Marketing in the Moment
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The document discusses how marketers can reach their audience across multiple devices throughout the day. It notes that the average US household now has 5.7 internet-connected devices. It provides examples of how people may use different devices throughout the day, from tablets in the morning to phones on public transportation. The document emphasizes that marketers need to have a strategy for multiple devices and media types, tailor ads and landing pages for different devices, and make use of features like bid modifiers and ad extensions to better target audiences across media.
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Marketing in the Moment
- 1. marketing in the moment using the web to reach your audience 24/7 aaron levy @bigalittlea
- 2. @bigalittlea
- 5. how many devices do you use to go online?
- 6. average us household? 5.7 internet connected devices (!!!) *source – NPD Group
- 7. start the day with your tablet, probably wake up, grab some breakfast and read the news
- 8. lets be serious, nobody wants to talk on the train
- 9. you guys would never do this right? unless you‟re on the schuylkill
- 11. discussing important business things, take your tablet for notes
- 15. repeat cycle
- 16. home sweet home time for yoga
- 17. #couchpose
- 18. time for bed = time to sign off
- 19. we don‟t use devices at the same time or for the same things
- 22. use your own font design your own template
- 23. design your own template everybody shares with everybody
- 25. design your own template enter enhanced campaigns
- 26. design your own template The real reason why I think the tablet thing happened…?
- 27. some people don‟t like enhanced campaigns
- 29. avg. cpc‟s increase 6% in 2 months* google stock increases 15%... *source: adobe digital marketing study
- 30. success in a multi-device “enhanced” world
- 31. #1 – set goals no, seriously.
- 32. #2 – make your website work, and work well. i mean really well
- 33. google will penalize your quality score for a bad mobile site
- 34. #3 - pick your marketing mix, have assets to support everything
- 36. lets make banners ooh shiny logo make sure our ceo‟s head is on there one re- marketing ad is enough right?
- 41. #4 – what ad shows what person and what keyword
- 42. computer & tablet search? same as it ever was
- 43. high volume high bids high profits!
- 44. design your own template ads dominate mobile serps
- 45. design your own template bid modifier ftw
- 46. design your own template #5 - create mobile specific ads with mobile specific landing pages
- 48. design your own template #6 – extend your ads with adwords extensions
- 51. design your own template mega sitelinks!
- 52. design your own template call extensions can sleep at night!
- 54. #7 – be a creep
- 60. the fun has just begun
- 61. design your own template bid modifiers (+ regular bidding)
- 62. design your own template modify bids +1800% (!!!) or -100% (exclude)
- 64. design your own template 3 steps to prepare for the future
Editor's Notes
- You’re on the way to work. Sitting on the train, likely still a tablet. On the go on the street, probably checking your phone.In your car, HOPEFULLY none of the above but if you take 76, lets be serious it’s probably still a tablet
- In your car, HOPEFULLY none of the above but if you take 76, lets be serious it’s probably still a tablet
- You get to work and you sit down at your computer. Do you have a laptop or a desktop?
- You’re on the way to work. Sitting on the train, likely still a tablet. On the go on the street, probably checking your phone.In your car, HOPEFULLY none of the above but if you take 76, lets be serious it’s probably still a tablet
- You’re on the way to work. Sitting on the train, likely still a tablet. On the go on the street, probably checking your phone.In your car, HOPEFULLY none of the above but if you take 76, lets be serious it’s probably still a tablet
- Hop over to lunch, you’re at a café munching on a sandwich and reading Gawker on your tablet
- Back to the office for power computer time and some serious work.
- On the way home, do the whole commuter thing again
- Get home, have some nice dinner with (lord willing) no screen. Then you set up shop taking my personal favorite Yoga Pose.
- AKA Couch Pose. Nestled up with your tablet.
- AKA Couch Pose. Nestled up with your tablet.
- Some people don’t like enhanced campaigns, primarily for this reason tablets
- Some people don’t like enhanced campaigns, primarily for this reason tablets
- AKA Couch Pose. Nestled up with your tablet.