This document provides an overview of mobile app development including the benefits of apps, the app development process, and strategies for monetizing apps. Some key points covered include: - Mobile apps offer businesses opportunities for customer engagement, brand visibility, and revenue generation. - The cost of app development depends on factors like the type of app, features, and whether an outside developer is hired. - Getting an app listed on the Apple App Store requires following guidelines and ensuring the app is simple, original, and inoffensive. - Both Android and iOS are important platforms, but developers should start with one platform based on budget and use testing to guide expanding to another platform.

1. Mobile Apps
Development

2. Agenda
• Why Mobile Apps?
• Cost
• Advantages and disadvantages of app development
• Getting App listed on the Apple App store; how easy or difficult is that!?
• Android or Mac?
• Do Apps really help?
• How long do I wait for my Apps to be built?
• Making money with Apps
• I have an App idea. Any takers?
• Funding for my App! Is that possible?
• What makes Apps work?
• Can I build my own Apps?
• Potential and future of Apps

3. Let's move beyond 'Brickbreaker' and 'Angry Birds'; Mobile Applications these days
offer more than 'where the mind can wander‘…

4. And this why you ought to have a Mobile App…
Smart phones are omnipresent
An array of possibilities to explore
Apps stores are popular
Excellent user-experience
Offers proximity
Enhances visibility

5. Cost of App Development
This would depend upon:
Type of App Hiring a developer
Design complexity
Functionalities App submission

6. Advantages of having an App
built
Revenue
Customer Engagement
New leads

7. Disadvantages
Limited only to mobile platform. But then
you have a website in place to counter this!
Requires customers to download it. Isn’t
that what you want?!?

8. Entering the Apple store
Here is what you need to do:
- Keep the App simple, and original
- Follow the rules– seriously!
- Make it inoffensive as possible
- Be patient

9. Android or Mac– which
platform?
Both platforms are equally important. However, base your decision on this:
- Availability of funds
Sufficient funds definitely favor investing in both.
Insufficient– otherwise!
-Testing
Before allocating resources to both platforms at the same time, test one for
response.
Gradually move to the second one.

10. Do Mobile Apps Really Help?
The trends below show that mobile Apps do work!

11. For business:
- Relationship building
- Loyalty building
- Brand reinforcement
- More accessibility and visibility
- Increase exposure
- Easy connect with on-the-go customers
- Repeat business
- Enhance social networking
For customers:
- Easy access
- Regular notifications
- Fast and one-touch access
Here are some more advantages– for Business and customers

12. How long to build an App?
This would depend upon:
- Scope of the project
- Complexity
- Design and graphics
- Documentation too affects time
- Integration with third party system
- Time for testing
- Any changes

14. Making money with Apps
Have an idea that strikes! You definitely make a lot of money.
A few examples of most loved players:
Fruit Ninja
300 million downloads
Revenue: Roughly 3 million dollars
Instagram
Launched in 2010, generated revenue of over 1 billion dollars before it was bought by Facebook
Secret to success-- simple, technically robust and highly useful
iFart
Over 110,000 hits in the first two weeks
Earned over 2 million dollars!
Angry Birds
Revenue of 2.5 billion dollars since inception; continues to be a rage!

15. I have an App idea. Now what?
Have a great App idea?
All you have to do is:
SHARE! -- With the right people to help you bring it to life

16. App funding
You are eligible, if:
- Your App idea is brilliant!
- Unique- Yes!
- Right vision
- Team expertise
- Management skills
- Plans in place- project, marketing and financial
- Proper corporate structure
- Execution plan

17. What makes an App work?
It differentiates

18. What makes an App work?

19. What makes an App work?
Customer

20. What makes an App work?
Branding

21. What makes an App work?
Revenue

22. What makes an App work?
Attracts new

23. What makes an App work?
Better customer

24. Building your own App
Tools to help you built an App:
- Buildanapp
- AppMakr
- MobileRoadie
- Swbapps
- Mobbase

25. Future of Apps
Download prediction

26. Future of Apps
Revenue prediction

27. Future of Apps
Something more to share
1.2 billion computing devices sold in 2012; smartphones and tablets out-shipped
PCs by 2-1
67% Customers support buying through a business with a mobile app
Companies without an App drive 61% of their mobile traffic to c
competitors
57% consumers won’t recommend a business with a poorly
designed mobile site