An SEO company "un-optimizing" their own website—say what? Check out what happened when we got rid of keywords in our meta data. See more about it on our blog: seer.is/un-optimized

1. What Happens When You Un-Optimize Your Meta Data
Or… “That One Time That SEO Agency Intentionally Took Keywords Out of Their Meta Data”

2. What we did

3. “Un-optimized” our top-level nav pages
removed keywords from our meta titles and meta descriptions for 14 of our core website pages such
as the home page, about page, and services pages.

4. /analytics/
/about/team/
/about/clients/
/about/community/
/contact/
/labs/
/services/
/careers/
/case-studies/
/about/
/about/team/wil-reynolds/
/services/seo/
/services/ppc/
/

5. Examples

6. Before After

7. Before After

8. Before After

9. Before After

10. Why we did it

11. © 2015 Seer Interactive • All Rights Reserved • Page 11
1) Branding: Better alignment with brand and vision
2) Low-risk: Organic traffic is not a meaningful source of leads or revenue for
Seer

12. The impact

13. © 2015 Seer Interactive • All Rights Reserved • Page 13
Metric Avg % Change Avg
CTR -17.4% -0.02%
Average Position +5.9% +0.29
Number of Ranking Keywords -27% -31.64
Organic Traffic +3.5% -6.14
Organic Leads -17.3% -0.35

14. Conclusions

15. Updating our meta data had
little significant impact on our leads
and no impact on revenue.

16. For more, visit:
http://seer.is/un-optimized