The document emphasizes the importance of creating high-quality content that continues to engage audiences over time, rather than just focusing on short-term campaigns. It discusses strategies for leveraging existing content, building targeted audience lists, and utilizing social media for effective outreach. Additionally, it highlights the potential of great content to be widely shared and copied, suggesting that production of desirable content is key to successful marketing.

1. Hit goals, be lazy with great content
1

2. Companies do RCS and forget
http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/

3. 3

6. “Campaign” Mentality Leads to This
http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/

7. Great content that gets ignored breaks
my heart
7

9. Campaign never ends

10. Go Find your old content that is still
helping people & getting shared
(Topsy)

11. Wait?!! My
old content
is my highest
performing
content?

13. Build Look-a-Like Audiences

14. Really Advanced, fire a pixel at 50%
scroll and build audience lists to
remarket to when you update it.

15. PAID SOCIAL VS OUTREACH

16. Encourage Photo Theft!

17. Photo Library - Travel
Build a great photo library, advertise it to
journalists and bloggers who have written
10x on this region in the last year.

18. @hannah_bo_banna
1
8

19. Copied Images for the taking
1
9

20. Logo + Sponsorship -> @adammelson
2
0

21. 2
1

22. 2
2

23. 2
3
OUTCOME

24. Do it to a competitor!
(Build a biz case for your boss/client)

25. 2
5
GREAT CONTENT GETS COPIED

26. 2
6

27. 2
7

28. copyscape
When you produce content people
actually want it gets copied.
2
8

29. Misspelled domains -> @Allie_OBrien
2
9

30. Misspelled domains
3
0

31. Misspelled domains
3
1

32. Build a list of influencers
Use Buzzsumo get their twitter handles
Full Contact to match Twitter to Email
(Gmail plugin)

33. Upload your email list
Takes 5 minutes, build in
Twitter – 500 audience min
Facebook – 20 audience min
Adwords – 1000 audience min

34. 2 Layers
1 (in my email list)
2 (influencer).
Great targeting opp

35. 3
5

41. Check Buzzsumo, do they share
stuff from others often

43. © 2015 Seer Interactive • All Rights Reserved • Page 43
Catch someone on a slow day

45. I’ve only spent $75.12 bux to get 57
clicks from people who work at
companies with high amplification
rates.
Pace is 38/mo.

47. Should I bid the minimum
suggestion on Twitter? YES
More targeted = more $$$, others
want to target them too

48. Must be better than this!!
4
8

49. Bloggers worth outreaching to

50. Laziness is not possible without epic
content.

51. ORGANIC IS COSTLY!

57. https://www.flickr.com/photos/abradyb/3604783784/

66. How do you feel about
seriouseats.com?
Would you ever go there again?
Why?

67. © 2015 Seer Interactive • All Rights Reserved • Page 67

69. Does the content level you up?
If you made better steaks, might you get
more compliments?
How do you feel when you get compliments?
Makes me feel better about myself, I attribute
that to Setiouseats.com

73. MEDIOORBITAL FRONTAL CORETE
IT’S WIKIHOW!!

75. 7
5

76. 7
6

77. 7
7

78. 7
8
Make it