Capstone Project for WVU M.S. Integrated Marketing Communications (IMC) 636 Campaigns. Received an A+ grade and was chosen for submission to the client.
IMC 636: St. Jude Integrated Marketing CampaignColin Haas
Integrated marketing campaign built for my final class (IMC636) of WVU IMC. Our class client was St. Jude and our target audience was Millennials, 21 - 30. The campaign goal was reaching Millennials and creating a lasting relationship with this generation.
Engaging Millennials: An Integrated Marketing Campaign Proposal for St. Jude ...Bethany Luck-Hutson
This Integrated Marketing Campaign Proposal was prepared for St. Jude Children's Research Hospital through West Virginia University's Integrated Marketing Communications Master's Capstone class.
IMC 636: St. Jude Integrated Marketing CampaignColin Haas
Integrated marketing campaign built for my final class (IMC636) of WVU IMC. Our class client was St. Jude and our target audience was Millennials, 21 - 30. The campaign goal was reaching Millennials and creating a lasting relationship with this generation.
Engaging Millennials: An Integrated Marketing Campaign Proposal for St. Jude ...Bethany Luck-Hutson
This Integrated Marketing Campaign Proposal was prepared for St. Jude Children's Research Hospital through West Virginia University's Integrated Marketing Communications Master's Capstone class.
Integrated Marketing Communication Plan for WVU IMC ProgramThomas Armitage
Integrated marketing communication campaign for St. Jude Children's Research Hospital to reach the teenage target audience. Final capstone project for West Virginia University's Integrated Marketing Communication master's program. Spring 2014.
This is a complete Integrated Marketing Communications plan that was developed as a Master's Capstone project at West Virginia University's Reed School of Media. Professor Archie Sader--advisor.
I develeped and entire marketing campaign for the American Red Cross for my Master's degree final project. The purpose of the assignement was to create a campaign that would help increase blood donors amoung the 18-24 year old market segment.
Complete integrated marketing communication plan for St. Jude Children's Research Hospital in Memphis, TN. This project was the Capstone to the WVU IMC graduate program and received an A.
This presentation on evaluating public relations campaigns is an excerpt from a presentation conducted by Shrita Sterlin of Penn Strategies. Shrita conducted this presentation at a forum held by the Center for Nonprofit Success on November 3, 2011 in Washington, DC. The presentation explores best practices for creating data-driven public relations campaigns in nonprofit organizations; provides tips for quantifying social change efforts; and demonstrates ways to measure the process and results of public relations campaigns.
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
"All organisations, whether local or international, big or small, benefit from public relations"
This class is an introductory appreciation of key concepts in PR.
Integrated Marketing Communications Plan for St. JudeJared Preusz
This is my Capstone project for the West Virginia University Integrated Marketing Communications master's degree program. It is an integrated marketing communications plan for a real client, St. Jude Children's Research Hospital. This plan was selected for review by St. Jude and I received a 100% grade on the assignment.
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Here's what we are all about and how we help exciting brands grow passionate fan bases on social media. Learn more about the problems we solve, who we serve, our services and prices, and what makes us unique in this industry. Interested in partnering with us? Contact derric.haynie@gmail.com.
Safeway - Corporate Social Responsibility Audit and RecommendationsGeorgetown University
An analysis on Safeway's Corporate Social Responsibility (CSR) campaign, Heart of Safeway, and recommended communications strategies. Includes company background, landscape analysis, platform/content audit and recommended tactics for campaign optimization.
This powerful program will further enhance your skills on designing, planning, analyzing and effectively utilizing the full range of PR media and channels. When devising strategic plans for campaigns the basic is to have a road map, to identify objectives and strategies, to plan and to execute. This program will delve into how to achieve key objectives, to communicate key messages, to target the right media channel to the intended audience, to identify the perfect face to communicate the messages, to utilize resources and mostly importantly how to evaluate the success of the campaign.
1) Understanding Public Relations
2) Objectives and Stakeholders
3) Generating Your Ideas
4) Getting Your Story Out
5) Managing Your brand through PR
6) Traditional Media
7) Communications Trends
8) Press Conferences
9) PR Measurement
10) Crisis Management
Our Public Relations Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a comprehensive public relations strategy & plan.
Your Pie (Athens, GA) Digital Marketing CampaignKelly Weber
Digital marketing and ad campaign developed to address the unique problems faced by a local Athens, GA business turned national franchise. Project for UGA's Digital and Social Communications Strategy course (ADPR 5760).
A $15 million dollar integrated marketing campaign. It received an A+ and was selected to be presented directly to the client. This was my final project for a Master of Science in Integrated Marketing Communication at West Virginia University.
Integrated Marketing Plan - M.S. IMC Capstone Project - St. Jude Children's H...Laura Pearson
Comprehensive, $15 million marketing campaign proposal on behalf of St. Jude Children's Research Hospital. The IMC plan includes market research, strategic communication and media planning, copywriting, designing, budgeting, and measurement of an annual plan targeted to high school students in the United States.
This campaign was selected among the top four in my class, featured on the West Virginia University website and shared with marketing executives at St. Jude.
Integrated Marketing Communication Plan for WVU IMC ProgramThomas Armitage
Integrated marketing communication campaign for St. Jude Children's Research Hospital to reach the teenage target audience. Final capstone project for West Virginia University's Integrated Marketing Communication master's program. Spring 2014.
This is a complete Integrated Marketing Communications plan that was developed as a Master's Capstone project at West Virginia University's Reed School of Media. Professor Archie Sader--advisor.
I develeped and entire marketing campaign for the American Red Cross for my Master's degree final project. The purpose of the assignement was to create a campaign that would help increase blood donors amoung the 18-24 year old market segment.
Complete integrated marketing communication plan for St. Jude Children's Research Hospital in Memphis, TN. This project was the Capstone to the WVU IMC graduate program and received an A.
This presentation on evaluating public relations campaigns is an excerpt from a presentation conducted by Shrita Sterlin of Penn Strategies. Shrita conducted this presentation at a forum held by the Center for Nonprofit Success on November 3, 2011 in Washington, DC. The presentation explores best practices for creating data-driven public relations campaigns in nonprofit organizations; provides tips for quantifying social change efforts; and demonstrates ways to measure the process and results of public relations campaigns.
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
"All organisations, whether local or international, big or small, benefit from public relations"
This class is an introductory appreciation of key concepts in PR.
Integrated Marketing Communications Plan for St. JudeJared Preusz
This is my Capstone project for the West Virginia University Integrated Marketing Communications master's degree program. It is an integrated marketing communications plan for a real client, St. Jude Children's Research Hospital. This plan was selected for review by St. Jude and I received a 100% grade on the assignment.
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Here's what we are all about and how we help exciting brands grow passionate fan bases on social media. Learn more about the problems we solve, who we serve, our services and prices, and what makes us unique in this industry. Interested in partnering with us? Contact derric.haynie@gmail.com.
Safeway - Corporate Social Responsibility Audit and RecommendationsGeorgetown University
An analysis on Safeway's Corporate Social Responsibility (CSR) campaign, Heart of Safeway, and recommended communications strategies. Includes company background, landscape analysis, platform/content audit and recommended tactics for campaign optimization.
This powerful program will further enhance your skills on designing, planning, analyzing and effectively utilizing the full range of PR media and channels. When devising strategic plans for campaigns the basic is to have a road map, to identify objectives and strategies, to plan and to execute. This program will delve into how to achieve key objectives, to communicate key messages, to target the right media channel to the intended audience, to identify the perfect face to communicate the messages, to utilize resources and mostly importantly how to evaluate the success of the campaign.
1) Understanding Public Relations
2) Objectives and Stakeholders
3) Generating Your Ideas
4) Getting Your Story Out
5) Managing Your brand through PR
6) Traditional Media
7) Communications Trends
8) Press Conferences
9) PR Measurement
10) Crisis Management
Our Public Relations Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a comprehensive public relations strategy & plan.
Your Pie (Athens, GA) Digital Marketing CampaignKelly Weber
Digital marketing and ad campaign developed to address the unique problems faced by a local Athens, GA business turned national franchise. Project for UGA's Digital and Social Communications Strategy course (ADPR 5760).
A $15 million dollar integrated marketing campaign. It received an A+ and was selected to be presented directly to the client. This was my final project for a Master of Science in Integrated Marketing Communication at West Virginia University.
Integrated Marketing Plan - M.S. IMC Capstone Project - St. Jude Children's H...Laura Pearson
Comprehensive, $15 million marketing campaign proposal on behalf of St. Jude Children's Research Hospital. The IMC plan includes market research, strategic communication and media planning, copywriting, designing, budgeting, and measurement of an annual plan targeted to high school students in the United States.
This campaign was selected among the top four in my class, featured on the West Virginia University website and shared with marketing executives at St. Jude.
This proposal is intended to assist St. Jude Children's Research Hospital in engaging young professionals in its mission while increasing fundraising efforts by $10 million in the first year and $30 million over three years. The proposal follows the idea of 'Give Life' and combines social media advertising, guerrilla marketing techniques, events and more to best reach young professionals in an attempt to create a lifelong relationship. Research, including primary from a focus group, is included to show an understanding of the target audience and why the plan will work for St. Jude.
WVU IMC Capstone - IMC Campaign Proposal for St. Jude Children's Research Hos...Kevin Kestler
For the capstone course of the WVU Integrated Marketing Communications Masters' program, I created an IMC campaign for St. Jude Children's Research Hospital. This involved the creation of an IMC agency brand identity (creative, core philosophy, mission statement, etc.), analysis of the client (St. Jude) and target audience (millennials), and a communication and evaluation plan. It is a representation of all that I learned throughout the program and was among a select few proposals chosen to be sent to directly to St. Jude for presentation.
Berikut adalah salah satu materi workshop saya pribadi pada tahun 2013 - 2014, saat mewakili Perdhaki (Asosiasi RS & klinik Katolik seluruh Indonesia).
Kiranya bisa bermanfaat untuk rekan-rekan yang punya minat untuk membuat marketing plan secara sistematik dan terukur. Khususnya untuk industri klinik & RS di perkotaan.
Selamat membaca.
This integrated marketing communications plan served as my Master's thesis for the West Virginia University IMC Program. I was required to provide an overview, situation analysis, demographic analysis, an integrated communications strategy statement, communications plan and creative executions.
Mw Mobile Advertising Campaigns Strategies For Sucessful Campaigns And Self S...Asif Ali
This presentation explains the strategies behind successful mobile advertising campaigns while also looking at the pros and cons of self service vs managed campaigns.
Community Foundations Forum Social Media Presentation August 2011Meredith Campbell
How can social media help Community Foundations raise funds, and build a following - but also, where does this fit in an overall digital strategy and is it your top priority right now?
Hospital Public Relations and Marketing via Social MediaBacon Social Media
This presentation looks at the importance of online reputation management for hospitals and organizations in the healthcare industry. The presenters cover how to monitor your digital footprint and find incorrect, misleading and unfavorable information. They also discuss how to respond to negative information and expose search engine results to positive and helpful information. Social Media sites are also covered. Facebook for hospitals, Pinterest for hospitals, and social media marketing are included topics.
Presenters: Ryan Sides, Lead Strategist, Bacon Social Media
Mary Ellen Slayter, Managing Director/Founder, Reputation Capital Media Services
CDC NPIN In the Know: Facebook & Visual Social Media for Public HealthCDC NPIN
This is the fourth of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
WVU - IMC 636 American Red Cross ProposalJ Elise Soto
Final project for the WVU IMC Master's program. Proposal targeting young professionals; generating $50M in general donations during a 12 month campaign.
This final project was created for IMC 611 - Marketing Research & Analysis. We were to pick a company that we thought were having a crisis and create a plan that could use research to help alleviate the problem. This project spanned 9 weeks and this is a cumulation of that course.
Hospital marketing -Multi specilality hospital By Dr Kavita Soni Dr.Kavita Soni
Hospital Marketing has been viewed from a different perspective these days.It has become a major tool for business development in health care sector.The only challenge to incorporate and customize the core marketing concept to go well with hospital setting
This was a final project for IMC 610 - Introduction to IMC. This Integrated Marketing Communications plan spanned 9 weeks and was the final execution for the client, The Home Depot.
Integrated Marketing Communications Proposal Kate LaCorte
Inspiring and Engaging Millennials to Join Make-A-Wish Michigan's Wish Granting Mission with an Integrated Marketing Communication Campaign. Created as a final Master's capstone project at West Virginia University.
This Integrated Marketing Plan was developed for St. Jude Children's Research Hospital as part of West Virginia University's Integrated Marketing Communications Master's Program capstone class.
My capstone project for WVU's MSc in Integrated Marketing Communications had me partner with St. Jude to develop a campaign to reach young professionals and make them become lifelong donors.
The Power of Fundraising_ 7 Effective Ideas.pdfdanielnoah487
In a world where kindness and empathy can make a profound difference, fundraising stands as a beacon of hope. Whether you’re championing a humanitarian cause or striving to make a positive impact in your community, effective fundraising can propel your mission forward. At Stychno Humanitarian Foundation, we understand the importance of maximizing your efforts to create lasting change. That’s why we’re here to share seven invaluable tips to supercharge your fundraising endeavors.
An overview of the services we offer here at Rennick, Hoppe & Associates, as well as list of our past and present clients and what they have to say about working with our company. Please take a look and feel free to contact us with any questions, we'd love to hear from you!
What are the Mission, Vision and Values statements of a nonprofit organization? How do we create them for our organization? Based on Strategic Planning for Nonprofit Organizations by Allison & Kaye.
The significance of brand and how to research it, drawing on the experiences of two national charities and nfpSynergy’s experience in tracking charity brands over time.
This is our services overview for 2018, inclusive of Corporate Social Responsibility strategies, non-profit workshops, next generation counselling and more.
Volunteer Recruitment Using Social MediaDave Powell
Thought I'd share a presentation Thrive delivered to local and national charities, for CVS Cheshire East, on volunteer recruitment using social media. I hope you find it useful.
Digital Marketing Strategy for Cedars Sinai Knowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (January '22), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
West Virginia University IMC program Capstone project (IMC636) for St. Jude Children's Research Hospital. Submitted fall 2014. Target market was Millennials.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
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June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
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2. Ms. Melanee Hannock
Vice President, Marketing
St. Jude Children’s Research Hospital
262 Danny Thomas Place
Memphis, TN 38015
December 22, 2014
Dear Ms. Hannock,
Like you, we imagine a world where no child is afflicted with cancer or deadly diseases; where every
child is free to laugh and play without fear of contracting a virus that will invade a weakened immune
system; where children are allowed to be children. We want to help you make that world a reality.
Inside these pages you will find our proposal to activate young professionals in a life-long
engagement with St. Jude Children’s Research Hospital. We will do this through a multi-media
approach that increases brand awareness, facilitates easy donations (we have an app for that), and
encourages social activity. Additionally, we will help you engage your current team of employees and
volunteers, to ensure your organization as a whole is on the same page and working in harmony.
Finally, we will show you how to measure the results of these strategies, so you can understand what
works best for your organization going forward, and stay accountable to your donors and board.
Unlike other agencies, we partner exclusively with cause-driven organizations. We have learned to be
more creative while accounting for every dollar spent. Because we are passionate about St. Jude’s
mission, we will work harder, bolder, and better; investing ourselves completely in your success. We
will work alongside you to fully understand your goals, integrate your ideas and strengths, and
overcome barriers that stand between St. Jude and the world you’re trying to reach.
Ms. Hannock, to allow sufficient time for you to review this proposal over a busy holiday season, I will
follow up via phone call on January 5th
to set up a time to go over this proposal in detail. If you have
any questions between now and then, please feel free to give me a call.
Thank you for your time.
Marci Nauman
Founder & CMO
cc: Ms. Shelby Anderson
Ms. Katie Foster
be[cause]
marketing with purpose
st. louis office
630.456.2702
becauseonline.org
3. TABLE OF CONTENTS
Executive Summary 1
Who We Are 2
Situation Analysis 4
St. Jude history 4
Challenges & Opportunities 6
Competitive Landscape 7
Audience Insight 9
Young Professionals 9
Internal Audience 15
SWOT Analysis 16
St. Jude Brand Positioning 18
St. Jude Brand Personality 19
St. Jude Brand Perception 21
Integrated Communication Strategy
Statement 22
Creative Brief 23
The #save4change Campaign 24
Big Idea 24
Communication Objectives 24
Communication Strategies 24
Communication Plan 26
Budget Summary 26
Creative Executions 28
Internal Campaign 29
“I’m Changing the World” Videos 32
Social Media 34
Microsite 37
Round-up App 39
Direct Mail 41
Radio 44
Television 46
Guerilla Marketing 48
Physical Touch Points 50
Year-End Event 52
Thank you 53
Focus Group 56
Campaign Evaluation 58
Conclusion 60
Appendix
Press Release i
Online Survey ii
Questions ii
Results vi
Focus Group Moderator’s Guide xi
References xiii