2. Strong infrastructure
Strong Public Relationship that has been built up since 1995
Reputed brand name & Dialog was the first digital network in
South Asia
Strong network coverage spread throughout the entire island
Technical innovations – Dialog 4G LTE
Aggressive Advertising & promotions
International services with GSM roaming coverage of
211destinations internationally, on over 530 networks &
Dialog was also the first operator in the Sri Lanka who
introduced International Roaming Service

3. Large Customer base of 8,509,000
Prepaid - 7,526,000 and postpaid - 983,000
(Status as at 30th September 2013)
Expanded Services add competitive edge (Dialog Easy Cash)
In 2010 the company received the highest "Platinum" rating in
the countries first-ever Corporate Accountability Index
Partnership with Vodafone UK
Market Capitalization of LKR 69.2 Billion

4. Dialog introduced a new Android Smartphone under Dialog
brand name at a reasonable price
Wide product range
1. Dialog Mobile
2. Dialog Television (DTV)
3. Dialog Fixed Line (CDMA)
4. Dialog Global (Roaming Service of 211 destinations)

5. High pricing on IDD calls compared to others
Low credit margins for business packages than other
competitors
Focusing on the executive level & the above than the below
level
Weak packages for corporate sectors compared to others
Dialog CDMA couldn’t hit much of the market
Even though Dialog has a good roaming service covering a
wide area, Roaming packages are high in cost than some
other operators

6. Rapid growth of Telecommunication Industry in Sri Lanka
Landlines in use – 3,449,000 (TRC Sri Lanka)
Mobile Phones in use – 20,324,000 (TRC Sri Lanka)
Can introduce new mobile phones under Vodafone UK as the
authorized dealer
Smartphone Penetration is increasing rapidly
Can go for business diversification
Internet Penetration is still low in Sri Lanka (12.5%)

7. Other Competitors
Constant changes in technology
Rapid changes in Laws & Regulations
High inflation level in the country
Etisalat Sri Lanka trying to buy Bharti Airtel Ltd and then
Etisalat will become the second largest mobile operator in Sri
Lanka with 4.7million + 1.7 million subscribers
Sri Lanka Telekom’s new Internet Packages with more GBs at
less price than dialog with a reasonable speed
Mobitel promoting roaming packages

8. Other Operators developing new services
(Mobitel launched M-cash which may competitively effect on
Dialog Easy Cash service)