This document provides information and tips for mobile marketing affiliates. It defines different types of mobile devices and carriers. It explains that Neverblue uses server-to-server tracking for accurate conversion tracking. The document then lists Neverblue's mobile campaigns and verticals, and provides tips on choosing campaigns. It also outlines sources of mobile traffic, analytical reporting from Neverblue, and tips for launching successful mobile campaigns such as understanding device demographics and breaking up campaigns.
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
Mix Mobile & Social Media and Take Part in the ConversationSimon Kibsgård
Social is mobile and often mobile is social.
In the creative mix of social media and the mobile channel brands and products can establish themselves and become relevant to consumers.
This presentation is about social media and mobile use, with fresh statistics of use in Denmark, creative social+mobile concepts and models for marketers orchestrating multichannel presence, services and messages considering both consumer journeys, digital platforms and market communication.
Mkhoj Mobile Advertising PPT on Afaqs Mobile Conversations Seminar.Bangalore
This is the presentation mkhoj made at the afaqs conference “Mobile conversations”, this presentation talks about the future of the mobile advertising, and how the mobile market is shaping up in the Asia pacific geography, and also talks about user profile of the mobile internet or the WAP market.
Mobile Marketing Primer for "Change Your Mindset mobile primer 5 26Greg Stuart
Master Class Presentation (more how to that compiled quickly for this last minute presentation) on Mobile Marketing at "Change Your Mindset Conference at the Hilton Molino Stucky in Venice Italy May 2013. Hosted by PR Technologies.
Mobile devices and mobile consumer behavior. How to reach your customers using a strategic mobile marketing plan that includes, text messaging, QR codes, email, and mobile websites.
This presentation talks about the future of the mobile advertising ecosystem. How are the ad servers going to compete with SSPs and DSPs, the Role of the RTB and a critical view of today's mobile advertising ecosystem.
Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...sprxmobile
The sweet spot of mobile marketing is identified using different trends from different perspectives and levels of analysis (Evolution at large, Marketing 2.0, Metaverse as well as Mobile Internet itself)
Tarama is a futurist with love of data and passion for marketing results. In 2012, her company Adobe started actively mining its wealth of data, to discover trends and perspectives of interest to marketers, most of whom were (and still are) struggling to get ahead of what is happening in the digital marketplace. They wondered: Is there anything that would better prepare marketers for this very challenging and ever-changing new world? Tamara Gaffney will show some of her findings and explain how every company can do marketing that is useful and how marketers can do better.
OOH media is known to be ubiquitous, accountable and bold, however the medium continues to evolve further as we see convergence across all media. This means we need to redefine what we mean by OOH and use new language to reflect the capabilities and effect of OOH.
With "Why OOH?" Martin Porter, VP Director, Marketing and Integrated Planning explains how OOH fits into the larger convergent ecosystem and why it is important that the medium be included in the media mix to help reach the constantly connected audience.
Posterscope 2016 out of-home predictionsPosterscope
Outdoor advertising is evolving faster than ever before. Never before has new technology been driving such massive change, not only in how we display ads, but also in how we plan OOH campaigns. Here are Posterscope’s predictions for what 2016 holds in store for the out-of-home industry...
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
Mix Mobile & Social Media and Take Part in the ConversationSimon Kibsgård
Social is mobile and often mobile is social.
In the creative mix of social media and the mobile channel brands and products can establish themselves and become relevant to consumers.
This presentation is about social media and mobile use, with fresh statistics of use in Denmark, creative social+mobile concepts and models for marketers orchestrating multichannel presence, services and messages considering both consumer journeys, digital platforms and market communication.
Mkhoj Mobile Advertising PPT on Afaqs Mobile Conversations Seminar.Bangalore
This is the presentation mkhoj made at the afaqs conference “Mobile conversations”, this presentation talks about the future of the mobile advertising, and how the mobile market is shaping up in the Asia pacific geography, and also talks about user profile of the mobile internet or the WAP market.
Mobile Marketing Primer for "Change Your Mindset mobile primer 5 26Greg Stuart
Master Class Presentation (more how to that compiled quickly for this last minute presentation) on Mobile Marketing at "Change Your Mindset Conference at the Hilton Molino Stucky in Venice Italy May 2013. Hosted by PR Technologies.
Mobile devices and mobile consumer behavior. How to reach your customers using a strategic mobile marketing plan that includes, text messaging, QR codes, email, and mobile websites.
This presentation talks about the future of the mobile advertising ecosystem. How are the ad servers going to compete with SSPs and DSPs, the Role of the RTB and a critical view of today's mobile advertising ecosystem.
Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...sprxmobile
The sweet spot of mobile marketing is identified using different trends from different perspectives and levels of analysis (Evolution at large, Marketing 2.0, Metaverse as well as Mobile Internet itself)
Tarama is a futurist with love of data and passion for marketing results. In 2012, her company Adobe started actively mining its wealth of data, to discover trends and perspectives of interest to marketers, most of whom were (and still are) struggling to get ahead of what is happening in the digital marketplace. They wondered: Is there anything that would better prepare marketers for this very challenging and ever-changing new world? Tamara Gaffney will show some of her findings and explain how every company can do marketing that is useful and how marketers can do better.
OOH media is known to be ubiquitous, accountable and bold, however the medium continues to evolve further as we see convergence across all media. This means we need to redefine what we mean by OOH and use new language to reflect the capabilities and effect of OOH.
With "Why OOH?" Martin Porter, VP Director, Marketing and Integrated Planning explains how OOH fits into the larger convergent ecosystem and why it is important that the medium be included in the media mix to help reach the constantly connected audience.
Posterscope 2016 out of-home predictionsPosterscope
Outdoor advertising is evolving faster than ever before. Never before has new technology been driving such massive change, not only in how we display ads, but also in how we plan OOH campaigns. Here are Posterscope’s predictions for what 2016 holds in store for the out-of-home industry...
Adflex is a leading Performance Mobile platform in Vietnam. We have an App store, an Affiliate Network and an Ad Network which are optimized for CPI/CPA.
iLive2014 - Michael Buch Sandager - Mobile advertising – the 'forgotten' mediaiLive Conference
Your customers are mobile! Shopping is becoming mobile! Why are you not spending ⅓ of your advertising budget on mobile? In his presentation Michael will present the advantages of using mobile advertising, and update you on Rich Media, Targeting and RTB options
Go2mobi is the proven RTB DSP ad network for mobile performance. Since 2011, Go2mobi has been a leader in mobile real-time bidding, display, and mobile search and social marketing. Our industry leading suite of mobile advertising technologies allows brands to manage complex programmatic mobile media buys that garner highly engaged consumers at scale.
woodside capital partners whitepaper on Online Advertising technology growthSumit Roy
Woodside Capital Partners is a global, independent investment bank that delivers world-class strategic and financial advice to emerging growth companies across technology sector
There are now more than five billion active mobile subscriptions worldwide. That’s almost 1.5 billion more active mobile subscriptions than toothbrushes sold. Mobile devices outnumber PCs by more than five times, while smartphones in particular represent the single greatest marketing technology of our times. Learn how to optimize your company’s website for mobile browsers that will boost customer engagement and traffic by 85 percent. Among small businesses that have created mobile-friendly websites, 84 percent saw an increase in new business activity. Discover how your business can be a part of that statistic.
How you will benefit:
• Understand best practice and tactics used in mobile marketing to help you stay current
• Learn how to setup your business for mobile marketing
• Access top tools, white papers, and resources to get you started or take your current mobile strategy to the next level
Interesting Stats:
Fifteen percent of Americans answer their cell phone …while having sex
Seventy-five percent of Americans admit to using their phone…while in the bathroom
Nine million have shopped using a mobile device …while in a meeting at work, and …4 million have shopped using a mobile device while driving
Forty-four percent of mobile users …sleep with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text message, or other updates during the night.
Intro To Online Advertising Greg StuartGreg Stuart
The attached was developed by Greg Stuart, co-author of What Sticks, for a client to give them a very comprehensive view of online advertising by the former CEO of the IAB-Interactive Advertising Bureau. It gives away many unknown secrets of online advertising practices and is an insiders view to the research, measurement, practices by the world's blue-chip brands.
An introduction to behavioural marketing on p cs and mobile devices (igb espa...Tom Horsey
The presentation from a talk I gave on the behavioural targeting possiblities on mobile and PC during IGB España in Barcelona on 12th October 2012.
http://www.crazy4media.com
Similar to קני האוול ומרטי בורוציק: שיווק שותפים במובייל. Visioncamp 2012 (20)
זיו דסקלו: GAME OVER - Affiliate Marketing is Dead.VisionCamp
זיו דסקלו מספר על האבולוציה שעבר על עולם הפרסום באינטרנט. הוא מציין את מותו של שיווק השותפים ומסביר מה החלופה...
ההרצאה הועברה במסגרת כנס VisionCamp 2011. המפגש השנתי של האנשים אשר מושכים בחוטים בתעשיית האינטרנט העולמית. הכנס עוסק באסטרטגיות טראפיק ומוניטיזצייה באינטרנט והוא ייחודי מסוגו בעולם. למידע נוסף יש להכנס לאתר:
http://www.visioncamp.co.il
חקר מקרה אשר מספר איך סופר אפיליאייט ללא כל ידע בתכנות, קם בבוקר והחליט שהוא בונה אפליקציית iPhone בתקציב זעום והאם Marketplaces כגון iTunes ו-Google Market הם העתיד של המסחר בביטים?
מרצים: פליקס גרימברג, עודד בריינר
http://www.visioncamp.co.il/speakers/felix-grimberg/
http://www.visioncamp.co.il/
אתה עומד להחשף בפני מקור הטראפיק הכי גדול בעולם. כיצד עושים את זה? החל מרעיון דרך יצירת באנר ועד לפרסום קמפיין מדיה אפקטיבי.
מרצים: אריאל סודק, שניר חסין, ינון קופרשטיין
http://www.visioncamp.co.il/speakers/saymedia/
http://www.visioncamp.co.il/
המרת לידים, שימור לקוחות, Cross Sale, Up Sale דרך טלמרקטינג, עשויים להיות כלי משמעותי בהגדלת רווחים. הרצאה זו תכלול דרכים אפשריות ליצירת מערך טלמרקטינג.
מרצה: שרון אנגל
http://www.visioncamp.co.il/speakers/sharon-engel/
http://www.visioncamp.co.il/
כיצד להפעיל מניפולציות “משחקיות” על המשתמשים באתר שלכם על מנת לגרום להם לקנות יותר, לפתח נאמנות כלפיכם ועוד.
מרצה: אורי מנור
http://www.visioncamp.co.il/speakers/ori-manor/
http://www.visioncamp.co.il/
מיקסום רכישות באתר – מעיצוב תהליך הקנייה ועד מודל התשלוםVisionCamp
בעוד אנו משקיעים זמן רב בחשיבה ויצירתיות בהנעת גולשים לאתר, אנו משקיעים הרבה פחות בתהליך הרכישה באתר והמיקסום שלו. תפיסות שגויות, קבעונות או סתם הזנחה מונעים מאיתנו “לתעל” את הלקוחות שלנו סיום הקנייה. במסגרת הפרזנטציה אציג דגמאות כיצד משפרים את יחס ההמרה של מבקרים לקונים בדגש על מוכרי שירותים דיגיטליים: מתי לתת התנסות בחינם וכמה זמן? כיצד להגדיר את החבילות? כיצד לתמחר נכון? איך מוכרים גלולבלית? ובעיקר כיצד לבנות תהליך מכירה ללא מעצורים.
מרצה: אלדד בן-תורה
http://www.visioncamp.co.il/speakers/eldad-ben-tora/
http://www.visioncamp.co.il/
מדוע ואיך כל משווק אינטרנט צריך לנהל שני סוגי עסקים במקביל, האחד עם דלת קדמית והשני עם דלת צדדית. התיאוריה ופרקטיקה של בניית עסק אינטרנטי עם שאיפות לטווח קצר וטווח ארוך.
מאת: יונתן דונסקי:
http://www.visioncamp.co.il/speakers/yonatan-dunsky/
http://www.visioncamp.co.il
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
2. What are Mobile Devices?
Smart Phones
iPhone
Android
Blackberry
Palm
Windows Phone
Feature Phones
Everything else
Tablets
iPad or iPod Touch
Android Tablets
3. Mobile Carriers
USA
AT&T, T-Mobile, Sprint, Verizon
Isreal
Orange, Cellcom, Pelephone
Canada
Rogers, Telus, Bell
UK
Vodafone, O2, Orange-T-Mobile
Australia
Telstra, Optus and Vodafone
4. Server to Server tracking
All of our offers are tracked with the advertiser through
Server-to-Server tracking. This means that every time
there is an impression, click, or conversion, our servers
receive direct notification from a server side call from
the advertiser.
This is important because without S2S tracking, you
generally see a 10-20% loss in conversions.
Pixel tracking = client side call. By default, iPhones have
cookies turned off.
7. Neverblue Mobile Campaigns
216 campaigns in all
Represent 10 different verticals
Strongest Verticals are Dating, Finance, and
Freebies.
15CPI (Cost Per Install) offers, 25 by the end of June.
8. Picking a Campaign
What vertical are you comfortable with?
Do you know your traffic source?
Web/App/Search?
Is there a certain time to run it? (ie/ Christmas or Tax
Season)
What is your AM saying about offers?
Do you think it could be Successful?
12. Traffic Sources
With this hot market, new traffic sources are popping up all the time. With
Smartphone's now accounting for 50% of the US, inventory is growing
faster than the demand.
Different types of mobile traffic:
Traditional Traffic Sources/Ad Networks:
TapIT, Jumptap, AdFonic, AdModa, MobFox, Mojiva, Mellenial
In App traffic (Available on most Ad Networks):
AdMob
Push Notification (For Androids):
Airpush, Sendroid
Mobile Search:
Adwords, MS Ad Center
Media Buys:
Pandora, Rovio, eBuddy, myYearBook
Social?
Facebook Mobile coming soon?
13. Traffic Sources
140 Proof Burstly Jumptap Mobile Theory Surikate
4th Screen Buzzcity kiip MobPartner Tapit!
AdCell Media Cauly Komlimobile MOcean Tapjoy
adfonic convertstar Lead Bolt mojiva Trademob
Aditic DSNR Media Letang MoPub Vdopia
AdMarvel eBuddy LogiaAd Motrixi velti
Admia EGS Media Madhouse NAVTEQ Vserv
admob exoclick Madvertise Nextage W4 Media
Admoda; Flurry Marimedia Pandora Webmedia
Adultmoda G+J Media Sales MDotM Pontiflex whereAds
Adsmarket Matomy Greystripe Medialets RadiumOne Widespace
Adsmobi Grupo.mobi Metaps reporo Xad
AdTriple Hands Microsoft Mobile Rovio Xtendmedia
Aduru Hunt Mobile Ads Millennial Media Shazam Yahoo
Airpush iAd Mob Gold Single Point Ybrand Digital
A-mo-bee InMobi MobClix Smaato Yieldivision
AOL IZP MobFox Sponsorpay yoc group
Appenda jiwire Mobile Fuse StartApp
20. Tips for Launching Mobile
Understand the demographics of each carrier and platform
Examples how demo’s per platform are different:
• Android users are 10% more likely to be men. iPhone users are 18% more likely to be women.
• Android users are more likely to be middle-class. iPhone users are more likely to be upper-
middle class.
• Android users are more likely to listen to a telemarketer than iPhone users.
Examples how demo’s per platform are different:
• Carriers like T-Mobile and Sprint have a high percentages of younger subscribers, particularly
those between the ages of 18-34, the most voracious consumers of mobile content.
• Nextel subscribers are 47.4 percent more likely to be a 35 to 44 year old male compared with
subscribers on other networks, and the carrier has the highest percentage of users whose
household annual income surpasses $100,000 per year”
• Verizon user vs. Metro PCS or Boost user? iPhone user vs. iPod touch user?
21. Tips for Launching Mobile
Break Up Your Campaigns/Creatives to Isolate Variables
Example: use a Home Repair Lead Gen offer as an example. We know iPod touch users and pre-
paid carriers likely aren’t homeowners, so to reduce risk we will not target them.
How to potentially set up your campaigns:
Ad 1: Android – Carrier (passing [carrier] & [site] macro
Ad 2: Android – Wifi (passing [site] macro
Ad 3: iPhone – Carrier (passing [carrier] and [site] macro
Ad 4: iPhone – Wifi (passing [site] macro
Ad 5: iPad – All (passing [carrier] & [site] macro.
If we have 3 different banners to test, we’d have a total 15 ads.
22. Tips for Launching Mobile
Bidding Strategies and Analyzing Data
• Bid low and monitor impressions, raise if needed.
• Ask Rep what going rate of traffic is.
• Duplicate campaigns/creatives and bid at different price points
• CPM or CPC?
• To minimize risk, start with CPC – at least you know you’re
going to get people to your offer.
• Find your highest CTR ads and try on CPM.
23. Tips for Launching Mobile
Bidding Strategies and Analyzing Data
• Analyzing Data: First things first, make sure you have enough statistically significant
data, then act on it.
• Key Variables: Platform, Site ID, Carrier, Handset, Banner Size, Version
• Find a good combo, know your EPC, break it into it’s own campaign and bid
aggressively.
• Example: Creative 1 x Android x AT&T – blocking Site ID 4910 – 0.09 CPC
• Goal to scale is obviously make your offer work on the broadest targeting possible.
What’s the point of 400% ROI if you can only scale to $30 a day spend because
targeting is so tight.
• Do not throw away a Site ID before checking all your data points. Some sites have
excellent volume, even with strict targeting requirements.
24. Frequently Asked Questions
Is there Click Breakage with mobile?
Tracking Breakage.
Should I use WiFi Traffic?
Can I make my own creatives?
Can I build my own landing pages?
Can I run non-mobile offers on Mobile traffic?