Mobile applications are software developed for small, wireless devices like smartphones and tablets, tailored to their specific capabilities. Benefits include enhanced customer engagement and brand awareness, as well as cost reduction. Orange offers various entertainment services through mobile apps, such as music, news alerts, and sports updates.

1. Mobile Applications

2. What is Mobile App
A mobile app is a software application developed specifically
for use on small, wireless computing devices, such
as smartphones and tablets, rather than desktop or laptop
computers.
Mobile apps are designed with consideration for the demands
and constraints of the devices and also to take advantage of any
specialized capabilities they have. A gaming app, for example,
might take advantage of the iPhone's accelerometer

3. What are the benefits of having a mobile app?
Customers don't have to play the waiting game
Apps are a constant reminder of your business
Apps increase customer engagement
Apps reduce costs

4. Mobile App Brand Objectives
 Product Enhancement and Value Ads
 Customer Support
 Entertainment
 New user acquisition
 Brand awareness
 Customer engagement Brand expansion
 Generate revenue In-app purchases Ad publishing

5. Orange Entertainment services
Orange has many entertainment services such as
 Music & Call Tone
 Status Service
 Wazzafni
 1111 for football
 Religious Services
 News & Alerts
 Orange 8000
 Mobile Apps
 Ghaneely