not as easy as it seems. Entrepreneurs can feel disillusioned by all the challenges refusal they face while attempting to construct something new. In fact, sometimes it becomes harder to find that inspiration to move forward says Inshan Meahjohn. But not to worry!
Trust is the foundation of every good relationship. In personal life and in business.
Many business professionals have to handle clients and bosses that don't trust them. It usually takes a long time to build trust with them. This slideshare will show you 6 proven ways to build trust with clients, co-workers and bosses.
From Vanderbilt University: Jenny Mandeville and Anna Whinnery's presentation at the CASE III conference in Nashville, Tennessee on February 14, 2016. The topic is social media advertising and marketing for higher education professionals.
5 Tips to Help You be Successful With Affiliate Marketingwawan suwanda
5 Tips to Help You be Successful With Affiliate Marketing
There are tons of affiliate marketing tips floating around the internet and most of them provide pretty good advice. These 5 tips are not your common tips that you see everywhere, but they definitely should be incorporated into your affiliate marketing strategy.
To learn more about affiliate marketing, please visit :
http://makemone.net
Traditional sales is good - but it's dead. What works is first educating customers. In today's digital economy much of that education is delivered through social content. In this master class Ramon shares his proven principles for using engaging content to make sales! Attendees leave with practical insight to take their businesses to the next level using social content. Social content marketing takes time, focus and a plan of action to work and work well - Ramon helps understand this in a simple, energized and humorous presentation. By attending this session, attendees will leave with practical take aways of using social media as a powerful tool for sales and branding. Ramon's unique take on social media will leave attendees with a fresh perspective and insight on using content (including video and more) to generate more sales in their business.
People love the notion of the sole innovator, but this notion is wrong. Successful companies are usually started, and become successful, with the contributions of at least two people. Yin and yang, maker and seller, dreamer and pragmatist — call it what you will. After the fact, people may recognize one founder as the innovator, but it takes a team to make a new venture work.
Derek Sivers, the co-founder of CD Baby, said it best: “The first follower is what transforms the lone nut into a leader.”
In some instances the first follower is the first customer, but most often the first follower is the second employee of a company — that is, the co-founder.
There are few factors that can make a company more successful, fun, and epic than an awesome co-founder. There are few factors that can make a company more unsuccessful, aggravating, and pathetic than an incompetent, lazy, or dishonest co-founder.
This SlideShare explains the art of the picking a co-founder and is part of the LinkedIn Influencer series for #mystartupstory.
Photo credit: https://www.flickr.com/photos/jrmllvr/
Small Company, Big Impact--Core Values in Action at PulsePointTom Morselli
Engineers. Pixel perfectionists. Code ninjas. Deal closers. Talent hunters. Data scientists. Media gurus. We strive everyday to create work that makes our clients happy, our teams happy and most importantly, ourselves happy. We celebrate individuality and cultivate a corporate culture that is nothing short of awesome. We’re a small company where every employee makes a BIG impact.
Join us if you’re up to the challenge.
Put Content Marketing To Work On Your WebsiteNewt Barrett
This is a presentation targeting small business owners and executives to help them think about how to use content marketing to improve the effectiveness and appeal of their websites.
Today's consumer actively dislikes boring marketing. This presentation offers a way to completely transform you marketing into a Wow! experience that generate leads.
Jen Capstraw – Humanization is the New PersonalizationEmailing 2020
Relevance is the key to email marketing engagement, but brands that really stand out are taking their personalization game to an entirely new level. The hot new trend in marketing strategy? Good, old-fashioned respect and kindness. Empathy, dignity and morality are at the heart of today’s sophisticated growth marketing strategies that aim to build human connections and drive long-term relationships to stand out in a transactional world.
Inshan Meahjohn | Motivational blogs entrepreneurs should followInshan Meahjohn
Being a businessperson is not as easy as it seems. Entrepreneurs can feel disillusioned by all the challenges refusal they face while attempting to construct something new. In fact, sometimes it becomes harder to find that inspiration to move forward says Inshan Meahjohn. But not to worry!
Trust is the foundation of every good relationship. In personal life and in business.
Many business professionals have to handle clients and bosses that don't trust them. It usually takes a long time to build trust with them. This slideshare will show you 6 proven ways to build trust with clients, co-workers and bosses.
From Vanderbilt University: Jenny Mandeville and Anna Whinnery's presentation at the CASE III conference in Nashville, Tennessee on February 14, 2016. The topic is social media advertising and marketing for higher education professionals.
5 Tips to Help You be Successful With Affiliate Marketingwawan suwanda
5 Tips to Help You be Successful With Affiliate Marketing
There are tons of affiliate marketing tips floating around the internet and most of them provide pretty good advice. These 5 tips are not your common tips that you see everywhere, but they definitely should be incorporated into your affiliate marketing strategy.
To learn more about affiliate marketing, please visit :
http://makemone.net
Traditional sales is good - but it's dead. What works is first educating customers. In today's digital economy much of that education is delivered through social content. In this master class Ramon shares his proven principles for using engaging content to make sales! Attendees leave with practical insight to take their businesses to the next level using social content. Social content marketing takes time, focus and a plan of action to work and work well - Ramon helps understand this in a simple, energized and humorous presentation. By attending this session, attendees will leave with practical take aways of using social media as a powerful tool for sales and branding. Ramon's unique take on social media will leave attendees with a fresh perspective and insight on using content (including video and more) to generate more sales in their business.
People love the notion of the sole innovator, but this notion is wrong. Successful companies are usually started, and become successful, with the contributions of at least two people. Yin and yang, maker and seller, dreamer and pragmatist — call it what you will. After the fact, people may recognize one founder as the innovator, but it takes a team to make a new venture work.
Derek Sivers, the co-founder of CD Baby, said it best: “The first follower is what transforms the lone nut into a leader.”
In some instances the first follower is the first customer, but most often the first follower is the second employee of a company — that is, the co-founder.
There are few factors that can make a company more successful, fun, and epic than an awesome co-founder. There are few factors that can make a company more unsuccessful, aggravating, and pathetic than an incompetent, lazy, or dishonest co-founder.
This SlideShare explains the art of the picking a co-founder and is part of the LinkedIn Influencer series for #mystartupstory.
Photo credit: https://www.flickr.com/photos/jrmllvr/
Small Company, Big Impact--Core Values in Action at PulsePointTom Morselli
Engineers. Pixel perfectionists. Code ninjas. Deal closers. Talent hunters. Data scientists. Media gurus. We strive everyday to create work that makes our clients happy, our teams happy and most importantly, ourselves happy. We celebrate individuality and cultivate a corporate culture that is nothing short of awesome. We’re a small company where every employee makes a BIG impact.
Join us if you’re up to the challenge.
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Natalie Alaimo
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)
The reason most business owner aren't getting results online is because they don't have a strategic plan for their online marketing and social media.
In this presentation we cover the 6 steps to creating a rocking online marketing plan plus a Facebook Content Strategy and Specific Facebook Apps
Social Media In 10 Minutes Per Day - Facebook Marketing Made Easy - Virtual A...Natalie Alaimo
Social Media In 10 Minutes Per Day - Facebook Marketing Made Easy - Super Simple Strategies To Attract New Clients & Sales From Facebook.
This presentation was delivered live at the annual Virtual Assistance Conference in Brisbane Qld March 2014.
The 7 Surprising Ways to Succeed with Social Media For Event PlannersLikeable Local
For event planning professionals, social media can sometimes seem daunting. There are many tried and true methods to the business, and it can be hard to try something new. In this webinar, The 7 Surprising Ways to Succeed with Social Media for Event Planners, Likeable Local Marketing Manager Beth Henderson will show you that using social media for your event planning business is really just the same principles you know and love, just on a different platform.
The Rules of Engagement: How to leverage social media to grow your businessTrish Saemann
A presentation was given to femfessionals/Charlotte. An overview on effectively using social media to increase brand visibility, lead generation and how to position YOU as an expert in your field.
A presentation about some of the leading practitioners of content marketing - what are their secrets, their lessons and their hacks.
This presentation was delivered at a webinar for BrightTalk in March 2012.
This presentation is from Performance Marketing Summit 2014 in Austin, TX (April 23, 2014). Session description: During this session, you will learn how to find your unique voice as a business leader and use it to make an impact on your community both online and offline while growing your profits.
There are many reasons why salary transparency is important to us, but the biggest catalyst for launching a Compensation Strategy at Seer was – surprise, surprise – the data. But not cold, emotionless data in this case. This data reflected the often uncomfortable feelings surrounding salary.
According to employee feedback from our annual engagement surveys, the team consistently reported that they felt confused and dissatisfied about their compensation. It was critical for us to bring transparency to compensation decisions at Seer, and now we’re excited to share it publicly.
See how Emily Allen, Director of People Operations at Seer, navigated the launch of our Compensation Strategy - including company-wide salary transparency - in this slide deck that was presented to the company.
And to see a video interview and summary of her experience, in her own words, visit http://www.seerinteractive.com/labs/about/salary-transparency/?utm_source=slideshare&utm_medium=shared+resource&utm_campaign=seer+labs
What Happened When We Un-Optimized Our Meta DataSeer Interactive
An SEO company "un-optimizing" their own website—say what? Check out what happened when we got rid of keywords in our meta data. See more about it on our blog: seer.is/un-optimized
Oli Gardner has a talent of making the future, in all its machinations and i-Robot-esque imagery, seem like an interesting, smarter, more intuitive world than today. But before we started to chat about how the glass is clearly half full, Oli introduced four of most common (and very human) mistakes of CRO: testing opinions, not insights, testing the wrong things, stopping tests too early, and focusing on the surface level metrics versus lifetime value.
Sayf shared this presentation at Seer's August 11th 2016 event, Connect Convert & Quantify. Full recap here: http://www.seerinteractive.com/blog/event-recap-connect-convert-quantify/ And more information can be found here: bit.ly/og-seer
Sayf Sharif, Seer’s own Director of Analytics, gave our audience the rundown of the why’s, what’s and how’s of optimizing conversions with Analytics. That is, after he shared a personal anecdote about why it’s not a great idea to track your wife’s contractions “then disagree with her assessment of labor progression by pointing at a chart you just made”. The big takeaway here? Just because you can measure something, doesn’t always mean you should.
Sayf shared this presentation at Seer's August 11th 2016 event, Connect Convert & Quantify. Full recap here: http://www.seerinteractive.com/blog/event-recap-connect-convert-quantify/
Using PR to Build Your Brand & SEO Efforts | #SeerCCQSeer Interactive
For Lexi Mills, public relations powerhouse and Sr. VP Digital Strategy at Manyminds’s North America division, one of the best parts of PR and SEO back in the day was the cats. Specifically, viral content involving cats. While that kind of content builds links, it doesn’t do much in terms of longevity or building your brand.
Lexi shared this presentation at Seer's August 11th 2016 event, Connect Convert & Quantify. Full recap here: http://www.seerinteractive.com/blog/event-recap-connect-convert-quantify/
This presentation offered a few quick tips / strategies to gain links to your great content for SEO / Inbound Marketing professionals. Then with that time freed up, we go into how to produce amazing content.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
1. Convince you that online marketing isn’t that much different than offline “real world” marketing
2. To convince you that it’s not that hard, and it’s actually pretty fun!
Anyone who’s ever started a business, a charity, a fundraising group… you know that that old mantra “if you build it, they will come”
Is LIES. Nothing is that easy. You have to work for it.
You have to think about your brand & your design for your target audience
You build you store, your brand
Just like how you build your website
You have to think about your brand & your design
Prime real estate
Finally, the big one
You have the marketing communications mix
It works pretty much the same. Adam talked about on-site stuff today, Aaron talked about advertising. I’m going to get into that PR side of things, blogger/journalist outreach.
Hopefully I’ve convinced you that online and offline marketing are pretty similar, so you shouldn’t be too scared. Now onto the bigger challenge….
Now to convince you that it’s easy & fun!
Specifically, that online PR outreach is easy and fun
Now to convince you that it’s easy & fun!
Choose a list of journalists, blast them with a press release, hope for the best
Pick an easy strategy (Guest posts!), pick a quick lists (mom blogs!), blast them with an email …. And hope for the best
This is how we operate at SEER. We strategize, we build smarter lists, we send smarter outreach, we evaluate, and then we try again
First step, define a strategy. Think about what you have to offer. News, something that people will be interested in A product that will make people’s lives easier An interesting infographic that has fun and newsworthy facts or simplifies a process
Who really cares about what you’re offering? Don’t just say “moms” or “journalists” … the beauty of online PR and SEO is that we can take a much more sophisticated approach here.
To figure that out, you need to ask yourself what you’re really selling
Charles Revlon: In the factor, we make cosmetics… in the drug store, we sell hope
DeWALT…. They sell drills…. But what are they really selling? Not drills but HOLES Holes that will help families hang pictures of their loved ones They’re selling DIY furniture that young families can build, desks and tables where they’ll gather to make memories.
Once you figure out what you’re really selling, it’s pretty easy to figure out who will care.
The next step, once you figure out who will care, is figuring out how to FIND those people
You’re a smart, sophisticated searcher. You can take your Googling to the next level to find people.
So let’s say I make a cloth diaper. (note I just randomly found this on the internet) But they seem to have their marketing pretty well figured out.. Prevents toddler streaking!
And I COULD do a search like this….
So I could just search for “mom blog” and find sites like this
But this isn’t just a product for mom bloggers. It’s a product for mom bloggers who have babies and toddlers and care about eco-friendly products
To something more like this
And I’m going to get awesome, relevant results like this
Look how great advanced Googling is! Once you have a straetgy, and you know your audience, you can use advanced googling to build super relevant lists.
You can search for “advanced queries” to find a bunch of step-by-step guides that will walk you through that query. From there you can use a spreadsheet, a notebook, whatever tool you want to keep track of “your list”
Now it’s time for outreach. The part that freaks people out, the part of PR and SEO that non-writers hate.
There are tons of articles out there are bout how to do it right. (Finding the articles for this slide was fun, I learned that I could become an outreach super hero. Also that someone else called it “the least sexiest way to building links” which I feel like is unfair.”
What I’m getting at, though, and this is a big idea… is that, there are all these guides out there about outreach. How to write. What to do. How to trick people into opening your email…. And what I’m telling you today is that, those tips, you don’t need them.
Do the work to figure out a good strategy and the right audience for it
Outreach emails matter less I mean think about it…. If you’re telling somebody “This is awesome and I think you’ll think it’s awesome” (and they will actually think it’s awesome), you don’t have to do a lot of convincing, you know? Imperfect grammar can be forgiven. Short emails are fine. Let’s go back to that old SEO way of having a big list and hoping for 5 links… you’d have to write a super long email explaining what you’re offering, why it matters, why people should trust you…. But if you have a more targeted list, those people are going to see the value right away, you’ll need to do less convincing. You can be more succinct. You can save time and energy on both ends.
Don’t you worry, I still have some tips for you. You still want bloggers and journalists to write about your website, business, cause….
Let’s start at the top! Subject lines
Are you reaching out to a journalist, or a hobby blogger? What do I mean by this?
Journalists and full time bloggers have inboxes full of PR pitches
This is one of my busy blogger friend’s blog inboxes. As you can see, it’s all pitches. What does she do every day? Skim it to see if anything stands out and seems relevant. THEREFORE: subject lines for journalists and full time bloggers: Have to be newsy. Have to catch their eye. Use numbers whenever you can. If it’s relevant to them and interesting & newsworthy sounding, they’ll open your email.
Bloggers use their normal inboxes. Even if they have a fancy email, like frugalmomblog@gmail.com... It probably just forwards to their normal inbox.
Which often looks something like this. (This is my inbox) So for subject lines for these guys “Infographic for Blog Name” works really well, because it calls out that it’s for their stie and will catch their eyes
So, this is what I’m talking about. You should hit journalists with actual news. Bloggers with context that you’ve got something for their blog.
Now onto the message body
Let’s start at the top! Subject lines
This is one I use a lot. Don’t ask for 11 things, ask for one thing. Avoid informatino overload
Now onto the message body
1. Timing.. Think seasonality, nobody wants to write about Halloween in March. 2. Significance – does it affect a ton of people? 3. Proximity = location, Baltimore papers won’t care about a smalll Philly biz 4. Prominence, famous people get covered, even when they do boring stuff 5. Human Interest – we love a good story that touches our hearts
If you can’t be any of those things, at least be interesting or helpful
Share a guide that will help people out
Offer up some cool, interesting facts
Write like you’re writing to your manager or your boss
Be professional, be nice
Don’t waste their time
Always add value. You’re offering them news to share with their readers, that’s great. Maybe you have a tool. Just think abuot how you’re helping them aren’t. If you aren’t being helpful, try again.
And that’s all you need to know. Learn from your email success and repeat. Do it again.