1. Mobile usage has increased dramatically in recent years, with 1.1 billion smartphone users in 2012. 24% of Black Friday online shopping and 20% of Presidential fundraising came from mobile devices. 2. The document discusses strategies for developing a mobile presence, including building apps, websites, and considering outsourcing versus doing it yourself. Key benefits of mobile include increasing loyalty, visibility, accessibility and exposure to on-the-go consumers. 3. Native mobile apps have advantages over mobile websites like functioning offline, push notifications, and always being visible on the home screen. The document provides an overview of decisions around app development and recommends resources for learning more.

1. M ob i le
g Li ve
Lon

6. 1.1 billion
smartphone
1.1 billion smartphone users
users

14. In 2012, 24% of all online
shopping on "black Friday" in the
US was done via mobiles (up from
6% two years ago

15. 20% of
Presidential
fundraising
came from
Mobile
donations

16. A third of US adults now own a tablet or e-reader
(up from 2% less than three years ago

20. Do you have a Mobile Strategy?

21. BRAVE NEW
WORLD

22. "People using a smart device don't think of
themselves as 'computer users,' therefore
you can't use the same conventions you'd
use in developing desktop software.

23. Drop-.down menus and elaborate help screens just
don't work on a smart device –
it's more like working an ATM machine
at the bank

24. Why Pick Mobile?
● Build membership loyalty
● Reinforce the “brand”
● Increase your visibility
● Increase your accessibility
● Increase exposure across mobile devices
● Connect you with on-the-go consumers
● Generate repeat business
● Enhance your social networking strategies

25. Mobile Apps: Function offline
Mobile Web Sites: Don’t
Mobile Apps: Function offline
Mobile Apps: Sites:le Push
Mobile Web Enab Don’t
Notifications for Direct Contact
Mobile Apps: Enable Push
with Customers Direct
Notifications for
Mobile Web Sites: Don’t
Contact with Customers
Mobile Web Sites: Don’t
Mobile Apps: Always visible on
your phone’s home screen
Mobile Apps: Always visible
Mobile Web Sites:homealways
on your phone’s Not screen
visible Web Sites: Not always
Mobile
visible
Mobile Apps: Appear in the
Apps Stores Appear in the
Mobile Apps:
Apps Stores
Mobile Web Sites: Don’t
Mobile Web Sites: Don’t
Mobile Apps: Allow full access
Mobile Apps: Allow full
hones hardware

26. FEATURES
Some Features
Push Notifications of content
Notifications of special events, launches,
meetings, webinars etc
One-touch access to your contact information
Geo location features
Fast, seamless appointment scheduling
Automatic recording of your next event etc
Automatic reminders
Embedded QR Code Scanner
Free one-on-one Chat

27. Mobile 101
● A mobile application can
be built for all platforms:
Iphone, Ipad, Android
phones and tablets,
Windows Tablet
● Native mobile
applications are different
than your website
● Information delivery is
more just in time
approach

28. Decisions:
Outsource, Do it Yourself, Get
Volunteers

29. Contracting Out
.

30. .
●
Expertise to ●
High Cost to
create a produce
Professional ●
May need to
app charge
●
Higher volume endusers to
of downloads cover costs

32. .
●
Learn new skill ●
Learning curve
●
Low direct Technology
cost investment in
cross platform
●
More control
●
Lack of human
resources
●

33. Doing it yourself
● Register as a developer with Apple, Google
Play, Microsoft and Blackberry.
● Cost varies per year from $25 to $99 per year
● Iphone and Ipad apps require a Apple
computer with 10.7 Lion OS to upload binary
files
● Can use user friendly app creation sites ie.
Http://www.ibuildapp.com Etc Free with
advertising or $99 per year

35. .
●
Expert help ●
Working with
●
Experience other people's
●
No learning schedules
curve ●
Difficult to
●
Registration manage people
with developer
sites

36. To Learn More
● Mobile Trends
http://www.itbusinessedge.com/slideshows/sho
w.aspx?c=87261
● Apple Developer
https://developer.apple.com/programs/ios/
● Google Android Developer
http://developer.android.com/index.html
● Death of the Internet
http://www.guardian.co.uk/technology/2012/dec/
09/smartphones-boom-bad-for-internet