2. Golden Innovations’ Mission
At Golden Innovations Group, it is our duty to provide the client
with the most professional work while helping them achieve
their marketing and strategic communications goals. We strive
to be one thing; successful. In order to meet our goal,
collaboration with the client and the agency is a necessity. We
are committed to developing personal relationships with our
clients while accomplishing the mission at hand.
3. Who We Are
Every day, we strive for excellence.Every day, we strive for excellence.
–Golden Innovations Group is a client driven, proactive PR firm that focuses exclusively on
supporting non-profit health related organizations and businesses. We acknowledge that
Health Care PR is both a sensitive and private field, and we can assure our clients that the
utmost respect and confidentiality will be practiced.
We never stop.We never stop.
–We are continually learning new strategies to deliver successful results to our clients.
–We are a melting pot of experiences, values, and knowledge ready to jump in and start
making a difference.
Our team has been there.Our team has been there.
–We have empathy and we are passionate about our work. We are ready to help those
who need it.
5. Our Team
Paige Smith - Senior Account Executive
•Senior Public Relations Major from Pittsburgh, PA
•Interned with Milan Puskar Health Right, DC Home Buzz
•Alumnus of Kappa Kappa Gamma
•Writer for WVU Hercampus
Jacqueline Meyer - Research Manager
•Senior Public Relations Major from Long Island, NY
•Interned with The United Way
6. Our Team con’t.
Preston Jones - Creative Manager
•Senior Public Relations major from Pittsburgh, PA
•Interned with CBS Radio in Pittsburgh and with
West Virginia Campus Compact
Khylie Heins - Creative Manager
•Senior Public Relations major from Atlantic City, NJ
•Interned with the American Cancer Society,
WVU Junior Fire Fighter Camp, & Woodshop Films
•Active member of PRSSA, Alpha Phi,
Student Government Association &
President of WVU Hercampus.
•Native Spanish speaker.
7. Capabilities
• Event Planning
• Design
• Social Media
• Research
• Analytics
• Measurement
• Media Relations
• Campaign Development
• Alliance Development
8. Social Media
Golden Innovations finds that social media is a platform for success.
Through social media marketing, we will help:Through social media marketing, we will help:
– Build relationships
– Become a trusted member of the community
– Create conversations
– Share stories and experiences
– Provide visual stories
9. We value research and feel it is one of the most important
elements in a campaign. It will be used before, during, and after.
Through primary and secondary research, we will be able to:Through primary and secondary research, we will be able to:
– Gather information about our client and the audience we are trying to reach.
– Develop a SWOT analysis to tailor a campaign specifically for our client.
– Improve upon or tweak our campaign in progress to assure it is successful.
– Evaluate our results.
Research
10. Industry Trends
• Hyper Locality
– Target a specific location within the demographic we are trying to
reach.
• Discipline Collaboration
– The more people involved, the more ideas we have.
• Content Strategy
– Knowing which medium to use.
11. Why Go Golden?
• Golden Innovations Group wants our clients to feel comfortable working
with us.
• We aren’t here to build just business relationships, we want to build
personal relationships as well.
• We welcome our clients with open arms and will dedicate ourselves to
achieving your desired goals.
• We are passionate about the nonprofit healthcare field and we are ready
to dive in headfirst.
We feel that following these 4 steps will lead our client to success.
Gathering information-What the client needs, what has worked well in the past, what hasn’t worked well, who the targeting audience is
Collaboration-Working with the client to develop new ideas and projects that will meet the clients needs
Strategy- Develop a plan with the client that uses the most strategic means of communication—Having a strategy will allow us to best put our work into play
Execution- Taking all of our research, collaboration, and strategies and executing them into a campaign
And in the end-Success!
Here is a list of some of Golden Innovation’s capabilities
One of Golden Innovations’ strong points in social media. We find that it is certainly a platform for success.
These three industry trends are ones that Golden Innovation’s finds to be extremely successful
