The "Do Us A Flavor" campaign by Lay's allows customers to submit and vote on new potato chip flavors. In 2012, the winning flavor was BLT, and in 2013 it was Cheesy Garlic Bread. This year's campaign encourages submissions between January 13th and April 5th, and voting on finalists will take place from July 28th to October 18th. The goal is to generate customer engagement while gathering feedback on favorite flavors. Past campaigns saw increased sales and social media attention, demonstrating the success of allowing customer input in new product development.