Group MembersMehmoona RafaqatFatima NaseemHajra JavedSana AzmatKashaf
Introduction Largest telecommunication company Holds the status of backbone for countrys Company consists of around 2000 telephone exchanges across country providing largest fixed line network. GSM, CDMA and Internet are other resources of PTCL Government of Pakistan retained 62% of the shares while the remaining 12% are held by the general public.
Vision To be the leading Information and Communication Technology Service Provider in the region by achieving customer satisfaction and maximizing shareholders value. Mission To provide a learning environment and tools to help our customers reach their full potential.
Products & Services Business Services Carrier Services & Wholesale Home and Personal Services
Business Services Voice Audio Conferencing Voice Mail Service (VMS) Fixed Line ISDN – BRI Satellite Phone IP / IPLC Web Hosting Services Data Managed WAN IP & V Connect Business DSL Analogue Channels TV Transmission Security & Surveillance Data Centres
Carriers Services & Wholesale Telecom Operators Sky link Leased Circuits (IPLC / DPLC) International IP Services PTCL Metro Fibre Network Interconnection Services Wavelength Services White Label Services Calling Cards & LDI Payphones Network Capacity Services Broadband
Home and Personal Services PTCL Landline Vfone Smart TV Pakistan Package Calling Cards Phone and Net Conference call Identical number service Broadband Broadband Pakistan Evo wireless Web hosting Dial up internet Dialup vfone
Implementation of ERP Oracle based Accounting system Computerized record of all employees Computerized record of traffic relating to local, NWD and International calls help management in Network Planning, Call Routing and pricing. ERP (SAP based), restructuring, B& CC etc.
Suppliers Input TIP from Haripur Internal inputs also from Siemens, Erricson Huawei out door Optical fiber system from Z-T china including DSL facility Alcatel NEC J.S telecom ZTE
Strength PTCL enjoy monopoly State of the Art International Gateway Exchanges & Satellite Earth Stations large earnings good quality international connectivity Customer Base of over 4 million Government support
Weakness Image – Government organization Image – Lack of customer focus Image – Outdated people and technology (perception) Lack of aggressive marketing Lack of customer services Ambiguous management style Lack of corporate culture Social responsibility
Opportunity Growth in telecommunication industry More aware and technology understanding Market open for more number of products Introduce High Value Added Products Time to establish brand loyalty
Threats Exposure to market competition Migration to Cellular Networks Ability to Attract & Retain Quality Professionals Reduction in International Settlement Rates
ProductIN Based Value Added Service Internet facility 0800 80800 Toll Free Customer services center Basic Services (PSTN Lines) Package of seven special services Digital communication all around the world PTCL Calling Cards Domestic & International Premium Rate (0900) & Virtual Private Network Service. Voice Data & Video Voice Messaging Service (VMS)
Value Added Service Collocation Facilities Digital Subscriber Loop (DSL). Universal Access Number (UAN). Voice Mail & Messaging Services. Calling Line Identification (CLI) service. Digital features like Call Waiting, Call Transfer etc. Universal Internet Number (UIN) - for ISPs Licensed only). Integrated Services Digital Network ISDN-PRI, ISDN-Tele Plus. Local/Domestic/International Leased bandwidth and point to point leased lines.
Pricing Strategy PSTN or landline EVO V-fone Smart TV Broad Band
Placement Strategy & Promotional Strategyuses different media for promotion likePrint MediaNewspapersElectronic MediaLocal cablesRadioInternetBrochureBill Boards
ProcessPTCL follow easy process for any value added services or if subscribed to the new package
Business Buying Behavior conti.. Terms and Conditions ISO Certification Technical Documentations Delivery o Delivery Documents Transportation Taxes and Duties Submission of Bids
Distribution Process EVO Distribution of EVO through Direct Sales Point PTCL Head PTCL CSC/OSS Customer Supplier Quarter (Warehouses) Exchanges Distribution of EVO through Indirect Sales Point PTCL Head Franchise Sub CustomersSupplier Quarter Dealers (Warehouses)
Main Feature at PTCL Providing 24/7 call centre and technical support. Calling customers and getting their feedback. Customer care department that could be reached through emails Providing personalized account details that customer’s could check at any time. Online Complaint Registering System Online Billing and Payment Option
Customer Care Information stored in databases Live chat support FAQs Technical Help Smart Payment Solution Contact Us Career Opportunities Get Connected
Cont… Live Chat Subscribe for updates FAQs Services and Coverage Smart Payment Solutions
Internal Customers Competitive Pay Secure Working Environment Employee Empowerment Career Opportunities: PTCL Core Values
Suggestions & Recommendations PTCL should immediately change its Finance upper level of hierarchy PTCL should also encourage the Billing On line system that each The system of E-PAYMENT which although exist in PTCL finance system but there is need of improvement this facility. The return on deposit should be checked accordingly. The cash generated from the operation must be utilized accordingly. Each Region should allocate the funds at its own level. PTCL should take the services of highly qualified financial analysts.