SUMMER INTERNSHIP PROJECT PRESENTATION ON MARKETING RESEARCH AND STRATEGIES OFINTERNET LEASELINE AND TOLL FREE SEVICES OF VODAFONEINDUSTRY GUIDE- BY- SHASHI BHUSHANMR DHEERAJ SINGH MBA (MARKETING)EXECUTIVE-SME DEPARTMENT OF BUSINESS ADMINISTRATIONVODAFONE DIGILINK LTD LUCKNOW UNIVERSITY
VODAFONE COMPANY PROFILE• Vodafone India(2011), formerly Vodafone Essar(2007) and Hutchison Essar(1994-2007)• second largest mobile network operator India in after Airtel.• It has approximately 146.84 million customers as of November 2011.
VODAFONE COMPANY PROFILE• Total number of Vodafone India Subscribers : 141,519,840, i.e. 23.63% of the total 598,779,674 Indian mobile phone subscribers.• Vodafone competes with 14 other mobile operators throughout India. They are Aircel, Airtel, BSNL, Idea,LoopMobile, MTNL, MTS , Reliance Communications,S Tel, Tata DoComo, TataIndicom,Uninor, Videocon and Virgi n Mobile.
History• Public limited company, Incorporated in England in 1991• It has got a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States
Mission• Capturing the potential of mobile to bring socio-economic• Delivering progress against stakeholder expectations• Ensuring that their operating standards are of a consistent and appropriate level across the Group
Vision• To be one of the most trusted companies in the markets• Operate and to ensure that their customers are satisfied with their service and in control of how they use it.
ABOUT PRODUCTINTERNET LEASE LINES• A Internet leased line is a Internet service contract between a provider and a customer.• exchange for a monthly rent .• An internet leased line is a premium internet connectivity product, delivered over fiber normally.• It is also known as an Ethernet leased line, DIA line, data circuit or private circuit.
TOLLFREE SERVICES• A tollfree, Freecall, Freephone, 800, 0800 or 1- 800 number is a special telephone number which is free to the calling party.• A toll-free number is assigned from a special dialing prefix range (also known as area code) such as 1-800.• The called party pay the charges of the calls as per the usage rate.
PRIMARY OBJECTIVES OF STUDY• To analyze the response of Internet leaseline and tollfree on the customers of the Varanasi.• To know how much consumers are aware of the Internet leaseline and tollfree.• To create awareness on Internet leaseline and tollfree among the consumers of Varanasi.
SECONDARY OBJECTIVES OF STUDY• To know the reputation of the Vodafone on the consumers of Varanasi.• To aware the consumers about the services of Vodafone.
SCOPE OF STUDY• Knowing that what are the responses among the various segments of Corporates consumers about the Vodafone.• The services that are required by the consumers of Vodafone.• To know that what modification Vodafone can made to improve the Internet leaseline and tollfree Services.• In forming its marketing strategy for market the services of Internet leaseline and tollfree more effectively.
RESEARCH METHODOLOGY• TYPE OF RESEARCH- Descriptive Research• DATA COLLECTED- Primary aswell as secondary• DATA COLLECTION METHOD- Field survey• DATA COLLECTION TECHNIQUE- Questionnaire• SAMPLE UNIT- Varanasi• SAMPLE TECHNIQUE- Random• SAMPLE SIZE- 35
DATA ANALYSIS1. People know about Internet leaseline and Tollfreeservice through
2. Feature that forced people to use Internet leaseline and Tollfree service is:
3. Feature of VODAFONE is better than the people’s previous cellular And lease lines service.
5. People take benefits of services offered by Internet leaseline and Tollfree
6. Overall do like the Internet leaseline and Tollfree services
SOME CORPORATES•Microtek computers•Arena multimedia•Novodaya institute•Itc technosoft•Sms college•Gautam hotel•Js residency
FINDINGS•Most of the Vodafone subscribers are not awareabout the Vodafone internet leaseline andtollfree Services.•Subscribers are sometimes not sure about usingthe internet leaseline and tollfree Services .•Those who are using the internet leaseline andtollfree Services are benefited by the Services.•Most of the people rates the internet leaselineand tollfree Services as the best services providedby any services provider.
RECOMENDATION•They Should use the marketing of the Internetleaseline and tollfree more extensively.•Vodafone should start more attractive serviceson the Internet leaseline and tollfree .•Internet leaseline and tollfree should becomecloser to the public by the means of moreeffective Marketing Communication.
CONCLUSIONThe conclusion of my study is that VODAFONE’sAdvertising has a major impact its users. People like itsschemes very much . VODAFONE had created a very goodimage in the mind of the new users of lease line andtollfree services. VODAFONE is successful in capturing thehighest market share by adopting InnovativeEndorsement Strategy.