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Research on consumer spending on food
1. P R E R N A V E R M A ( 1 0 2 )
K U N A L R A V A L ( 7 6 )
3/17/2015Consumer spending on food
1
RESEARCH PROPOSAL
ON
CONSUMER SPENDING ON FOOD
2. Research Objective & Methodology
3/17/2015Consumer spending on food
2
RESEARCH OBJECTIVE:
To know the consumer spending behavior with respect to inflation on different
products
RESEARCH METHODOLOGY:
Primary data : Questionnaire (60 respondents from different occupation of
ahmedabad)
Secondary data: 6 Literature review
3. ANALYSIS & FINDINGS
3/17/2015Consumer spending on food
3
Demographics :
Age
Occupation
Household income
More spending on sector
Spending on food
4. ANALYSIS & FINDINGS . . .
3/17/2015Consumer spending on food
4
Spending on fast food
Number of visits on fast food
Reason of eating outside over home cooked food
Consumer get attracted to cheaper foods
Consumption of food decreases when price increases