Price Sensitivity in Telecom Sector


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Price Sensitivity in Telecom Sector

  1. 1. By Saroja.R 12 Kunal Sabharwal 03 Sandeep Pawar 10 Group A4 PRESENTATION ON Price Sensitivity of Telecom Sector
  2. 2. INTRODUCTION Telecom in the real sense means transfer of information between two distant points in space Telecom is a huge and varied fastness of technologies, companies, services and politics that is truly global in nature Telecom stands as one of the most essential elements of the business world in terms of “ Connecting the World ”
  5. 5. TRAI functions
  6. 6. QUICK FACTS Total Telcom Subscribers: 509 million (Sept 2009) Wireless Subscribers: 471.7 million Wireline Subscribers: 37.3 million Tele density: 43.50 per cent India' service providers revenue in Q1 (2009): $8.2 billion India's Rural Mobile Phone Users: 100 Million
  7. 7. Growth of Connection from March 2008 to March 2009 3004.42 3085.10 3169.77 3257.86 3348.44 3438.75 3536.61 3639.48 3741.26 3847.92 4000.48 4138.49 4297.25
  8. 8. Increase in Teledensity
  10. 10. FDI in Telecom Sector
  11. 11. Mobile Tariffs in India one of the Lowest USD
  12. 12. New Entrants in Telecom Sector
  13. 13. <ul><li>To understand the Price Sensitivity and customer preferences in </li></ul><ul><li>Telecom Sector </li></ul><ul><li>To study the service providers and their service quality in the Telecom </li></ul><ul><li>Sector </li></ul><ul><li>To study the customer satisfaction and understand the current market </li></ul><ul><li>scenario in Telecom Sector. </li></ul><ul><li>Sample size : 180 </li></ul><ul><li>Sample frame : Mumbai City </li></ul><ul><li>Sample unit : Mumbai, Thane & Suburbs </li></ul><ul><li>Sampling Method : Simple random sampling </li></ul><ul><li>Constraints : Time, number of respondents </li></ul><ul><li>Sampling : Response- 180 </li></ul><ul><li>Survey : Questionnaire </li></ul>Research Objectives
  14. 14. Age Group No. of People Age Group
  15. 15. Gender
  16. 16. Educational Qualification
  17. 17. Profession
  18. 18. Current Salary Package Per Month
  19. 19. Do you own a Landline ?
  20. 20. How Many handsets do you have?
  21. 21. How Many family members you have?
  22. 22. Who is your service provider ?
  23. 23. Which of the following information source/s have you used for the purchase of mobile phone?
  24. 24. How many years have you been using the current mobile phone services ?  
  25. 25. Which type of connection you are using?
  26. 26. What is your monthly expenditure on phone bills?
  27. 27. How you prefer paying your charges?
  28. 28. How much satisfied you are with the services of your service provider?
  29. 29. If the response to the above question is not “Fully Satisfied”then what is the reason of your dissatisfaction?
  30. 30. How much satisfied you are with the call & other tariffs of your service provider?
  31. 31. What Type of call you make the most?
  32. 32. Which aspect of your subscription do you use most?
  33. 33. Rate the importance of Price on a scale in the following brands.
  34. 34. Do you think promotional ADD campaigning really benefited to you
  35. 35. From Jan1, 2010 you can change the service provider by retaining the same no, would you like to change your service provider?
  36. 36. If answer for above question is Yes, which Telecom Service Provider would you select?
  37. 37. What suggestion would you give to improve your current service provider?
  38. 38. <ul><li>Forty per cent of Indian customers change their mobile phone provider every year </li></ul><ul><li>Apart from pre-paid and the post-paid market, there is no clear segmentation of the market </li></ul><ul><li>We don’t have any dominant player in India. </li></ul><ul><li>It was found out that for a majority of the mobile subscribers, Call cost & network quality is the top criteria when it comes to choosing a service provider. </li></ul><ul><li>Tata Telecom emerged as a highest fully satisfied operator where as MTNL lies towards the bottom of the table. </li></ul><ul><li>The most used service used by the consumer is to do local calls . </li></ul><ul><li>Strategy adopted by operators in recent past to hold a good position in market: </li></ul><ul><li>Tata Docomo launches Per second billing in June,2009 </li></ul><ul><li>Aircel launches Per second billing in October,2009 </li></ul><ul><li>Reliance launches Per second billing /all 50 Paise in October,2009 </li></ul><ul><li>Airtel launches Per second billing in October,2009 </li></ul><ul><li>Vodafone launches Per second billing in November,2009 </li></ul><ul><li>Airtel launches Per second billing for roaming in November,2009 </li></ul><ul><li>Tata Docomo launches Per second billing for roaming in November,2009 </li></ul><ul><li>Vodafone launches Per second billing for roaming in December,2009 </li></ul>Conclusion
  39. 39. Conclusion <ul><li>From the above & from the survey we can only conclude that who ever may be the mobile operator the only beneficiaries are customers as they have now wide range of operator to choose for calls,sms,value added services and that to an rock bottom price. </li></ul>
  40. 40. <ul><li>THANK YOU….. </li></ul>