This presentation is made to presenting the business plan for a google app 'YoursCollege' as a extension of an App at National Level.

1. Title Layout
Subtitle

2. How did you feel when you don’t
get an important news ?

3. Do you forgot about your
important Notices , Events and News ?

4. Are
Are you Looking for
Online Books Purchasing ?
EducationalWebsites ?
Internships ?
HolidayTripAdvisor ?

5. WellYou Can StopWorrying and
Start Enjoying Now
With

6. YoursCollege is a student platform
which drives an engaged student
, alumni, faculty and
educational websites
and companies community
by enabling effective
communication between them
A Student Platform

7. A Common Platform Between
Student Community
Educational Websites
And
Companies From Where
Students Get Easily
Benefited

8. VISION
To Become the Market Leader on
Playing the Role of
Common Platform between
Student Community
Educational Websites
And
Companies

9. Never miss any important
Notices
Campus Events
&
Easy access of EducationalWebsites
Internship opportunity
And many more

10. Situation Analysis

12. Access From Here
Campus News
Event Notice
Educational Help
Internship
Opportunity
And Many More

14. Got Each and Every Live Updates
of Yours and Others Campus
News onYoursCollege App

15. Market Overview
Collaboration with the Colleges and Students
As Campus Representative of their college.
Collaboration with different EducationalWebsites
Online Purchasing sites and Companies.
Collaboration from various advertising websites
Like AdMob,MobFix,Mopub,GooglesAdWirel etc.

16. Stay ConnectedWith

17. Target Customers
Our Primary Consumers
are Student of
Various Reputed
College in all Over the India
BecauseThey really
needs a Common
Platform
to accessing all required
and helpful
Information.

18. Secondary Consumers
are Alumni and
Faculty of Colleges
to getting all Live
Campus Updates .

19. Tertiary Consumers are Educational
Websites ,Online Purchasing
Websites For their promotion
of it’s Services
and Advertisement.

20. G
O
A
L

22. After achieving it’s target in first month
We contacted from the more Educational and
PurchasingWebsites for Collaboration and
Promotion of their Services ,Which
generates a Revenue .
Revenue generated from App
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
Second Month
First Month

23. Marketing Strategy

24. Target Markets
1.Students 2.Faculty
3.
3.Collaborators

25. Competitors
Analysis
Strength
Weakness
Weakness
Threats
Competitors
Analysis

26. Competitors
Various Local Colleges Apps
and all of them are localized
for only their Campus related
news and events and doesn't
have any collaborators.

28. Product Place Promotion
We
Provide
an User
Friendly
Apps to
Students.
Everybody
can
download
it free
from Play
Store ,iOS.
We
Launched it
in Reputed
Institutions
Like-IIMs,
IITs,NITs.
Every Colleges
we run a
Campus
Representative
Program and
Choose
Volunteers and
Campus
Ambassadors.
Product Price Place Promotion

29. SERVICES

30. INCENTIVE

31. For Students
1.Our Campus Representative
Campus Ambassadors &
Volunteers
They get Certificate from Us and many rewards
LikeAmbassador of the Month
Volunteer of the Month
More Reputed Ambassador andVolunteer at College
And National Level.

32. 2.Normal User Student
They also get a reward on posting
as much as notices and events
and on their Reputation
points basis and access of free
Workshop organizes forVolunteers.

33. For Collaborators
First One Month free Promotion
And Advertisement on our Platform
and after that
They have to pay according to hits on their
App through our platform ,use and Purchase
of their Goods & Services.

34. DISTRIBUTION
1.Google Play Store
2.iOS
3.YoursCollge Page and
Website
Promoted by Campus Ambassadors
&Volunteers
In each Campus

35. Implementation
Management
Team
Developers
Team
Logistics
Team
1.ManagementTeam
Marketing Product Collaboration
2.DevelopersTeam
Designer
Programmer
3.LogisticsTeam
Campus Ambassador
Volunteer
Normal User

37. 1.Defining Needs
2.Executive Summary
3.Situation Analysis
4.Goal
5.Marketing Strategy
6.Marketing Mix
7.Implementation

39. Disclaimer
This Presentation was made byVivek Kumar , NIT Patna, during a
Marketing Internship under Prof. Sameer Mathur , IIM Lucknow.
Business Plan of ‘YoursCollege’ App