Business Development Plan for HUTCH

1. Hutchison Telecom Lanka
Management of Technology
Department of Management & Information Systems Engineering
Nagaoka University of Technology
Samith Sudarshana Herath
Student ID No- 14507385

2. HUTCH
Hutchison Telecom Lanka
Outlook of Hutch Sri Lanka
Hutch is a mobile telecommunication brand under the company
Hutchison Whampoa
Hutchison launched its services in 2004in Sri Lanka.
Hutch has network coverage of approximate 70% of the entire island.
Initially it was called Call Link.Hutchison Telecom Lanka is a
member of Hutchison Asia Telecom which comprises mobile
telecommunications operations in the emerging markets of
Indonesia, Vietnam and Sri Lanka.
Company vision
Making every Lankan a mobile phone Owner

3. Hutchison Telecom Lanka, Island-wide Coverage
3G CoverageVice Coverage
coverage across all 25 districts.

4. SWOT ANALYSIS
This report SWOT analysis involves understanding and analysing Strengths and
Weaknesses of the company and identifying Opportunities in the market place.

5. 01- Introduce 4G Net work capital City in Sri lanka.
02 -Strong net work coverage all Island.
03 -Strong advertising campaign.How to make
weaknesses into strengths
How to make weaknesses into strengths
Converting Opportunities into Strengths
01- Introduce Smartphone Hutch Packages.
02- Introduce Hutch Mobile application with Entreatment facilities.

6. Five Forces
Five forces analysis is a framework for industry analysis and business strategy development.

7. Competitor analysis
Costumer Reliance
Mobital 20 years of service and being he National Service Provider.
Enormous Net work Coverage.
Dialog Axita PLC is Sri lanka’s largest telecommunication service provider with the country’s
Largest mobil phone net working of over 8.7 million Subscribers.
International Recognition
Airtel is Currently Operating in Over 20 Countries across Asia and Africa.

8. Sri lankan Telecomunicaciones Overview

9. Product Portfolio Map
Product portfolio map is the observation of a company’s business.Units
can be classified in to four categories based on market growth and
market share.
01 Hutch is a business unit with low market share in a
relatively high market growth.
02 Falls into problems Child Category
03 Hutch had a market shed of 11%in February 2014.
Product portfolio growth share matrix

10. Market Penetration
Product Development
Hutch try to achieve increased Market Share through aggressive advertising.
01 Hutch launched their 3G net work.
02 Intrudes 4G net work coverage by the 2016.
Market Development
01 Intrudes the user friendly Mobile Application for Hutch.
02 Ghost Internet Package for Heavy Downloaders.

11. Patent Analysis
Sri lankan Operator market evolution

12. Active Hutch Connection.

13. Market Share Hutch Connection

14. How to Improve Hutch Active crowd.
01 Strong Net work Coverage
Island Wide.
02 Aggressive Advertising and
Promotions Campaign.
03 World wide International Serves
With GSM roaming Coverage.
04 Island Wide 4G coverage.
How to Improve Market Share
01. Teenage’s target Advertising and
Promotions Campaign.
02. User Friendly Mobil Application
like Value added services.
E channelling
Face Book and SMS
SMS Banking

15. THANK YOU
Department of Management & Information Systems Engineering
Nagaoka University of Technology
Samith Sudarshana Herath
Student ID No- 14507385