Perceptual mapping.

1. BRAND PERCEPTUAL MAPPING-SIM CARDS

2. COMPANY INTRODUCTION
• British multinational telecommunications company
• Headquarters in London
• Founded in 16th September 1991, Newbury, United Kingdom
• The name comes from voice data fone
• Operates services in the regions of Asia, Africa, Europe, and Oceania
Bharti Airtel Limited is an Indian global telecommunications services
company based in New Delhi, India. It operates in 16 countries across
South Asia and Africa, founded in 7th July 1995.current CEO is Gopal
Vittal. It is the 3rd largest in the world with over 386 million
subscribers.
Reliance Jio Infocomm Limited or Jio is an LTE mobile network operator
in India, founded in 2007. It is a wholly owned subsidiary of Reliance
Industries headquartered in Navi Mumbai. Jio is the largest internet
service provider in India by total subscribers.

3. Questionnaire
(Rate on the scale of 1-10, where (1-Being Least preferred, 5-Being neutral and 10- Being most
preferred).
1. Which SIM card you prefer to buy?
•Vodafone
•Airtel
•jio
2. Rate the SIM card on the basis of network?
•Vodafone
•Airtel
•jio
3. Rate the SIM card on the basis of Availability?
•Vodafone
•Airtel
•jio
4. Rate the SIM card on the basis of service?
•Vodafone
•Airtel
•jio
5. Rate the SIM card on the basis of scheme?
•Vodafone
•Airtel
•jio
6. Rate the SIM card on the basis of postpaid and prepaid plans?
•Vodafone
•Airtel
•jio

4. VodafoneAirtel
Jio
SIM Card Market
Most
preferred
Poor network
Most
preferred
Poor network
Good networkLeast
preferred
As per the analysis, people preferred to buy jio sim card over
Vodafone and airtel. The network of JIO SIM CARD is very poor.
Vodafone and airtel has good network sharing equal number of
rating.

5. Vodafone
Airtel
Jio
SIM Card Market
Most
preferred
Poor network
Easily
Available
Bad service
Good service
Unavailable
As per our survey, all the sim cards are easily available. Airtel provides
best services as compared to VODAFONE & JIO.

6. Vodafone
Airtel
Jio
SIM Card Market
Most
preferred
Poor network
Cheap
scheme
Inadequate Plans
Adequate plans
Costly
Scheme
JIO & AIRTEL have best schemes compared to Vodafone. JIO doesn’t
provide any postpaid plans. AIRTEL have best postpaid and prepaid
plans.